Fishbowl CRM - SaaS & UX UI Design
During the development of the interface, we paid special attention to detail, aiming for intuitive navigation and a clean, modern design.
![Fishbowl CRM - SaaS & UX UI Design](/cases/fishbowl-crm-saas-ux-ui-design/1.webp)
What is Fishbowl?
Fishbowl is an ideal solution for effective business management that provides an overview of company performance, including key metrics for data analysis.
Category
Finance
Location
New York, USA
Year
2023
About
Each element was carefully considered to provide users with the best possible experience when interacting with the application.
![Fishbowl CRM - SaaS & UX UI Design - 1 Fishbowl CRM - SaaS & UX UI Design - 1](/cases/fishbowl-crm-saas-ux-ui-design/2.webp)
![Fishbowl CRM - SaaS & UX UI Design - 2 Fishbowl CRM - SaaS & UX UI Design - 2](/cases/fishbowl-crm-saas-ux-ui-design/3.webp)
Design process
As our team developed the app, we went through a variety of phases from the research phase to the final design.
We paid special attention to each stage, striving to create an innovative and satisfying app.
![Fishbowl CRM - SaaS & UX UI Design - 1 Fishbowl CRM - SaaS & UX UI Design - 1](/cases/fishbowl-crm-saas-ux-ui-design/4.webp)
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User flow
We have developed a clear and logical product structure to ensure that information is organized in a logical manner.
Based on the test results and information structure, we performed successive iterations, implementing changes to optimize the environment and provide a more efficient user experience.
As a result, we developed a user flow that is easy to understand and meets the expectations and needs of our users.
![Fishbowl CRM - SaaS & UX UI Design - 1 Fishbowl CRM - SaaS & UX UI Design - 1](/cases/fishbowl-crm-saas-ux-ui-design/7.webp)
![Fishbowl CRM - SaaS & UX UI Design - 2 Fishbowl CRM - SaaS & UX UI Design - 2](/cases/fishbowl-crm-saas-ux-ui-design/8.webp)
![Fishbowl CRM - SaaS & UX UI Design - 3 Fishbowl CRM - SaaS & UX UI Design - 3](/cases/fishbowl-crm-saas-ux-ui-design/9.webp)
Integrated Control Center
Important metrics such as revenue, transaction history and emails are visualized in the interface, providing a holistic view of business processes.
This innovative visual interface not only provides a clear overview of revenue, transaction history and email correspondence, but also offers the user a unique opportunity to dive deeper into business processes.
With its help, you can not only monitor key metrics, but also analyze the dynamics of changes in real time.
![Fishbowl CRM - SaaS & UX UI Design - 1 Fishbowl CRM - SaaS & UX UI Design - 1](/cases/fishbowl-crm-saas-ux-ui-design/10.webp)
![Fishbowl CRM - SaaS & UX UI Design - 2 Fishbowl CRM - SaaS & UX UI Design - 2](/cases/fishbowl-crm-saas-ux-ui-design/11.webp)
![Fishbowl CRM - SaaS & UX UI Design - 3 Fishbowl CRM - SaaS & UX UI Design - 3](/cases/fishbowl-crm-saas-ux-ui-design/12.webp)
![Fishbowl CRM - SaaS & UX UI Design - 4 Fishbowl CRM - SaaS & UX UI Design - 4](/cases/fishbowl-crm-saas-ux-ui-design/13.webp)
Integrated Control Center
Dashboard, designed with accessibility in mind, has an intuitive design for ease of use and navigation.
This user-friendly approach extends its usefulness even to those less familiar with CRM software, making it an inclusive tool for diverse teams.
Identifying opportunities for improvement becomes uncomplicated, allowing businesses to optimize operations and improve overall efficiency. The dashboard serves as a valuable tool for identifying areas where refinements can lead to increased profitability.
![Fishbowl CRM - SaaS & UX UI Design - 1 Fishbowl CRM - SaaS & UX UI Design - 1](/cases/fishbowl-crm-saas-ux-ui-design/14.webp)
![Fishbowl CRM - SaaS & UX UI Design - 2 Fishbowl CRM - SaaS & UX UI Design - 2](/cases/fishbowl-crm-saas-ux-ui-design/15.webp)
![Fishbowl CRM - SaaS & UX UI Design - 3 Fishbowl CRM - SaaS & UX UI Design - 3](/cases/fishbowl-crm-saas-ux-ui-design/16.webp)
Fishbowl seamlessly integrates real-time data, giving users the ability to continuously monitor and respond to company performance as it evolves.
By presenting a comprehensive snapshot of key performance indicators, the dashboard enables companies to make informed decisions, facilitating strategic planning and implementation.
![Fishbowl CRM - SaaS & UX UI Design - 1 Fishbowl CRM - SaaS & UX UI Design - 1](/cases/fishbowl-crm-saas-ux-ui-design/17.webp)
![Fishbowl CRM - SaaS & UX UI Design - 2 Fishbowl CRM - SaaS & UX UI Design - 2](/cases/fishbowl-crm-saas-ux-ui-design/18.webp)
![Fishbowl CRM - SaaS & UX UI Design - 3 Fishbowl CRM - SaaS & UX UI Design - 3](/cases/fishbowl-crm-saas-ux-ui-design/19.webp)
Integrated Control Center
Automated email tracking greatly simplifies the information management process and eliminates the need for manual data entry.
With automatic tracking, every important email flow is captured and stored in the system, where it is easily accessible for later use and analysis. This functionality provides better communication management, improving data transparency and accuracy.
Important discussions, transactions or questions from customers are instantly logged, facilitating rapid response to important events and maintaining context within the business relationship.
![Fishbowl CRM - SaaS & UX UI Design - 1 Fishbowl CRM - SaaS & UX UI Design - 1](/cases/fishbowl-crm-saas-ux-ui-design/20.webp)
![Fishbowl CRM - SaaS & UX UI Design - 2 Fishbowl CRM - SaaS & UX UI Design - 2](/cases/fishbowl-crm-saas-ux-ui-design/21.webp)
![Fishbowl CRM - SaaS & UX UI Design - 3 Fishbowl CRM - SaaS & UX UI Design - 3](/cases/fishbowl-crm-saas-ux-ui-design/22.webp)
Result
We conducted a detailed study of existing apps, analyzing their capabilities to create something unique and inspiring.
Through a series of creative brainstorming and innovation meetings, we actively engaged in deep discussions to create a unique concept. These concepts were not just a reflection of the client’s point of view, but the basis for shaping a sustainable approach.
Our main focus was to create an intuitive and user-friendly interface for the Fishbowl platform. Our efforts gave the project its unique brand identity that harmonizes with its goals and core principles.
Thanks for watching, Rondesignlab team.
![Fishbowl CRM - SaaS & UX UI Design - 1 Fishbowl CRM - SaaS & UX UI Design - 1](/cases/fishbowl-crm-saas-ux-ui-design/23.webp)
Fishbowl retains full ownership and copyright.
Shall we chat?
[email protected]![The girl smiles](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fyellow-girl-smile.eff12d69.png&w=1920&q=75)
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