Xalio - SaaS A/B Testing Platform & UX UI Design

“

We need to simplify metrics after A/B testing, as users struggle to process overwhelming information effectively.

Portrait of Evan Kessler, CEO of Xalio

Evan Kessler

CEO - Xalio

Main dashboard of Xalio A/B testing platform with improved UX design

About project

Xalio provides intuitive A/B testing solutions, enabling data-driven decisions that optimize user experiences and drive business growth.

  • Client

    Xalio

  • Category

    Dashboard

  • Discovery

    UX/UI Design

  • Date

    2024

User-friendly A/B test creation interfaceTest result comparison with visual data representationPerformance metrics dashboard for A/B test resultsReal-time analytics and experiment monitoring panelCustomization options for A/B testing parametersIntuitive UI design for easy test setupUser segmentation and audience targeting featureHeatmap visualization for tracking user interactionsSide-by-side experiment results comparisonMobile version of Xalio’s A/B testing platformUser feedback and survey response integrationDark mode UI for Xalio A/B testing platformLive test performance tracking panelExperiment summary report with key insightsGraphical representation of A/B test conversion ratesAI-powered recommendations for test optimizationsUser collaboration and shared project dashboardAutomated insights for A/B test results

Result

Delivering impactful, measurable final outcomes

“

Your team simplified A/B experiments, enhancing user efficiency with intuitive tools and smoother navigation.

Portrait of Evan Kessler, CEO of Xalio

Evan Kessler

CEO - Xalio

Before and after UX improvements in A/B testing workflow

Next steps

Planning future improvements for continued growth

“

Great progress! Now, let’s focus on cross-platform integration to ensure seamless user experience across devices.

Portrait of Evan Kessler, CEO of Xalio

Evan Kessler

CEO - Xalio

Concept design for cross-platform A/B testing experience

Next work

If you liked the previous work,
you will definitely like this one

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