Xalio - SaaS A/B Testing Platform & UX UI Design

We need to simplify metrics after A/B testing, as users struggle to process overwhelming information effectively.

Xalio - SaaS A/B Testing Platform & UX UI Design

About project

Xalio provides intuitive A/B testing solutions, enabling data-driven decisions that optimize user experiences and drive business growth.

  • Client

    Xalio


  • Category

    Dashboard


  • Discovery

    UX/UI Design


  • Date

    2024


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Strategic Plan

Users struggled with interface complexity. We focus on simplifying navigation paths to improve overall usability.

User feedback emphasized overwhelming metrics. We simplified data visualization for improved clarity.

Our strategy is focused on simplifying processes and increasing user satisfaction.

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Analysis Stage

Users struggled with interface complexity. We focus on simplifying navigation paths to improve overall usability.

User feedback emphasized overwhelming metrics. We simplified data visualization for improved clarity.

Our strategy is focused on simplifying processes and increasing user satisfaction.

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User Profile

This program offers intuitive navigation, making it effortless to analyze impressionssomething competitors lack entirely.

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User Discussions & Insights

This program offers intuitive navigation, making it effortless to analyze impressionssomething competitors lack entirely.

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Problem and solution

The app’s setup was too complicated, making it hard for users to run and analyze tests.

We streamlined the experiment setup interface, simplifying the steps for users to configure tests easily.

We reduced the information provided after A/B testing and improved access to key features.

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Problem and solution

The app’s setup was too complicated, making it hard for users to run and analyze tests.

We streamlined the experiment setup interface, simplifying the steps for users to configure tests easily.

We reduced the information provided after A/B testing and improved access to key features.

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System Usability Score

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Landing page

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Mobile app

Tab bar simplifies navigation with quick, intuitive access to essential features.

A/B testing empowers users to optimize experiences directly within the app.

Infographics deliver clear insights, enhancing user understanding and decision-making in-app.

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Typography and color

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Result

Your team simplified A/B experiments, enhancing user efficiency with intuitive tools and smoother navigation.

The project resulted in improved user experience, simplified A/B testing setup, and significantly enhanced process efficiency across teams.

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Result

Great progress! Now, let’s focus on cross-platform integration to ensure seamless user experience across devices.

Xalio - SaaS A/B Testing Platform & UX UI Design - 1

Shall we chat?

[email protected]

Let’s

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talk

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