QuickBooks ERP - Finance Service Management

Our goal is to enhance the user experience and provide a more intuitive and efficient accounting software solution for businesses.

Through extensive market research, we gained valuable insights into our target audience’s needs, preferences, and pain points.

Utilizing this information, we are crafting a distinct brand positioning for QuickBooks that emphasizes its reliability, user-friendly interface, and capacity to empower businesses in financial management.

We aim to simplify and streamline the workflow within QuickBooks. By analyzing user feedback and conducting thorough research, our designers have identified pain points and areas of improvement.

Our solution involves reimagining the user interface and optimizing the navigation, making it easier for users to perform their accounting tasks.

The result of our dedicated team’s efforts is the successful creation of a new concept for the QuickBooks platform. Our solution effectively addresses user pain points, enhances user engagement, provides mobile accessibility, improves data visualization, and enables seamless integration, ultimately delivering a more streamlined and user-friendly accounting software experience.

As part of this project, we used our own design sprint, developed by our team of designers, managers, and expert analysts.