Gardenize – Smart IoT Sustainability Mobile App & UX UI Design

Logo Design

Logo Creation Process

• For Aqua - Smart Mobile IoT project, the team created a logo that reflects sustainability and growth through simple, natural shapes. The minimalist design emphasizes the brand’s commitment to healthy living and environmental care.

  The logo scales perfectly across digital apps and physical products, maintaining strong recognition and a consistent visual identity for Aqua.

Project Overview

Driving Change Through Data

• The data-driven design emphasizes strong performance in waste recycling (90%), landfill waste reduction (80%), and fertilizer savings (70%). These results reflect Aqua’s commitment to ecological efficiency, resource optimization, and long-term environmental care all visualized through clean graphics and vibrant green visuals.

Key performance indicators

• Waste Recycling Efficiency

  90% of waste is successfully recycled, demonstrating a strong commitment to sustainable waste management and environmental responsibility.

• Reduction in Landfill Waste

  There is an 80% decrease in waste sent to landfills, significantly lowering environmental impact and promoting eco-friendly disposal practices.

• Fertilizer Savings

  Achieved a 70% reduction in fertilizer purchases, contributing to cost savings and minimizing chemical use in agricultural processes.

User Persona

User Personas Overview

• Our user personas represent diverse individuals with a shared focus on sustainability and fresh food. Elizabeth, a young mother, prioritizes reducing food waste and educating her children about eco-friendly habits.

  Michael, a professional chef, values sourcing fresh ingredients and experimenting with new flavors while minimizing waste. These personas help us understand user motivations and challenges, ensuring our solutions address real needs. By keeping their goals in mind, we create a product that supports both everyday families and culinary professionals.

User Profiles and Goals

• Elizabeth, a 26-year-old mother

  Aims to reduce food waste, grow fresh produce, and teach her children about sustainability. Her goals focus on creating a healthier, more eco-friendly lifestyle for her family.

• Michael, a 40-year-old chef

  Prioritizes sourcing fresh ingredients, reducing food waste, and experimenting with new flavors. His user persona highlights a professional interest in quality and creativity while supporting sustainable practices.

Problem and Solution

Pain points became product priorities

• Many users feel overwhelmed by unfamiliar composting terms and a complicated setup process, which discourages them from starting composting. They also seek a simple, intuitive digital companion to guide them.

• Problem

  How can we create an easy-to-use system and app that simplifies composting, educates users, and supports sustainable living?

• Solution

  Aqua - Smart Mobile IoT example simplifies setup, explains terms clearly, and motivates users to reduce food waste and grow fresh produce, promoting healthy habits for families and individuals.

Website

Creating Pages That Make an Impact

• The Aqua website is a sleek, user-friendly platform that highlights a unique system for sustainable home and garden living.

  Aqua - Smart Mobile IoT ui / ux showcase key features of the system and app, engaging users and helping them feel empowered and motivated to adopt sustainable habits. The site’s clear layout and engaging content make it easy for users to understand and embrace a greener lifestyle.

Typography & Colors

Contemporary Typography & Vibrant Hues

• During the design process, the team focused on choosing a typeface and color palette that reflect simplicity, sustainability, and freshness.

  The color system highlights various shades of green symbolizing nature, growth, and eco-friendliness. These are balanced with clean white and subtle black tones to ensure clarity and harmony.

  The selected font combines modern geometry with approachable, organic touches, reinforcing Aqua’s brand identity and creating a clear, welcoming user experience.

Mobile app

A design that adapts perfectly

• In designing the mobile experience, our team focused on adaptability, clarity, and smart functionality.

  Every interface element was crafted to respond intuitively to user needs, from AI-driven insights to real-time monitoring and seamless control of the sustainable home garden.

Branding

Established a cohesive, reliable brand

• To build a memorable and reliable brand, the team created a clear and cohesive brand system. Every design element was carefully defined and organized in a detailed brand guide.

  This ensures the product delivers a consistent visual and verbal experience across all platforms, including the app, website, and promotional materials. The outcome is a modern, professional identity that users instantly recognize and trust.

Social Media

Created a unified and trustworthy brand

• This block outlines the social media plan to promote Aqua and Gardenize, focusing on making home composting and smart gardening easy for families. Through engaging content and community interaction, the strategy aims to raise awareness, boost app use, and encourage eco-friendly habits. Consistent messaging ensures the brand’s values of sustainability and simplicity reach and connect with the audience effectively.

Result

Meaningful results with smart design

• We analyzed existing composting apps and developed a truly unique solution. Through thorough research and collaboration, we created an app that simplifies the composting process while fostering a deeper connection to nature and sustainable living. Completed over 7 sprints, this project delivered an innovative and user-friendly product.

Key Results

• Improved Plant Care Engagement

  Aqua’s smart notifications increased user responsiveness, helping them act promptly on plant care tasks and maintain healthier gardens with ease.

• Effective Reduction of Food Waste

  By improving garden management through actionable insights, Aqua empowered users to minimize food waste, supporting sustainability and eco-friendly living.