Stratus CRM - SaaS & UX UI Design

Strategic Plan

Driving progress with strategic insights

Logo

Brand Symbol

• The Stratus CRM logo uses a clean, circular design with segmented arcs to show clarity and precision. Its simple build and balanced look suggest connectivity, data flow, and intelligent systems, which are key to CRM functionality. The space between the segments cleverly forms a "C," reinforcing the brand. The calming blue and gray colors communicate professionalism, trust, and modernity.

Problem and solution

Clear solutions for complicated data

• Users of Stratus CRM often struggle with complex data layouts and confusing navigation, making it difficult to quickly find and interpret important information. This complexity slows decision-making and leads to inefficiencies in managing customer relationships.

Solutions

• To address these challenges, the design team focused on improving data accessibility and clarity with a user-centered approach. By reorganizing the data and simplifying its presentation, they aimed to make Stratus CRM faster and easier to use:

• 01 - Reorganization

  Reorganized the data layout to improve readability and ensure critical information is easy to follow for users at every level.

• 02 - Simplification

  Simplified data presentation with minimalist charts that highlight essential information, allowing users to quickly understand insights and take action.

Mobile app

Designing for intuitive customer journeys

• The team adapted Stratus CRM - SaaS project key features for mobile, ensuring clarity and ease of use. Interactive cards and clear navigation let users manage tasks, workflows, and customer journeys efficiently on the go, supporting productivity anytime, anywhere.

Main Capabilities

• Customizable Workflows

  Tailor workflows to match your business processes effortlessly, ensuring streamlined operations and enhanced productivity.

• Journey Mapping

  Visualize the customer journey through intuitive maps and charts, identifying pain points and opportunities for improvement.

• Scheduled Assignments

  Automate task assignments and reminders for your team. Schedule recurring tasks and deadlines to ensure consistent follow-up and productivity.

Typography & Colors

Crisp fonts and a vibrant palette

• The design team chose the Lugfa typeface. This ensures excellent readability and gives the platform a professional, contemporary feel. This typeface supports a clear visual hierarchy between headers and body text, improving communication and usability.

  The color palette combines a deep navy with bright accent colors: blue, red, yellow, and white. This creates a dynamic and engaging interface. These colors bring energy and clarity to the user experience, supporting quick understanding and a cohesive brand identity across different touchpoints.

Landing page

Driving engagement through design

• In Stratus CRM - SaaS example, the landing page clearly presents the platform’s value through concise messaging, modern visuals, and a clean layout that guides users from key pain points to feature highlights.

  Strategic calls to action and organized content ensure visitors quickly understand how Stratus CRM streamlines workflows, creating a polished, conversion-focused experience.

Branding

Modern, cohesive brand identity

• We crafted a branding system that blends corporate professionalism with a sleek, contemporary aesthetic. Consistent use of color, typography, and minimal design across signage, business cards, and brand guidelines ensures Stratus CRM - SaaS ui / ux appears polished and recognizable on every platform.

  This unified approach builds credibility and reinforces the brand’s sophisticated yet approachable character, creating a lasting impression that supports trust and growth.

Social Network

Bright social presence

• We crafted a clean and engaging social media campaign to highlight Stratus CRM’s value across channels. Each post is visually consistent, showcasing product features, customer benefits, and brand messaging in a modern, accessible way.

  This strategy builds awareness, boosts engagement, and reinforces the brand’s credibility—positioning Stratus CRM as a smart, forward-thinking solution in the CRM space.

Result

Driving adoption through usability

• After the redesign, usability tests showed the platform became significantly easier to navigate. Simplified processes and a more intuitive interface helped users adapt faster, reducing the learning curve.

Key Outcomes

• Productivity rose by 64%

  As users navigated tasks faster with the intuitive new design.

• Completed in 7 sprints

  Ensuring an efficient, focused development process that delivered results quickly.

Next steps

Mapping the path forward

• Our next priority is restructuring and redesigning platform content to enhance clarity and streamline navigation. By simplifying how information is organized, we aim to make the platform more intuitive and efficient for users. This step will build on recent improvements and support smoother user adoption as we continue to advance the platform’s capabilities.