# Chassie: Manufacturing Website Redesign Service

URL: https://rondesignlab.com/blog/client-reviews/redesign-website-service-for-chassie

> Chassie is a custom desk brand offering full creative freedom. We provide website redesign services to enhance their furniture customization experience online.

Web design for Chassie that promotes creativity and chic.

## About Chassie

Chassie is a desk brand that allows customers to customize their furniture to their liking, allowing for full creative freedom.

### Main Goal

We designed a website design for both desktop and mobile, improved the look and the interactions.

- Industry: Consumer Products
- Company Type: Startup
- Location: The Bronx, New York

![Chassie moodboard and brand discovery applying structured ux research methods to extract visual DNA](https://res.cloudinary.com/ducxztw9n/image/upload/v1777295803/Frame_1321316524_e818c190bb.png)
*Chassie moodboard and brand discovery applying structured ux research methods to extract visual DNA*

## Made from scratch

Chassie referred to us with little concepts regarding their project. It was quite a challenge to visualize their thoughts and opinions on the look of the website, so we had to conduct a thorough moodboard, where Chassie’s team could share their thoughts.

> At first, we had no wireframes or idea of what we really wanted the project to look like . We only had examples of websites we liked as inspiration for designers to work off of.
>
> — Clutch review

![Chassie brand identity exploration through ux research into customer creative freedom and furniture design](https://res.cloudinary.com/ducxztw9n/image/upload/v1777295829/Frame_13213165263_f03e97506f.png)
*Chassie brand identity exploration through ux research into customer creative freedom and furniture design*

## Free and wild

The concept behind Chassie was in the flexibility they provided as a brand to their clients. The brand emphasizes fun and play, colorful patterns and unique shapes.

> However, we had to calm this wild soul down and combine colorfulness with ease of use and interaction.
>
> — Mari S., COO

![Chassie brand identity exploration through ux research into customer creative freedom and furniture design](https://res.cloudinary.com/ducxztw9n/image/upload/v1777295856/Frame_13321316524_5791e8b687.png)
*Chassie brand identity exploration through ux research into customer creative freedom and furniture design*

### Related project stories

- [Chassie](/blog/project-stories/chassie-desk-customization-dashboard-and-ui-ux-design)

## Bring out the creativity

We were ready to take upon the challenge Chassie presented. We studied the moodboard, acquainted ourselves with the brand, and came up with wireframes that presented all the nature behind Chassie, its beauty and strong spirit.

![Chassie homepage and checkout wireframes developed through a structured ux audit from zero brief](https://res.cloudinary.com/ducxztw9n/image/upload/v1777295877/Frame_13213136524_b0c6c89bb4.png)
*Chassie homepage and checkout wireframes developed through a structured ux audit from zero brief*

> RDL stepped right up to the plate, coming up with strong wireframes for our homepage , customization pages, and checkout experience without a hitch.
>
> — Clutch review

> “As a company that's pre-launch, Chassie realized that **conceptualizing what our website needed to look like was a huge challenge**. “
>
> — Diana Regal, Director of Marketing, Chassie

## Combined the incompatible

As a result, we created a unique and impactful website design that worked beautifully both for desktop and mobile, and created space for clients to express themselves and design furniture that was perfect just for them!