Katana ERP - Branding & UX UI Design Trial

Typeface

Typography that boosts workflow

• Our choice was not only a visual appeal, but a decision that serves a purpose. To achieve a visually striking impression, we meticulously curated a contemporary font adorned with distinctive elements. This font not only enhances the visual aesthetics of our project but also reinforces its overall branding strategy.


  The logo follows the same principles—minimalist, straightforward, and memorable, designed to be instantly recognizable across any context.

Work process

Some figures about the work done

• We managed to make a great product and enjoy the process. Our design team worked hands-on together, blending research with practical testing and real user input to build an interface that fits the project’s goals and feels natural to use.

Flow Map

User Flow

• For Katana CRM, we designed a detailed flow map that reflects real workflows in manufacturing and order management. Starting from raw materials and purchase orders to production tracking and delivery, we made sure to plan every step of the way. Our main focus included minimizing any issues within the product to reduce vital metrics decreasing. We designed the product to place important information in easy access to improve ease of use, guide users through the interface and help achieve their goals.

User Research

Researching for user insights

• In the process of our research we found out users decline and reject the product mostly due to its responsiveness. It means our goal had to be to design a product that would be easy to interact with, so we made sure to implement elements to help create a space where users enjoy their experience and come back for more.

Key Insight

• 29,5% of users

  are quick to abandon a website or app that doesn’t immediately meet their needs or expectations, often turning to an alternative platform that offers a clearer, faster, or more intuitive experience.

Mobile design

Mobile app for on-the-go efficiency

• We focused on the specific needs of users, creating an interface with a simple structure that helps with scheduling, task assignment, and progress tracking.
  
  The Katana mobile app brings core production and business management tools right to your fingertips. Seamless integration with essential systems and real-time updates help users stay productive and informed anytime, anywhere.

Key Features

• Stay in Control with Real-Time Insights

  Get real-time information about every stage of the production process, from inventory levels and order status to task completion and delivery timelines, enabling faster decisions, better planning, and full operational transparency.

• Seamless Integration for Smarter Workflows

  Effortlessly integrate the app with other essential business tools, such as accounting software, inventory systems, and e-commerce platforms. Create a connected ecosystem that reduces manual work, improves data accuracy, and keeps everything in sync.

• Intuitive drag-and-drop interface

  Katana’s well-structured interface makes it easy for users to create detailed production schedules, assign tasks to the right team members, track materials, and monitor progress in real time. The UX reduces unnecessary actions and steps in learning and adopting the product.

Result

Pathway from research to solution

• The project has successfully established a distinct and captivating brand image that precisely conveys its objectives and requirements, complemented by an intuitive user interface.
  
  After the platform launched, the team focused on reviewing user feedback and key metrics. Findings indicated that the simplified workflows and clear navigation greatly improved both efficiency and user satisfaction.