Cutter - Mobile App & UX UI Design

The app design for the smart lawn mower to perfectly cut the grass in your garden

Cutter - Mobile App & UX UI Design

About

Explain the core concept behind the logo’s flower shape. The use of a flower represents the connection between technology and nature, symbolizing the harmony of Cutter’s advanced smart features with its environmentally-friendly lawn care capabilities

  • Industry

    Brand Identify


  • Location

    New York, USA


  • Year

    2023


About project

Introduce the Cutter Smart Lawn Mower, a revolutionary product designed to streamline lawn maintenance and enhance the user’s outdoor experience.

Share insights into the inspiration behind the project, the objectives set, and the vision for a greener and smarter future.

Cutter - Mobile App & UX UI Design - BrandingCutter - Mobile App & UX UI Design - BrandingCutter - Mobile App & UX UI Design - Branding

Branding

Delve into the comprehensive branding strategy employed for Cutter, focusing on how the brand identity was established. Explain the color palette, visual elements, and overall tone that create a memorable brand image.

Cutter - Mobile App & UX UI Design - Branding

Logo

Explore the symbolism embedded within the flower shape. Discuss how the petals of the flower might represent precision and efficiency, while the center could symbolize the technological heart of the smart lawn mower.

Cutter - Mobile App & UX UI Design - Branding

Typography

Geometric Design: Gilroy’s letterforms are based on simple geometric shapes, giving it a contemporary and stylish look. The font has a balanced and even stroke width, creating a sense of consistency and harmony in its overall design.

Highlight the thought process and rationale behind the chosen typography for the Cutter brand. The typefaces were selected to evoke feelings of reliability and modernity of brand.

Cutter - Mobile App & UX UI Design - Branding

Social Media

Showcase the social media design elements created to promote Cutter across various platforms. Emphasize the use of engaging visuals, infographics, and captivating content to attract and retain a loyal online community.

Cutter - Mobile App & UX UI Design - Branding

Brand identity

As part of the Cutter brand identity, the goal is to create a cohesive and memorable visual representation of the smart lawn mower product, reflecting its core values and appealing to the target audience.

Cutter - Mobile App & UX UI Design - Branding

Application

The app offers a seamless setup process, guiding users through the initial connection between the Cutter Smart Lawn Mower and their smartphones.

The Cutter app boasts an intuitive and user-friendly interface, ensuring that homeowners of all tech levels can easily navigate and use its features.

Cutter - Mobile App & UX UI Design - Branding

Interface

Controlling the Lawn Mower from your phone. The mobile app allows users to control Cutter remotely. Showcase the app’s features, such as scheduling mowing sessions, adjusting cutting height, and monitoring lawn health.

The Cutter Smart Lawn Mower allows users to divide their lawn into distinct zones, each with its own unique settings. Whether it’s the front yard, backyard, garden, or any specific area, users can easily customize the mower’s cutting height and pattern to suit the unique requirements of each zone.

Cutter - Mobile App & UX UI Design - BrandingCutter - Mobile App & UX UI Design - BrandingCutter - Mobile App & UX UI Design - Branding
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