AI Travel Assistant – Travel AI SaaS & UX UI Design

Scope of Work

Project Workflow & Approach

• The AI Travel Assistant project involved setting clear goals, conducting deep discovery research, and delivering interface solutions. We combined user journey mapping, brainstorming, interviews, and UI/UX design to create a system that ensures smooth integration and supports smart travel management.

Strategic Plan

Design decisions from the inside

• We developed a strategic approach focused on making AI interactions intuitive and easy to use. Key platform features were implemented based on user needs and prioritized for early delivery. Our plan also ensured long-term flexibility, allowing the product to evolve through updates without disrupting the current experience.

User Research

User needs build our solution

• Our research phase revealed key behavioral patterns. Most users already had exposure to AI tools and preferred more automated, intelligent solutions. Traditional methods of planning were perceived as inefficient. Smart booking features gained strong interest, which helped us define core UX/UI priorities for the AI Travel Assistant project.

• 67% — AI Familiarity

  Users had prior experience with AI, highlighting the importance of leveraging AI capabilities in the design to meet their expectations.

• 54% — Planning Preferences

  Users expressed dissatisfaction with traditional trip planning methods, signaling a need for more innovative and intuitive solutions.

• 81% — Smart Booking Demand

  Users wanted smart booking features, indicating strong interest in automated, intelligent tools to simplify travel arrangements.

Landing Page

Powerful Page Design

• The TripAI landing page uses clean UI and focused messaging to highlight smart travel features. It introduces the platform with intuitive layouts, making it easy for users to explore AI-based tools for itinerary, booking, and planning.

Typography & Colors

Fresh Typeface and Functional Color

• We created a bold, structured visual identity for the TripAI platform that reflects its efficiency and clarity. A clean grey–white base is balanced with sharp black, citrus yellow, and travel green accents, directing attention to key actions. The Outfit and Lufga typefaces reinforce legibility and precision, matching the app’s analytical AI-driven style.

Mobile app

Effortless Responsiveness

• The visual system was crafted to embody AI Travel Assistant’s focus on clarity and intelligent planning. Soft neutral tones balance with bold accents, guiding users’ attention naturally. The Outfit typeface ensures clean, readable text across all devices. This approach supports a modern, user-friendly experience that reflects the platform’s smart, streamlined identity.

Branding

Crafted a Strong and Unified Brand

• To build a memorable and trustworthy brand, the team developed a clear and unified brand system. Each design element was precisely defined and documented in a comprehensive brand guide.
  
  This approach guarantees a consistent visual and verbal identity across all platforms—app, website, and marketing materials. The result is a modern, professional brand that users quickly recognize and trust.

Social Media

Interactive Social Media Presence

• Social media efforts focus on promoting TripAI by engaging users with interactive content. Posts highlight key features and benefits, creating a strong connection with the audience. This strategy boosts awareness and drives interest across platforms.

Results

Effortless Responsiveness

• TripAI was designed to offer users a seamless, AI-powered travel planning experience with intuitive UX and responsive functionality. The platform simplifies decisions and reduces effort through smart design and clear interactions. Completed in 2 months over 7 sprints and 21 screens, the project achieved a 67% stability index and grew to 2.7k+ users. Key performance indicators showed major improvement, proving the success of our agile, user-centered design process.

Next Step

Next Step in Collaboration

• The current TripAI version met key user needs and confirmed product-market fit. Moving forward, the focus shifts to expanding functionality, scalability, and cross-platform support. As the CIO noted, this includes ongoing development, marketing enhancements, and new features to ensure a seamless experience across desktop, mobile, and other touchpoints—keeping TripAI competitive and user-focused.