RideMate - Ride Assistant & UX UI Design

Logo and Typography

Meaning behind the symbol

• The RideMate logo features dynamic arrow shapes that symbolize movement and forward momentum, perfectly reflecting the spirit of riding and innovation behind the FF1 AR Smart Helmet.
  
  For typography, we chose Helvetica Neue for its clean, modern readability and Gilroy for its warmth and friendly character. Together, these fonts create a balanced visual identity that is both professional and approachable, enhancing user experience throughout the app.

Color palette

A thoughtful approach to Visual Design

• To complement the nature of the FF1 AR Smart Helmet, we came up with a modern RideMate - Ride Assistant ux / ui, and color scheme was major part of it. Neutral shades of gray and black create a minimalistic look that improves readability and showcases tech advancements. A muted orange adds warmth, while the vibrant yellow serves as an accent color, drawing attention to key actions, which increases usability and efficiency.

Functionality

Hub for FF1 smart riding

• This innovative app complements the FF1 AR smart helmet, prioritizing rider safety and convenience while creating a sense of community.
  
  Connect with the FF1 rider community through the app, share riding experiences, and access support resources and FAQs for any helmet-related queries or concerns.

Functionality

Key Features

• AR Navigation

  The mobile app syncs with the helmet's AR system, providing turn-by-turn navigation right in the rider's line of sight. Whether on a scenic tour or navigating through city traffic, riders receive real-time directions without taking their eyes off the road.

• Customization Options

  The result of RideMate - Ride Assistant project is that users can personalize their helmet settings through the app. Adjust AR display preferences, audio settings, and other features to suit individual preferences and riding conditions.

Website

Product showcase

• We have additionally created a dedicated product website, providing you with an opportunity to familiarize yourself with the full range of features and easily download the application.

Functionality

Key points RideMate

• Built to enhance every journey, the app transforms your helmet into a smart companion, enabling voice commands, ride stats tracking, and effortless access to essential features without distractions.

• AR Navigation

  The design direction sets the foundation for an approachable, natural and new classic brand tapping into a simple and functional aesthetic that caters to the lifestyle of young global citizens.

• Stay Connected on the Road

  FF1's Communication Hub keeps you in touch with fellow riders, offers real-time updates, and ensures seamless access to safety alerts, navigation, and hands-free calls while you focus on the ride.

Branding

Immersive brand creation

• We are creating the product's branding through market research, defining a unique strategy, designing the logo and product aesthetics.

We embarked on a comprehensive branding journey by conducting thorough market research. All with the primary objective of effectively engaging our target demographic.

About Work Done

Result

• We have evolved from an analysis of competitors to attaining the tangible final result you currently observe in 4 sprints.
  
  RideMate - Ride Assistant example shows a compelling brand image that perfectly aligns with its goals and requirements. Moreover, the team has put in exceptional effort, resulting in a highly intuitive user interface. The final product was a remarkable success.