VanMoof - Mobile App & UX UI Design

We designed a logo for the VanMoof - Mobile App project that cleverly merges the initials V and M into a single, recognizable symbol. This minimalist mark reflects the brand’s innovative spirit while maintaining a sense of clarity and motion.

With its geometric balance and clean lines, the logo seamlessly complements the app’s modern interface. It is built to revolutionize the way users interact with their bikes through smart, intuitive features.

To complement VanMoof - Mobile App ui / ux, we chose Lufga that perfectly balances clarity and character. With its clean lines, rounded curves, and excellent legibility across sizes, Lufga reinforces the app’s forward-thinking aesthetic while ensuring a comfortable reading experience on the go.

Its contemporary tone aligns with VanMoof’s vision of smart mobility, making every word feel as precise and dynamic as the ride itself.

To strengthen VanMoof’s brand presence beyond the app, we developed a cohesive Instagram style that combines real-life photography with bright, minimalist illustrations.

This visual contrast creates a distinctive, recognizable feed that captures the spirit of modern urban cycling. By blending vibrant accents with sleek imagery, we ensured that each post not only tells a story but also reinforces VanMoof - Mobile App example and design-driven identity.

The user can craft a distinctive riding experience on his VanMoof bike through our app, gaining full control over every setting. They can customize speed levels, track rides in real time, locate their bike via GPS, and even unlock it with a simple tap.

Every detail of your bicycle customized to your preferences, creating a ride that feels uniquely yours.

Our team designed a clear and intuitive way for users to monitor their VanMoof - Mobile App bike’s battery life directly in the app. With real-time updates and visual indicators, riders can plan their trips confidently, knowing exactly how much power remains. Whether commuting across the city or heading out for a long weekend ride, the battery status is always just a glance away ensuring a smooth and uninterrupted journey.

Our team developed a cohesive visual style not only for the app but also for VanMoof’s external advertising and branded merchandise for employees. The design language we created combines bold typography, vibrant colors, and minimalist graphics that reflect the brand’s innovative spirit and urban energy.

This unified aesthetic strengthens brand recognition across billboards, transit ads, and swag ensuring every touchpoint resonates with VanMoof’s identity and inspires pride among the team.

The app provides users with detailed insights into their cycling habits, including speed patterns, distance traveled, and calories burned. By analyzing this data, riders receive personalized tips to improve their performance and safety, making every ride smarter and more enjoyable.

We have moved from analyzing competitors to the final result, which you are witnessing today in 5 sprints.

The project embodies an original and captivating brand concept that perfectly aligns with its goals and needs. Thanks to significant efforts invested by the team, an incredibly user-friendly interface was developed. The end result has proven to be a remarkable achievement.