BikeRoute - Bicycle Mobile App & UI UX Design

Performance Metrics

• 36% improved efficiency

  Streamlined navigation UI helps reduce time-to-route setup, lowering user drop-off rate.

• 91% user satisfaction

  High usability and visual clarity across key touchpoints improves trust and long-term retention.

• 43% increased engagement

  Interactive ride planning and custom route features boost session time and repeat app visits.

User Research

Rider Behavior Mapping

• Understanding how cyclists use route tools helped improve UX decisions across navigation features and map UI structure. The BikeRoute - Bicycle Mobile App project focused on aligning design choices with actual user habits, making route planning faster, more intuitive, and tailored to different cycling experience levels.

Cycling Trends Identified

• 35% under 1 year of cycling experience

  Clear route setup and simplified onboarding were designed to reduce churn and improve first-time conversion.

• 31% cycle for over 7 years

  Advanced features and flexible navigation tools were prioritized to support experienced rider needs.

• 48% rely on Google Maps for navigation

  Familiar UI flows and map logic were used to align with common digital behaviors and improve retention.

• 27% favor Strava for ride planning

  Performance tracking and ride history features were considered to increase engagement and session length.

Landing page

Optimized Layout for Engagement

• Landing page uses a 12-column stretch grid system optimized for 1440px screens. This structure ensures visual balance and consistent alignment across sections. It supports scalable content, clean spacing, and responsive layouts for desktop.
  
  The landing page is focused on promoting key features like route planning and interactive maps. Clear hierarchy, minimal distractions, and structured text blocks guide users through the content, improving engagement and conversion potential. CTA buttons are placed based on user flow to increase click-through rates.

Mobile App

Clear Structure and Visual Guidance

• Clear Structure and Visual Guidance We used the Lufga typeface to create a consistent hierarchy across headings, titles, and body text. The font supports easy reading and fits the navigation-focused interface.
  
  The color palette includes light blue, light green, olive, and light orange. These tones were selected to guide attention, highlight key actions, and support visual clarity. Together, the typography and color choices help create a clean, user-friendly experience aligned with the app’s core goals.

Mobile app

Optimized Navigation

• Project focuses on delivering clear, user-friendly navigation tailored for cyclists. Interactive maps provide real-time elevation data and route details, supporting effective trip planning across urban and scenic paths. Personalized route options allow users to filter rides by distance, terrain, and time, enhancing flexibility and retention.
  
  Our app improves overall user satisfaction by simplifying navigation and providing relevant, actionable data. The BikeRoute - Bicycle Mobile App ui / ux approach supports higher engagement and lowers churn by addressing core cyclist needs.

Cycling Tools

• User-Friendly Map

  Navigate through urban landscapes or scenic routes with our user-friendly maps, tailored specifically for cyclists.

• Upcoming Races Cards

  Stay informed with race previews displayed in a clear card layout, helping cyclists track dates, locations, and key details at a glance.

• Personalized Routes

  Customize ride options based on distance, terrain, or time, supporting flexible planning and improving overall navigation experience.

Branding

Consistent identity across touchpoints

• We developed a clear visual identity focused on usability and recognition. The logo, color palette, and type system were built to support a clean mobile app UI and improve navigation clarity. All components were documented in a brand guide used across design and marketing teams.
  
  We applied the branding across both digital and physical assets. Branded visuals were used on social media templates to increase engagement and drive app traffic. Physical applications included posters, backpacks, caps, and T-shirts — supporting offline visibility and brand recall.
  
  The branding helped maintain UI consistency, supported higher user retention, and increased trust across touchpoints. This approach improved user satisfaction and reduced drop-off rates in early user flows.

Result

Optimized Navigation for Ride

• Navigate through urban landscapes or scenic routes with our user-friendly maps, tailored specifically for cyclists. The project improves route planning flow and boosts engagement by focusing on visual clarity and real-time directions. This supports better retention and reduces churn during navigation tasks.

Results Snapshot

• +36% - User Retention

  The project improved retention by simplifying navigation flow and reducing friction during key interactions.

• +58% - User Engagement

  Interactive maps and real-time route customization features encouraged longer sessions and more frequent app usage across ride types.

• +14% - App Stability Index

  Design adjustments reduced UI-related errors, helping maintain consistent performance and improving overall satisfaction.

Next iterations

Adapting Design for Platform Consistency

• We revealed the need for better cross-device support in BikeRoute - Bicycle Mobile App example. Feedback from internal teams highlighted inconsistencies in layout and data access across screen sizes. To improve retention and lower churn, the next design phase will focus on responsive UI patterns, simplified content hierarchy, and unified navigation logic.