RD

Solution

Service

for

Hill’s

About Hill’s

• As part of Colgate’s conglomerate, Hill’s is a company in veterinary industry, aimed at widening the nutrition sector and healthcare for pets.

• Main Goal

  Redesign of Pet Parent site and Vet Portals. Create visualization for the Pet Profiles feature and improved basket.

• Industry

  Consumer Products

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• Company Type

  Enterprise

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• Location

  Piscataway, New Jersey

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Helping furry friends

• The company had an inspiring mission that moved us during the meeting - “make pets healthier with minimal effort, because they deserve happy, sickness-free lives." The product managers at Hill's focused less on design details. Instead, they were driven by a higher purpose: making pet health simple for owners.

Specific Goals

• Pet Profiles

  The pet profiles were the smartest decision in this project. They were designed for pet owners with multiple friends. Hill’s new product design allowed to create multiple “accounts” for each pet, with all their health records separated, thus, all food recommendations divided as well.

• Improved basket

  Hill’s original product version was not simple, the layout was scattered and messy, which brought them away from the main idea of the product — to simplify the choice of pet food. To solve this, we designed a smart checkout basket, which, by the standards of that time, was quite innovative. We got rid of unnecessary elements of the design, brought everything close together and boom — the product transformed.

The bigger purpose

• We added a lot of imagery that portrayed love between pets and their owners. We wanted all of the users to feel warmth when they scrolled through the product. We wanted to remind them of their own little companions and how those delight the days of the owners. And we did it.

Feedback that touches the heart

• Following the launch of the product, Hill’s came back to us about three months later. We were scared the product faced issues, but they called to report amazing news. “The product launched like a rocket. Everyone loves it.”