Nova.house - Real Estate App UX UI Design

Logo Design

Brand Mark

• The Nova.house logo blends abstract architectural shapes to represent seamless home discovery. Its clean, modern form is designed to stay recognizable across all platforms, reflecting the app’s mission to simplify property searches.

Strategic Plan

Driving progress with effective strategies

• Our team is focused on innovation, creating AI-powered solutions that simplify editing and enhance creativity.

User Discussions & Insights

User questions driving insights for better editing

• Through extensive user discussions, the Nova.house - Real Estate App ui / ux team identified key areas for improving the app’s navigation, search capabilities, and overall clarity. These insights guided design and feature enhancements to ensure an intuitive, user-centered experience.

Key questions from the interview

• 54% – Confusing navigation paths

  What improvements to the mobile application could significantly improve the user experience for you?

• 64% – Refine search options

  What additional features would enhance your experience and make the application more useful for you?

• 72% – Enhance visual hierarchy

  What changes would make the app more intuitive, improving usability and enhancing your overall experience?

Problem and Solution

Turning Frustrations into Features

• In early testing phases, the Nova.house team uncovered critical barriers impacting user efficiency: limited analytics and cumbersome search capabilities complicated property discovery and decision-making. Users struggled with confusing navigation and outdated information, undermining trust in the platform.

• Problem

  How can we simplify property search and empower users to make informed decisions quickly and confidently?

• Solution

  We implemented advanced analytics for better decision-making, optimized filters for effortless property discovery, streamlined navigation with a clear, intuitive interface, and introduced real-time updates to enhance reliability and build user trust.

Mobile app

Designing impactful app screens

• Nova.house - Real Estate App project provides real-time analytics on occupancy, revenue, and rental trends in a clear, easy-to-use interface. Fast property search and detailed home analytics help users make confident, data-driven decisions on the go. Visual comparisons of similar properties display key info like price and location for quick evaluation, turning complex data into actionable insights.

Key Feautures

• Efficient Property Search

  Quickly discover property listings with a user-friendly search that saves time and effort. Listings show key details like pricing and location for fast, confident decisions.

• Actionable Analytics

  Gain insights into property performance with clear dashboards showing occupancy rates, financials, and trends. Visual indicators simplify complex data for better decisions.

• Detailed Comparisons

  Compare similar properties side by side with data on size, occupancy, and leasing rates. Make informed choices with all relevant details in one view.

System usability score

Measuring and optimizing user satisfaction

• To evaluate how well the product meets user expectations, the team conducted structured usability testing across three user groups. The process focused on how easy, intuitive, and recommendable the mobile editing experience felt in real scenarios.

Key questions from the interview

• Group A - 53%

  How would you rate using the property search system?

• Group B - 67%

  How good is the search for finding the right property quickly?

• Group C - 56%

  How satisfied are you with the system’s speed and ease of use?

Usability Assessment Summary

• The overall SUS (System Usability Scale) score reached 82, placing Nova.house in the “Excellent” category. This reflects strong user approval and confirms that the app simplifies the home search journey with an intuitive, efficient experience.

Landing page

Landing page highlights

• Explore the thoughtfully crafted landing page that elevates user experience and reinforces Nova.house’s modern brand identity.

  The layout is structured to communicate key information clearly while aligning with the platform’s intuitive, user-friendly feel. Smooth transitions, accessible FAQs, and focused messaging ensure users stay engaged and quickly find what they need, creating a seamless journey from first impression to conversion.

Typography and color

Visual Language

• The team crafted a flexible design system centered around the Urbanist typeface, chosen for its modern and highly readable forms. Using variations like Light, Regular, and Medium, the typography ensures clarity across headings, subheadings, and body text, creating a consistent hierarchy.
  
  Nova.house - Real Estate App example color palette introduces approachable yet professional tones, including vibrant shades of blue, yellow, orange, and green, balanced by a strong neutral black. Each color is paired with distinct icons, enhancing the visual language and helping users quickly associate actions and information.

Branding

Amplifying brand presence

• The marketing visuals for Nova.house extend the brand across billboards and posters, showcasing its bold identity and inviting users to explore property opportunities.

Result

Delivering measurable impact

• The new design significantly improved user experience, making property searches smoother and boosting successful transactions.

Next steps

Advancing the Project

• With the dashboard, mobile app, and landing page complete, the team is shifting focus to cross-platform expansion. This next phase ensures Nova.house remains accessible everywhere, empowering users to find their perfect property seamlessly.