# Amberdata x Amberlens - Crypto Data & API Platform UX UI Design URL: https://rondesignlab.com/blog/work-in-progress/amberdata-x-amberlens-crypto-data-and-api-platform-ux-ui-design > Discover our UX/UI design for Amberlens. We built a unique, high-performance digital asset management interface optimized for long trading sessions. ## Amberdata x Amberlens - Crypto Data & API Platform UX UI Design ## Client's Request > Digital asset markets are inherently difficult to navigate. Financial institutions operate across spot, futures, options, multiple blockchains, and both centralized and decentralized venues. Firms need dependable market data, analytics, and actionable insights supported by robust tooling without generic, cluttered interfaces. > > — Stefan Feissli, CTO, Amberdata ![Amberlens digital asset management interface for market intelligence](https://res.cloudinary.com/ducxztw9n/image/upload/v1781876623/Frame_1321316524_6657cfea93.webp) *Amberlens digital asset management interface for market intelligence* ## About Amberdata x Amberlens project Amberdata provides digital asset data analytics, risk management, tax management, and portfolio tracking. The platform guides users through trading journeys with tools analyzing data charts, improving trend analysis, and centralizing information. Additionally, Amberdata implements Amberlens, a digital asset market intelligence tool providing insights, extensive UI, and indicators for easy trading. ### Main Goal Design complete desktop platform UI UX and information architecture making institutional crypto accessible. Create distinctive interface breaking from repetitive industry patterns while handling large information loads. Develop onboarding and design guide ensuring internal teams understand the system completely. - Industry: Analytics - Category: Web Dashboard / Credit Monitoring - Location: Chicago, Illinois, USA ![Unique data visualization UI design for Web3 financial platform](https://res.cloudinary.com/ducxztw9n/image/upload/v1781876624/Frame_1321316524_4_ca3e9ad196.webp) *Unique data visualization UI design for Web3 financial platform* User Challenges / Design Issues ## Breaking Crypto Interface Monotony Amberdata's mission addressed fundamental crypto UX stagnation. Crypto UI often feels repetitive and overly utilitarian with little distinctive design thinking. Many platforms rely on familiar menu structures, dense dashboards, and template layouts making products hard to differentiate while increasing cognitive load.Amberdata's mission addressed fundamental crypto UX stagnation. Crypto UI often feels repetitive and overly utilitarian with little distinctive design thinking. Many platforms rely on familiar menu structures, dense dashboards, and template layouts making products hard to differentiate while increasing cognitive load. Visually, interfaces default to predictable muted palettes and limited trading language of red, yellow, green communicating loss, caution, profit. Traders recognize these colors instantly but overall experience feels generic and monotonous. Even when underlying tools are powerful, presentation feels cluttered, uninspired, and emotionally flat rather than modern, confident, and user-centered. ## Key Pain Points ### Visual differentiation challenge Visual differentiation challenge Crypto platforms look nearly identical across competitors. Breaking from established patterns risks confusing traders accustomed to specific color meanings and layout structures.Crypto platforms look nearly identical across competitors. Breaking from established patterns risks confusing traders accustomed to specific color meanings and layout structures. ### Large information load management Institutional traders analyze massive datasets across multiple blockchains and venue types. Dense information architecture risks overwhelming users during long analysis sessions.Institutional traders analyze massive datasets across multiple blockchains and venue types. Dense information architecture risks overwhelming users during long analysis sessions. ![Accessible crypto trading tools handling massive information loads](https://res.cloudinary.com/ducxztw9n/image/upload/v1781876623/Frame_1321316524_1_beae8837df.webp) *Accessible crypto trading tools handling massive information loads* ## Valuable Insights UX Research revealed crypto traders accept interface innovation when backed by superior UX. Visual uniqueness alone creates distrust. Users needed winning over through clear hierarchy, intuitive navigation, and frictionless workflows making complex actions feel simple before trusting unconventional aesthetics for serious trading decisions. ### Related client reviews - [Amberdata](/blog/client-reviews/rd-team-service-for-amberdata) ## Major Findings ### 68% frustrated by generic interfaces Traders expressed fatigue with indistinguishable platforms despite functional differences. Visual monotony made remembering which tool did what difficult when managing multiple services. ### 73% prioritize long-session comfort 73% prioritize long-session comfort Testing showed institutional users spent 4-6 hour stretches analyzing markets. Eye strain, cognitive fatigue, and information density directly impacted platform preference. ![Amberdata UI design optimized for long cryptocurrency trading sessions](https://res.cloudinary.com/ducxztw9n/image/upload/v1781876624/Frame_1321316524_2_8f8c1f3090.webp) *Amberdata UI design optimized for long cryptocurrency trading sessions* ## Our Solutions We challenged ourselves designing new interface keeping users focused instead of distracted. To make users familiar with unusual visuals, we won them through UX. Clear hierarchy, intuitive navigation, and frictionless workflows made complex actions simple. Strong emphasis on usability and accessibility ensured products stayed easy to read, easy to scan, and comfortable for long sessions. ### Three Concept Approach We proposed three carefully constructed solutions balancing innovation with usability. Each concept pushed visual boundaries differently while maintaining core workflow clarity. Amberdata selected the approach combining innovative visuals with uniquely engineered UX supporting large information loads without sacrificing readability. ### Amberlens Intelligence Integration The market intelligence tool provided insights through extensive UI and clear indicators. Rather than separate dashboards requiring context switching, Amberlens integrated seamlessly into primary workflows. Traders accessed deep market analysis without leaving active positions or disrupting concentration. ### Comprehensive Design System Complete onboarding and design guide ensured internal teams understood system navigation. Documentation covered component usage, information hierarchy principles, and workflow logic. Amberdata's team could maintain design consistency and make informed updates without external dependency. > The whole project turned out a delight. It was an amazing experience that taught us a lot about simplifying complexities and managing multiple screens and menus. > > — Dmitry K., UX Architect ![Rondesignlab UX/UI case study for institutional crypto API platform](https://res.cloudinary.com/ducxztw9n/image/upload/v1781876623/Frame_1321316524_3_11de9b3462.webp) *Rondesignlab UX/UI case study for institutional crypto API platform* ### Related project stories - [Amberdata](/blog/project-stories/amberdata-x-amberlens-cryptocurrency-and-api-market-and-ui-ux-design) ## Project Result By breaking free from repetitive crypto interface patterns, engineering UX supporting massive information loads, and building comprehensive documentation for internal teams, we gave Amberdata a UI UX standing out in commoditized market while delivering superior usability for institutional traders. ## Key Efficiency Gains ### +42% conversion rate increase Amberdata reported significant improvements in user activation from trial to active usage. The distinctive yet usable interface attracted traders frustrated with generic competitors while delivering functionality backing visual promises with real workflow efficiency. ### +2.7x retention rate improvement Users returned nearly three times more frequently compared to earlier platform iterations. Comfortable long-session design, clear information hierarchy, and innovative visuals that didn't sacrifice usability contributed to sustained professional adoption across institutional trading teams. ![High-fidelity mockup of Amberlens market analytics and data dashboard](https://res.cloudinary.com/ducxztw9n/image/upload/v1781876624/Frame_1321316525_b6e45cdc3b.webp) *High-fidelity mockup of Amberlens market analytics and data dashboard* ## Client's Feedback > RDL was super responsive and flexible in tailoring the schedule to our needs. We received all deliverables that were originally requested. > > — Stefan Feissli, CTO, Amberdata