TradingView - Platform for Trading & UI UX Design

Strategic Plan

Design decisions from the inside

• Our team is focused on innovation, building intelligent trading tools that simplify analysis and support better decision-making.

User Research

Researching for user insights

• During the user research phase, the team uncovered critical pain points traders experience while navigating the platform. By combining qualitative interviews with quantitative data, we gained a clearer picture of what users truly need to trade with confidence and speed.

Key Findings

• 84% of users

  Said they struggle to manage multiple charts efficiently during active trading sessions. This indicates a need for better multi-chart synchronization and streamlined layout options.

• 49% of respondents

  Reported difficulty identifying trends quickly on complex charts. Improving visual clarity and integrating AI-powered insights could significantly reduce decision-making time.

• 64% of users

  Want more collaborative features, especially for sharing insights. They rely on screenshots and external chats to discuss charts with peers. This disconnect reduces the platform’s potential as a social trading hub. Real-time commenting and co-analysis could unlock deeper engagement.

User Profile

In-depth trader profile analysis

• Within TradingView - Platform for Trading project, we conducted a detailed profile research on key personas actively engaging with the platform. One such profile is Elena Moroz, an independent day trader who relies on quick insights and precision tools to make fast-paced trading decisions.

  By observing Elena’s platform behavior and collecting qualitative feedback, we uncovered both the platform’s strengths and its core usability challenges.

User Discussions & Insights

From Feedback to Features

• Collecting direct input from traders enabled us to align design decisions with real trading needs. Through structured interviews and platform usage analysis, we uncovered which updates drove the biggest improvements and how seamlessly users adjusted to the new experience.

Key Findings

• 77% - Improved Chart Control

  Users said streamlined layouts made it easier to manage multiple indicators and charts without overwhelming the screen.

• 68% - Smarter Alert Setup

  Most respondents appreciated the simplified alert system, helping them respond faster to key market movements.

• 6h 05min - Quick Adaptation

  Traders became familiar with the updated tools in just over six hours, confirming strong usability across experience levels.

Problem and solution

Solving complexity with clarity

• Traders often face obstacles in TradingView - Platform for Trading example with cluttered interfaces that slow down analysis and decision-making. These issues include limited customization, inefficient alert systems, and overly complex chart management tools.

Solutions

• To address the challenges traders face with overloaded dashboards, the design team focused on solving key pain points through a more streamlined, intelligent interface. By simplifying chart control and optimizing alert workflows, the goal was to support faster, more confident trading decisions:To address the challenges traders face with overloaded dashboards, the design team focused on solving key pain points through a more streamlined, intelligent interface. By simplifying chart control and optimizing alert workflows, the goal was to support faster, more confident trading decisions:

• 01 - Performance Boost

  Enhanced load speeds and chart responsiveness, particularly for complex strategies with multiple indicators and overlays.

• 02 - Collaboration

  Enabled real-time chart sharing and commenting to support peer collaboration and improve decision-making through shared insights.

System Usability Score

Boosting usability through testing

• During the user research phase, the team conducted a systematic evaluation of a redesigned interface tailored for traders. The goal was to measure how well the platform supports market analysis, chart management, alert setup, and overall trading efficiency.

Typography and color

Typography and color definition

• As part of the design process for TradingView - Platform for Trading ui / ux, the team developed a consistent and scalable visual identity to support the platform’s growth and visual clarity across devices.

  The typography and color system reflect TradingView’s balance of precision and accessibility, reinforcing trust while supporting data-heavy environments with a clean, modern aesthetic.

Landing page

Design that drives engagement

• When developing the landing page for the new platform experience, the team aimed not only to showcase key features but also to create an interface that captures trader interest and builds trust.

  The goal of the landing page is to deliver clear, focused information about the platform’s tools, performance advantages and user benefits.

Mobile app

Bringing clarity to mobile trading

• During the design process, the team focused on adapting the platform’s core functionality into a mobile-first experience. This was done without sacrificing clarity, performance, or usability.

  Clear navigation, touch-friendly layouts, and lightweight interactions enable quick decisions from anywhere. As a result, the mobile platform became more flexible and better aligned with the fast pace of modern trading.

Key Features

• Mobile Market Monitoring

  The team created an easier way to track live charts, market data, and how well assets are doing. Traders can quickly check price movements, trends, and their positions even when they're out. This makes them more aware and able to react faster.

• Smart Alerts & Notifications

  The app allows users to set and manage custom alerts with ease. Real-time push notifications ensure traders never miss critical price points, news events, or technical triggers.

• Watchlist & Asset Management

  Users can create and adjust watchlists directly from their mobile devices. Assets are displayed with their price, change, and key statistics. This allows for quick scanning and portfolio adjustments without needing the desktop version.

Result

Impact metrics that matter

• Following the platform’s launch, the team focused on analyzing key outcomes. Research showed that the updated interface and enhanced access to real-time tools had a strong impact on the user experience.

Key Efficiency Gains

• Access to real-time data improved
by 34%

  Enabling traders to react faster to price swings and news.

• Trader efficiency increased
by 26%

  Driven by fewer setup errors and clearer trade workflows.

Next steps

Designing the future of trading

• With core features now stable and widely adopted, the team is moving toward improving global accessibility. Localization and support for regional markets are top priorities. This next phase aims to make TradingView more intuitive and inclusive for users worldwide.