Empower PFM - Finance Management UI UX Design

Strategic Plan

Design decisions from the inside

• Our team is focused on innovation, creating AI-powered solutions that simplify editing and enhance creativity.

Typography & Colors

Clarity-led color and font system

• Throughout the branding process, we focused on selecting a typeface and palette that would support readability while expressing the brand’s professional, forward-thinking tone. Our color direction is led by a distinct green that signals financial confidence and growth.

  The font was chosen for its ability to present numbers and data with clarity, ensuring key insights feel structured and easy to process across devices.
  This unified visual system improves recognition and trust across the product, supporting both functional clarity and long-term brand consistency.

Brand message

Core values communication

• A strong brand message is the cornerstone of trust-building. We crafted a compelling brand messaging strategy that effectively communicated Empower value proposition and unique features.

Design goal

Embracing the latest design trends

• Our goal was to create the design that reflects the latest trends. By leveraging stylish design trends, we thoughtfully curated a color palette and typography that epitomize a modern interface tailored for intuitive user engagement and visual harmony.

System usability score

Boosting financial confidence

• To understand how well the app supports users, the team ran thorough usability tests with diverse user groups. Focus was placed on simplicity, navigation, and overall satisfaction in real budgeting scenarios.

Usability Benchmark Result

• Scoring an average SUS (System Usability Scale) of 82, Empower received an “Excellent” rating, reflecting high marks for user-friendly and approachable personal finance management.

Mobile app

Mobile design crafted for financial clarity

• User research revealed many users found budgeting confusing and expense tracking tedious — causing disengagement and financial uncertainty.

  To solve this, the team embedded AI-powered insights that simplify spending analysis and automate saving recommendations. This approach not only removes complexity but also creates a smooth, intuitive journey — transforming financial stress into confident control.

Key Feautures

• Comprehensive budget tracking

  Empower intelligently categorizes transactions and sends personalized alerts to keep users informed of overspending risks, upcoming bills, and budget deviations in real time.

• Secure multi-account aggregation

  By safely linking all bank accounts, credit cards, and investment portfolios, Empower delivers a holistic financial overview that simplifies tracking and reduces the need for multiple apps.

• Customizable savings and goal tracking

  Users create tailored savings goals with progress tracking and motivational nudges, helping them build emergency funds, save for major purchases, or plan long-term financial milestones confidently.

Landing page

Landing page made for financial confidence

• Explore a clean, purpose-driven landing page that builds trust and communicates Empower’s value with clarity.

  The layout was designed to highlight features like budgeting, savings, and automation, all while reflecting the product’s calm and reliable visual tone. From engaging scroll dynamics to focused messaging and meaningful visuals, every element guides users to explore and connect.

Result

Peace of mind through structure

• As a result of the UX and branding work, the final product improved navigation, elevated financial visibility, and provided an intuitive money management experience.

Outcome Insight

• +41% improvement in financial tracking

  Empower increases clarity, simplifies budget planning, and enhances goal-setting with smart insights. Our finance management platform guides users toward healthier spending habits, improved financial literacy, and confident money decisions.

Next steps

Next phase of collaboration

• After completing the core stages of the project — from dashboard and mobile app to branding and the landing page — the team and client aligned on next priorities to sustain and evolve the product.