# RD Solution Service for Goodroot: HealthTech

URL: https://rondesignlab.com/blog/client-reviews/rd-solution-service-for-goodroot

> Goodroot is a leading HealthTech developer. We build innovative solutions to radically reduce healthcare costs and ensure a healthcare-debt-free America.

Take a look at the **result of our work for Goodroot** in the form of a review.

## About Goodroot

Goodroot, at the lead of Ben Callaghan, the VP, is a HealthTech developer company reinventing healthcare and **creating healthcare-debt-free America.**

### Main Goal

The goal is to provide cyclists with intuitive route planning, real-time navigation, and performance insights in a single mobile app.

- Industry: Healthcare
- Company Type: Small and Medim Business
- Location: Canton, Connecticut

- [View site 👉](https://www.goodrootinc.com/)

![Goodroot insurance dashboard UI applying information architecture ux to organize complex health data](https://res.cloudinary.com/ducxztw9n/image/upload/v1777287683/Frame_1321316523_d57ebde272.png)
*Goodroot insurance dashboard UI applying information architecture ux to organize complex health data*

## When the work started...

For Goodroot, we faced an important goal - make a design for a company in healthtech. This goal is complex as design for healthtech must be **visually comforting, easy to use and helpful.**

## Specific Goals

### UX/UI Concepts

Our primary goal for the Goodroot UI/UX concept was to **create a digital experience** that feels as trustworthy and supportive as the brand itself. We focused on a clean, accessible design with intuitive navigation to make complex health information easy to understand.

### Health App Screens

For the final screens, our focus was on bringing the concept to life with a polished and cohesive visual identity. The **final** **screens** represent a **friendly, reliable and user-centric application** that simplifies the path to better health.

![Goodroot MVP UX/UI concept screens developed through structured ux research methods for HealthTech](https://res.cloudinary.com/ducxztw9n/image/upload/v1777287697/Frame_13321316523_becf5e164c.png)
*Goodroot MVP UX/UI concept screens developed through structured ux research methods for HealthTech*

> Rondesignlabs employs top-level designers from around the world. I was very impressed with their concepts.
>
> — Clutch review

![Goodroot health app navigation applying ux information architecture for accessible health information](https://res.cloudinary.com/ducxztw9n/image/upload/v1777287712/Frame_13217316523_fb5febc96c.png)
*Goodroot health app navigation applying ux information architecture for accessible health information*

## On the screens

We developed the **primary UI/UX design concepts** for Goodroot’s minimum viable product (MVP) health app. This included creating a cohesive and intuitive user experience that aligned with the brand's vision and met the core needs of your target audience.

> We developed the primary UI/UX design concepts for Goodroot’s minimum viable product (MVP) health app. This included creating a cohesive and intuitive user experience that aligned with the brand's vision and met the core needs of your target audience.
>
> — Victoria P., Team Lead

### Related project stories

- [Goodroot](/blog/project-stories/goodroot-insurance-healthcare-dashboard-and-ux-ui-design)

![Goodroot Insurance healthcare dashboard — healthcare digital transformation for self-funded benefits](https://res.cloudinary.com/ducxztw9n/image/upload/v1777287767/Frame_13213136523_c330cd0611.png)
*Goodroot Insurance healthcare dashboard — healthcare digital transformation for self-funded benefits*

## Final touches

Upon completion, we provided all **final Figma files** for the app. These files were fully organized and included a detailed style guide with specifications for typography, color palettes, and other visual elements. Additionally, we delivered a **complete component library.**

## The pace of work

The project was broken into **6 weeks of sprints**, each focusing on a different set of screens for the app. The primary goal was to design a breakthrough app in the self-funded health benefits space.

> They were also accommodating in meeting out tight timeline, payment schedule needs and high standard for design.
>
> — Clutch review

> “Project management was excellent. We had **two** **standing check-in meetings per week** and work was not only delivered on time, but was often ahead of schedule.”
>
> — Ben Callaghan, VP, Launch at Goodroot

> At the end, the client was satisfied with the final product. We are extremely thankful to have had this experience that turned out to be a beautiful and useful product for the final user.
>
> — Alina L., CX Designer