RD

Architecture

Service

for

ByteDance

About ByteDance

• ByteDance is an internet technology company. Among its most popular products are Toutiao, which is a news and content platform, and TikTok, which has gained a lot of traction recently as a leading social media platform globally.

• Main Goal

  Out goal was to create a new design for one of ByteDance’s existing products.

• Industry

  Information Technology

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• Company Type

  Enterprise

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• Location

  Singapore

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Working with enterprise

• In our experience, working with enterprise is a true “hit or miss” situation. Through times, we have learned to push into deep discovery to avoid miscommunication and ease the pressure from the department on the client’s side. It is important to establish clear goals and boundaries, lines of creativity and engagement, and meeting schedule for best results possible.

Specific Goals

• Website UX/UI

  A redesign usually revolves around what hadn’t worked out before. Based on previous mistakes, a team can easily set a clear plan for improvement. We discovered baseline improvement measures within user experience and ease of use, which made it simple for us to understand what the product lacks.

Flexibility

• Big projects always require some sort of flexibility. Constant change is often present when departments continuously test for usability.

Solutions

• We were delighted to see positive feedback to creativity in our solutions. We trust the client with the final vision, but having agreement on creative design solutions is a pleasant benefit.