RD

Solution

Service

for

Goodroot

About Goodroot

• Goodroot, at the lead of Ben Callaghan, the VP, is a HealthTech developer company reinventing healthcare and creating healthcare-debt-free America.

• Main Goal

  The goal is to provide cyclists with intuitive route planning, real-time navigation, and performance insights in a single mobile app.

• Industry

  Healthcare

  ---

• Company Type

  Small and Medim Business

  ---

• Location

  Canton, Connecticut

  ---

When the work started...

• For Goodroot, we faced an important goal - make a design for a company in healthtech. This goal is complex as design for healthtech must be visually comforting, easy to use and helpful.

Specific Goals

• UX/UI Concepts

  Our primary goal for the Goodroot UI/UX concept was to create a digital experience that feels as trustworthy and supportive as the brand itself. We focused on a clean, accessible design with intuitive navigation to make complex health information easy to understand.

• Health App Screens

  For the final screens, our focus was on bringing the concept to life with a polished and cohesive visual identity. The final screens represent a friendly, reliable and user-centric application that simplifies the path to better health.

On the screens

• We developed the primary UI/UX design concepts for Goodroot’s minimum viable product (MVP) health app. This included creating a cohesive and intuitive user experience that aligned with the brand's vision and met the core needs of your target audience.

Final touches

• Upon completion, we provided all final Figma files for the app. These files were fully organized and included a detailed style guide with specifications for typography, color palettes, and other visual elements. Additionally, we delivered a complete component library.

The pace of work

• The project was broken into 6 weeks of sprints, each focusing on a different set of screens for the app. The primary goal was to design a breakthrough app in the self-funded health benefits space.