# Landing Page Service for Moody Lens Brand

URL: https://rondesignlab.com/blog/client-reviews/landing-page-service-for-moody

> Meet Moody – the leading lens brand specializing in natural, seamless everyday wear. Support your creativity and expression.

Take a look at the **result of our work for Moody** in the form of a review.

## About Moody

Meet Moody - a leading lens brand specializing in natural-looking and seamless everyday wear. Moody believes in creativity and expression and aims to be a support to those who strive to experiment.

### Main Goal

Our goal was in helping Moody upscale their business to reach international audiences with the new and improved website.

- Industry: Fashion
- Company Type: Small and Medim Business
- Location: Hong Kong

### Video testimonial

- [Watch on YouTube](https://www.youtube.com/watch?v=8OG_Hfq5n08)

![Moody global store international adaptation built on structured ux research methods into diverse audiences](https://res.cloudinary.com/ducxztw9n/image/upload/v1767952430/Frame_1321316524_2cbe6ed38b.webp)
*Moody global store international adaptation built on structured ux research methods into diverse audiences*

## Specific Goals

### Official Moody Global Store

Moody contacted us to help with a ery important project - a redesign of an official global store. Unlike local, international markets operate on different trends, and we at RDL had to work it out into the Moody aesthetic.

> We are thrilled with the website design created by RondesignLab for moodylense's global official store. 
>
> — Clutch review

![Moody global store diverse representation UI developed through ux research into international inclusion standards](https://res.cloudinary.com/ducxztw9n/image/upload/v1774961695/Frame_13213136524_363926a372.webp)
*Moody global store diverse representation UI developed through ux research into international inclusion standards*

## Think about the audience

Since Moody used to operate locally in China, their brand in full was directed at a Chinese audience. After introducing the idea of the global store, we were confident Moody required adjustments to the international audience.

> This specific case showcased a need for inclusivity in representation, as Moody’s brand identity is highly visual.
>
> — George S., CCO

### Related work in progress

- [Moody](/blog/work-in-progress/moody-fashion-e-commerce-store-ux-ui-design)

## Show differences

We made Moody’s **website design feel welcoming.** We created intuitive and well-recognized UI/UX flows and layouts, introduced an idea of diverse-representing pictures, and made sure users could resonate with the product and its presentation.

![Moody global store welcoming fashion aesthetic — modern visual design validated through a ux audit checklist](https://res.cloudinary.com/ducxztw9n/image/upload/v1774961641/Frame_13213156524_5f44b25d63.webp)
*Moody global store welcoming fashion aesthetic — modern visual design validated through a ux audit checklist*

## Fantastic results

After the launch, Moody reported **striking conversion rates**, incredible numbers of sales - all due to RDL’s redesign. Besides that, the redesign boosted the **feeling of safety**, brought **innovation and a fashionable look** to the Moody’s brand perception and promoted strong sense of inclusivity.

> Their attention to detail and creative expertise exceeded our expectations. Highly recommended for anyone looking for a modern and elegant website design!
>
> — Clutch review

### Related project stories

- [Moody](/blog/project-stories/fashion-e-commerce-web-ui-ux-design-moody-lenses)

![Moody lens product pages applying ux information architecture for global e-commerce product discovery](https://res.cloudinary.com/ducxztw9n/image/upload/v1774961640/Frame_1321316524_eadfcf6216.webp)
*Moody lens product pages applying ux information architecture for global e-commerce product discovery*

## Successful collaboration

On our side, we were extremely happy to work with Moody, a №1 lens brand in China, and now one of the most popular and successful lens brands worldwide. Our collaboration was filled with impactful insights and ideas, and we were truly impressed with the creativity of Moody’s team.

> “They were **highly responsive to our needs**, proactively addressing feedback and making adjustments to ensure **the final product was exactly what we envisioned.**”
>
> — Liduo Fang, Web & UX/UI Designer, Moody

> This project is one of our best works from recently, and we hope to cooperate with Moody in the future for more exciting projects.
>
> — Tyler B., UX Architect