# Astral AI - Marketing & UX UI Design

URL: https://rondesignlab.com/blog/project-stories/astral-ai-ux-ui-design-and-marketing-project-story

> Discover our UX/UI and marketing approach for Astral AI. We transformed a bold concept into a beautifully designed, fundable digital product.

## Astral AI - Marketing & UX UI Design

Initial Request

## Going 0 to 100

Astral AI reached out to us with nothing but a concept and a dream - to make the most out of what was available. We helped Astral raise funds that later turned out into a strong design with beautiful and useful features.

> We were onto something with the design that turned out at the end... but let’s talk in detail about the process.
>
> — Tyler B., UX Architect

![Astral AI 0-to-100 concept design overview — information architecture ux for AI social media agent platform](https://res.cloudinary.com/ducxztw9n/image/upload/v1777284034/Frame_2147225647_1_83cd744b39.png)
*Astral AI 0-to-100 concept design overview — information architecture ux for AI social media agent platform*

## The process

For each project, there are **common steps of the way**: the briefing, the Q&A, the research...but for the projects that require in-depth work, we provide our full capacity.

## Steps of the Project

### Briefing

A standard procedure of “getting to know” the project - literally, the initiation of the process.

### Brainstorm

One of the more unique steps, usually performed on a project that has little body to it. We discover the audience, the competitors, and, by the end, the ways to beat the competitors and please the audience.

### Wireframing

Whether low or high-fidelity, wireframes are an extremely important part of the design process. Wireframes are the foundation for the upcoming design, so they have to be reliable and reflect most of the features the final product will have.

![Astral AI brainstorm and wireframing process - structured ux research methods for AI product with minimal brief](https://res.cloudinary.com/ducxztw9n/image/upload/v1777284068/Frame_2147225647_2_793dbc8c35.png)
*Astral AI brainstorm and wireframing process - structured ux research methods for AI product with minimal brief*

## New SM Beginnings

> We were mesmerized by the idea behind Astral AI. The concept was such a novelty that made us really surprised.
>
> — Tyler B., UX Architect

> Today, social media is filled with automation and AI assistance, so the concept of Astral AI is a natural consequence.
>
> — Victoria P., Team Lead

![Astral AI fun and novel AI marketing UI - competitive field challenges resolved through a thorough ux audit](https://res.cloudinary.com/ducxztw9n/image/upload/v1777284081/Frame_2147225647_3_c1ad182b5f.png)
*Astral AI fun and novel AI marketing UI - competitive field challenges resolved through a thorough ux audit*

## Issues We Faced

### Making the product fun

Though Astral seems to have an amazing idea behind it, marketing is a competitive field, so we had to get creative. Our work revolved around making the product feel novel yet simple - to reflect the nature of automation.

### Working out user flows

It was important for us to work out user flows to avoid major complications from the users’ side. But before that, we had to work out IA.

## Information Architecture

IA is a backbone of a successful user flow. Before addressing the issues users may face while interacting with the product, there has to be proper organization of said product. It involves creating intuitive navigation and logical flows.

### Related client reviews

- [Astral AI](/blog/client-reviews/rd-solution-service-for-astral-ai)

![Astral AI information architecture design - ux information architecture creating intuitive navigation and logical flows](https://res.cloudinary.com/ducxztw9n/image/upload/v1772462196/Frame_21472255647_c83a26f780.webp)
*Astral AI information architecture design - ux information architecture creating intuitive navigation and logical flows*

## Concepts

Upon completing wireframes and agreeing on the user flow, we developed three concepts and presented them to the client in the form of a presentation.

> Astral AI were satisfied with the concepts we presented, and they eventually chose the most fitting design for the idea.
>
> — Victoria P., Team Lead

> By the end of the project, we became even closer with the team at Astral AI, so we were happy to see them shine.
>
> — Tyler B., UX Architect

![Astral AI three design concepts for client selection - concept quality validated through a ux audit checklist](https://res.cloudinary.com/ducxztw9n/image/upload/v1777284103/Frame_21472256487_a41891522a.png)
*Astral AI three design concepts for client selection - concept quality validated through a ux audit checklist*

## Outcomes

### Public Discourse

Astral AI immediately received public attention, topped charts in X, and now keep the whole marketing community in chills waiting for the product release.

> We are excited to see Astral AI top the charts and eventually lead SMM and provide a proper example of great work.
>
> — Tyler B., UX Architect