Aetna CRM – Medical SaaS & UX UI Design

Design Process

Shaping the solution

• Improvement and creation of something unique is the essence of the design process. It's a journey from discoveries and innovations to solving challenges, leading to the emergence of solutions. Allow us to introduce you to the stages of our design approach.

Logo Creation

Symbol of trust and care

• We were given the responsibility to develop a mobile application and implement a comprehensive branding strategy for the design concept of Aetna Health.
  
  As part of the branding strategy, we designed a logo that embodies the essence of medicine, insurance, and trusted cares, while visually reinforcing helpful guidance and the long-term benefits users can rely on.

Interface

Insured claims

• Say goodbye to the stress & ambiguity – explore authenticated healthcare professionals' profiles, delve into patient feedback, and conveniently book appointments tailored to your busy lifestyle with Aetna's medical insurance coverage.
  
  Aetna ensures extensive access to various medical services and specialized physicians, providing you with choices and the ability to receive necessary assistance.

Typography & Colors

Bold simplicity with a modern twist

• For the interface of the Aetna CRM – Medical SaaS project, we made a bold and refreshing choice by combining the Urbanist typeface with a vibrant lime accent color, supported by a clean palette of black, grey, and white. While these colors are unconventional for the medical field, they bring a sense of energy, clarity, and modernity to the user experience.
  
  The highly legible nature of Urbanist complements this palette perfectly, helping the platform feel both professional and approachable and creating a balance between innovation and trust in the healthcare and insurance space.

Website

Product website

• The Aetna CRM – Medical SaaS ui / ux serves as an intuitive entry point into a smarter healthcare experience. With clear navigation users can easily explore coverage options and connect with the care they need. The site reflects Aetna’s mission to make healthcare accessible and stress-free, empowering users to choose the right plan and provider with confidence.

Interface

Healthcare solution for every day

• Aetna CRM – Medical SaaS example implements innovative solutions to ensure the efficiency and modernity of medical care, making your health a high-priority focus. It’s where innovation intersects with your wellness, offering smart, user-friendly tools and access to care that fits your everyday life.

Interface

Key Features

• Aetna Health offers a thoughtfully designed digital experience focused on reliability, ease of use, and user care. The platform is built to support individuals and families with streamlined access to essential services, personalized support, and a dependable infrastructure that promotes long-term wellness and peace of mind.

• It’s totaly care

  Beyond simple organization, we make sure you have access to health care and prioritizes your comfort.

• Insurance coverage

  Provide your family with the highest standard of health insurance online. You gain access to top-notch medical services & insurance coverage.

Interface

Provide the most convenient experience

• Set reminders for appointments, receive real-time updates, and even utilize telemedicine services through the Aetna platform, which has become your personal medical guide. This isn't just a new era in healthcare; it's your personalized medical ally.
  
  Manage your medical visits efficiently with smart scheduling tools, while Aetna offers additional personalized support every step of the way to ensure you feel informed, cared for, and in control.

Social Networks

Visual identity for Instagram

• For Aetna’s Instagram presence, we crafted a design system that reflects the brand’s commitment to modern, accessible, and people-centered healthcare. Bold yet clean layouts highlight key messages with clarity, while the use of vibrant lime as an accent color draws attention to important calls-to-action and wellness tips.
  
  Each post is designed not just to inform, but to build connection, turning complex healthcare topics into engaging, bite-sized content that empowers and educates Aetna’s digital community.

Result

About work done

• Our research goes beyond simple competitor studies and simple design; this translates into the tangible results you see today. The initiative encapsulates a unique and compelling brand persona intricately tailored to meet its objectives and specifications. Furthermore, our team's relentless commitment has given rise to an exceedingly intuitive user experience. The end result emerges as a noteworthy achievement, setting new standards in design and functionality.