Geovea AI Assistant - SaaS & UI UX Design
We faced the challenge of integrating Al into our product and an overloaded interface full of features.
About
Geovea Al Assistant is a smart travel app that helps you plan your trips easily. It gives you personalized tips, is available 24/7 for support, provides real-time updates, and shares local information to make your travel better.
Project
Geovea
Category
Travel App
Location
LA, California
Year
2024
Logo & Icons
We created a bold airplane icon circling the planet to capture the idea of seamless, global travel - perfect for Geoved’s mission.
Strategy
Main goal was to find a solution for implementing artificial intelligence in a new product interface.
We focused on user research to identify pain points, enabling us to design targeted Al solutions.
Our strategy involved adding onboarding to teach users how to interact with the AI.
The client’s request was to create a simple and smart travel assistant, so we infused this vision into the entire design, starting with the visuals.
User Research
After interviewing 10 respondents, we gained deep insights into user needs, which provided us with a clear direction for the project.
Persona
Defining the persona helped us focus on the key navigation issues and solve the right problems.
Mobile App
Defining the persona helped us focus on the key navigation issues and solve the right problems.
Typography & Colors
We handpicked stunning, high-quality images that fit our design aesthetic, creating a fresh and modern vibe for the project.
Landing Page
SUS Survey
We decided to conduct the System Usability Scale (SUS) to ensure that the implemented artificial intelligence integrates well into the new design.
Visual Identity
Visual Media
We focuse on vibrant visuals and clear messaging to engage users and build a strong community.
Results
Our team crafted a seamless interface with AI-powered assistance, making it effortless for users to navigate and plan their trips.
We’re impressed with the team’s creativity; the implementation of Al and the new design attracted a significant number of new customers.
Next Iteration
The client expressed satisfaction with the speed and quality of our work, noting how efficiently the project was executed.
We’re thrilled to dive into the next phase, working on adaptive features to make our app shine on all devices.
Shall we chat?
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