# Aetna CRM – Medical SaaS & UX UI Design

URL: https://rondesignlab.com/cases/aetna-crm-medical-saas-ux-ui-design

> Discover Aetna CRM, designed to streamline medical insurance with intuitive UX/UI. Explore authenticated profiles, book appointments.

## Aetna CRM – Medical SaaS & UX UI Design

![AI For Healthcare | UX & UI Design](https://res.cloudinary.com/ducxztw9n/image/upload/v1752050079/insurance_medical_project_685920c4af.jpg)

![Screenshot of Aetna's healthcare CRM mobile app user interface on a tablet.](https://res.cloudinary.com/ducxztw9n/image/upload/v1752050080/mobile_app_ui_tablet_9a13e77cdf.jpg)
*AI For Healthcare | UX & UI Design*

Design Process

## Shaping the solution

Improvement and creation of something unique is the essence of the design process. It's a journey from discoveries and innovations to solving challenges, leading to the emergence of solutions. Allow us to introduce you to the stages of our design approach.

![Screenshot of Aetna healthcare CRM software UI design.](https://res.cloudinary.com/ducxztw9n/image/upload/v1752050074/aetna_healthcare_crm_ui_screenshot_e4c4920fc9.webp)

![iPhone displaying the user interface of an Aetna healthcare CRM mobile app.](https://res.cloudinary.com/ducxztw9n/image/upload/v1752050080/iphone_aetna_crm_ui_1fe3346fee.jpg)
*AI And Healthcare | UX & UI Design*

Logo Creation

## Symbol of trust and care

We were given the responsibility to develop a mobile application and implement a comprehensive branding strategy for the design concept of Aetna Health.  
  
As part of the branding strategy, we designed a logo that embodies the essence of **medicine, insurance**, and **trusted cares**, while visually reinforcing **helpful guidance** and the long-term **benefits** users can rely on.

![Aetna design icon for healthcare CRM software.](https://res.cloudinary.com/ducxztw9n/image/upload/v1752050074/aetna_icon_healthcare_crm_2406378553.webp)
*Artificial Intelligence AI In Healthcare | UX & UI Design*

![Healthcare professionals using a mobile device, demonstrating a healthcare CRM or app interface.](https://res.cloudinary.com/ducxztw9n/image/upload/v1752050083/mobile_healthcare_app_interface_499438fb31.jpg)
*AI In Healthcare | UX & UI Design*

Interface

## Insured claims

Say goodbye to the stress & ambiguity – explore authenticated healthcare professionals' profiles, delve into patient feedback, and conveniently book appointments tailored to your busy lifestyle with Aetna's medical insurance coverage.  
  
Aetna ensures extensive access to various medical services and specialized physicians, providing you with choices and the ability to receive necessary assistance.

![UI design screenshot of Aetna's medical CRM software.](https://res.cloudinary.com/ducxztw9n/image/upload/v1752050078/software_interface_screenshot_56ac2ce122.webp)
*Healthcare | UX & UI Design*

Typography & Colors

## Bold simplicity with a modern twist

For the interface of the Aetna CRM – Medical SaaS project, we made a bold and refreshing choice by combining the **Urbanist typeface** with a vibrant **lime** accent color, supported by a clean palette of **black, grey**, and **white**. While these colors are unconventional for the medical field, they bring a sense of **energy**, clarity, and modernity to the user experience.  
  
The highly legible nature of Urbanist complements this palette perfectly, helping the platform feel both professional and approachable and creating a balance between innovation and trust in the healthcare and insurance space.

![Medical SaaS mobile app UI showing a graphic meter element.](https://res.cloudinary.com/ducxztw9n/image/upload/v1752050075/medical_saas_mobile_app_meter_7799d63bc7.webp)
*AI Healthcare | UX & UI Design*

Website

## Product website

The Aetna CRM – Medical SaaS ui / ux serves as an intuitive entry point into a smarter healthcare experience. With clear navigation users can easily explore coverage options and connect with the care they need. The site reflects Aetna’s mission to make healthcare accessible and stress-free, empowering users to choose the right plan and provider with confidence.

![iPhone showing the user interface of a medical CRM mobile app.](https://res.cloudinary.com/ducxztw9n/image/upload/v1752050075/iphone_medical_crm_mobile_ui_c3daf33ae5.webp)
*Healthcare AI | UX & UI Design*

Interface

## Healthcare solution for every day

Aetna CRM – Medical SaaS example implements innovative solutions to ensure the efficiency and modernity of medical care, making your health a high-priority focus. It’s where innovation intersects with your wellness, offering smart, user-friendly tools and access to care that fits your everyday life.

![Two users interacting with the Aetna medical SaaS CRM mobile app design on smartphones.](https://res.cloudinary.com/ducxztw9n/image/upload/v1752050081/two_users_interacting_mobile_app_49fb1a1b12.webp)
*AI In Medicine | UX & UI Design*

Interface

## Key Features

Aetna Health offers a thoughtfully designed digital experience focused on reliability, ease of use, and user care. The platform is built to support individuals and families with streamlined access to essential services, personalized support, and a dependable infrastructure that promotes long-term wellness and peace of mind.

### It’s totaly care

Beyond simple organization, we make sure you have access to health care and prioritizes your comfort.

### Insurance coverage

Provide your family with the highest standard of health insurance online. You gain access to top-notch medical services & insurance coverage.

![Mobile UI/UX design for a healthcare CRM app displayed on three phone screens.](https://res.cloudinary.com/ducxztw9n/image/upload/v1752050083/three_screens_mobile_app_ui_fce52b8453.webp)
*Medicine AI | UX & UI Design*

Interface

## Provide the most convenient experience

Set reminders for appointments, receive real-time updates, and even utilize telemedicine services through the Aetna platform, which has become your personal medical guide. This isn't just a new era in healthcare; it's your personalized medical ally.  
  
Manage your medical visits efficiently with smart scheduling tools, while Aetna offers additional personalized support every step of the way to ensure you feel informed, cared for, and in control.

![Screenshot graphic illustrating a healthcare CRM mobile app dashboard with user profiles and a meter graphic.](https://res.cloudinary.com/ducxztw9n/image/upload/v1752050075/mobile_app_dashboard_profiles_meter_d7b28cf501.webp)
*Medicine And AI | UX & UI Design*

Social Networks

## Visual identity for Instagram

For Aetna’s Instagram presence, we crafted a design system that reflects the brand’s commitment to modern, accessible, and people-centered healthcare. Bold yet clean layouts highlight key messages with clarity, while the use of vibrant lime as an accent color draws attention to important calls-to-action and wellness tips.  
  
Each post is designed not just to inform, but to build connection, turning complex healthcare topics into engaging, bite-sized content that empowers and educates Aetna’s digital community.

![Screenshot of a healthcare CRM mobile app interface on an iPhone.](https://res.cloudinary.com/ducxztw9n/image/upload/v1752050083/iphone_mobile_crm_interface_380a7abd96.jpg)
*AI Solutions In Healthcare | UX & UI Design*

Result

## About work done

Our research goes beyond simple competitor studies and simple design; this translates into the tangible results you see today. The initiative encapsulates a unique and compelling brand persona intricately tailored to meet its objectives and specifications. Furthermore, our team's relentless commitment has given rise to an exceedingly intuitive user experience. The end result emerges as a noteworthy achievement, setting new standards in design and functionality.

> The platform looks fresh, modern, and exactly what I envisioned. Aetna truly speaks to a younger audience while still feeling professional and trustworthy.
>
> — Monica Reed, CPO at Aetna Health

![Aetna CRM – Medical SaaS | UX & UI Design](https://res.cloudinary.com/ducxztw9n/image/upload/v1752050084/healthcare_mobile_app_ui_118b0a11c0.jpg)
*Aetna CRM – Medical SaaS | UX & UI Design*