QuickBooks ERP - Finance Service Management & UX UI Design

Work process

Highlights of our work in figures

• QuickBooks ERP - Finance Service Management project involved numerous processes of development of the visual style, brand identity, user experience and appealing shell.

• 5 sprints - worked on a project. The total time invested in the project, covering all phases from initial research and design to testing and final refinements.

• 5 sprints - worked on a project

  the total time invested in the project, covering all phases from initial research and design to testing and final refinements.

Landing page

Landing page design in focus

• The landing page for QuickBooks Online is designed to clearly communicate the app’s core benefits, highlighting its easy-to-use features for cash flow management, invoicing, and expense tracking. It provides a clean, intuitive interface that guides users to quickly understand how the software can simplify their business finances and improve decision-making.

Identity

Brand reimagining

• Our goal was to develop a brand identity that embodies modern design trends while creating a strong connection with users. By carefully selecting a contemporary color palette and typography, we established a unified and dynamic visual style.
  
  The outcome is a clear and engaging brand language that builds trust and confidence in the product. Every design element supports accessibility and ease of use, delivering a consistent and memorable experience across all platforms.

Mobile app

Mobile design

• QuickBooks ERP - Finance Service Management ui / ux prioritized the specific requirements of QuickBooks ERP users, creating a user-friendly mobile interface with straightforward navigation and a clean structure that makes managing invoices, payroll, and cash flow effortless.
  
  The QuickBooks ERP mobile app delivers key financial management tools right to users’ devices. Its smooth integration and real-time updates enable small business teams to efficiently oversee their finances.

Key Features

• Real-Time Net Profit Insights

  Monitor your business profitability with up-to-date net profit metrics, helping you make informed financial decisions quickly.

• Dynamic Cash Flow Tracking

  Visualize cash inflows and outflows clearly to maintain healthy liquidity and plan future expenditures with confidence.

• Seamless Integration

  Connect effortlessly with banking, payroll, and invoicing systems to ensure accurate and timely financial data synchronization.

Typography and colors

Defining the look through font and color palette

• Lufga Sans Font is a font family with unique characters for a touch of distinction. Simple yet sophisticated, this typeface design gives a clean and modern appearance while carrying some almost retro tones.
  
  QuickBooks ERP - Finance Service Management example shows a palette that combines deep black with vibrant green accents to create a modern and professional look for the app. Black provides a strong, clean background that enhances readability and focus, while green highlights key actions and financial data, symbolizing growth, stability, and success. This contrast ensures clarity and guides users intuitively through the interface.

Strategy

Design approach

• Our task was to create a modern design. Using stylish design trends, we have carefully chosen a color palette and typography that embody a modern aesthetic.
  
  The design strategy focused on ease of use, efficiency, and user engagement, ensuring every element supports intuitive navigation and a cohesive brand experience across all platforms.

Branding

Show, don’t tell

• Branding creates a strong and memorable connection with our audience through branded merchandise like business cards and T-shirts. Our goal was to design items that reflect contemporary trends while staying true to the brand’s identity.
  
  By carefully selecting colors, typography, and materials, we crafted merch that feels modern yet simple with the overall visual language. These branded products help brand recognition, build trust, and provide a consistent, engaging experience wherever the brand is represented.

Result

From research to final outcome

• We have evolved from an analysis of competitors to attaining the tangible final result you currently observe.
  
  The project now has a distinctive and appealing brand image that effectively aligns with its goals and requirements. Additionally, an intuitive user interface has been developed.

  The branding and visual concept have been created to ensure both recognition and appeal among the target audience.