# The Naga Group Company - iGaming Dashboard & UX UI Design

URL: https://rondesignlab.com/blog/project-stories/the-naga-group-company-igaming-dashboard-and-ux-ui-design

> Discover our UX/UI design for The Naga Group. We built an intuitive gaming dashboard that empowers enthusiasts with a seamless inside market experience.

## The Naga Group Company - iGaming Dashboard & UX UI Design

## Time for Exchange

Gaming is not just a fun time, but also a big industry with lots of opportunities for community building and exchange between different stans. This is a chance, which Naga Group took upon, for creating an inside market for gamers and enthusiasts.

> This is a challenging task for a company to complete, but it turned out a fun experience for us to develop.
>
> — Tyler B., UX Architect

![Naga Group cross-platform iGaming market concept — information architecture ux for token, skin, and item exchange](https://res.cloudinary.com/ducxztw9n/image/upload/v1775569094/Frame_1321316524_26d0662c5e.webp)
*Naga Group cross-platform iGaming market concept — information architecture ux for token, skin, and item exchange*

## Gaming market

Or, better say - its absence. The Naga Group Company came up with the idea to create an inside market for gamers from all around the world and different gaming universes - for the idea of sharing and exchanging tokens of various games.

## Collaboration

One of the main anchors of the market was supposed to be rooted in collaboration with game developers and app stores for games. Since there has been no market for cross-platform trading, the logistics behind creating a new market came with complications.

> The Naga Group Company had to accommodate for the variety of the partners inside the platform.
>
> — Dmitry K., UX Architect

![Naga Group partner accommodation design — ux information architecture for multi-partner gaming exchange system](https://res.cloudinary.com/ducxztw9n/image/upload/v1775569095/2_73936cec81.webp)
*Naga Group partner accommodation design — ux information architecture for multi-partner gaming exchange system*

> That related to our work as well - we had to accommodate the design.
>
> — Alina L., CX Designer

## Development

From the standpoint of UX/UI Design, we had to create user flow and user interface that would make trades and exchanges easy. This includes not only exchange inside games, but cross-platform trade-offs. There had to be a possibility to trade skins for tokens, purchase game items with credit or money.

### Related client reviews

- [The Naga Group](/blog/client-reviews/website-design-service-for-the-naga-group-company)

![Naga Group cross-platform trade UI — user flows for tokens, skins, and game items developed through ux research](https://res.cloudinary.com/ducxztw9n/image/upload/v1775569095/4_4429f1ee88.webp)
*Naga Group cross-platform trade UI — user flows for tokens, skins, and game items developed through ux research*

## Creating Value

Developing the interface along with user experience for massive scales comes with its own traits.

## UI/UX Features

### Scale of the platform

UI/UX design for massive scale involves thought-out user flow, complacent interfaces that prioritize ease of use, variability and high adoption rate.

### Market compatibility

The design we created had to be suitable for partners the Naga Group Company could have.

> As a result of our design, the product was put together and launched within short periods of time.
>
> — Victoria P., Team Lead

![Naga Group scale and market compatibility UI — massive iGaming exchange optimized through a comprehensive ux audit](https://res.cloudinary.com/ducxztw9n/image/upload/v1775569095/5_2505fe837a.webp)
*Naga Group scale and market compatibility UI — massive iGaming exchange optimized through a comprehensive ux audit*

> The product ended up being a successful realization of the idea. It combined ease of use and the complexity of the big market, which was the exact goal.
>
> — Dmitry K., UX Architect