Xalio - SaaS A/B Testing Platform & UX UI Design

“

We need to simplify metrics after A/B testing, as users struggle to process overwhelming information effectively.

Evan Kassler, CEO - Xalio

Evan Kassler

CEO - Xalio

Xalio - SaaS A/B Testing Platform & UX UI Design

About the project

    • Client

      Xalio

    • DiscoveryDiscovery

      UX/UI Design

    • Category

      Dashboard

    • Date

      2024

    • Business Development Dashboard | UX & UI Design

      Business Development Dashboard | UX & UI Design

    Logo

    Identity graphic

    • The Xalio logo, representing data-driven design for the A/B testing platform.

      Mobile App Design | UX & UI Design

    Strategic Plan

    Guiding growth with strategies

    • “

      Users struggled with interface complexity. We focus on simplifying navigation paths to improve overall usability.

      Mari S., CX Designer

      Mari S.

      CX Designer

    • “

      User feedback emphasized overwhelming metrics. We simplified data visualization for improve clarity.

      Vitalii B., UX Architect

      Vitalii B.

      UX Architect

    • “

      Our strategy is focused on simplifying processes and increasing user satisfaction.

      Victoria P., Lead Designer

      Victoria P.

      Lead Designer

    • Screenshot of a data meter or dashboard display from the Xalio SaaS platform interface.

      UX Architecture Studio | UX & UI Design

    • Screenshot displaying the UX/UI design of the Xalio SaaS A/B testing platform.

      Dashboard Architecture | UX & UI Design

    Analysis Stage

    Discovery Phase

    Research Outcomes

    • UI screenshot from the xalio A/B testing SaaS platform displaying test metrics.

      Analytics Review UX | UX & UI Design

    • Screenshot of the Xalio SaaS A/B testing platform interface, featuring data and a meter element.

      IOS App Design | UX & UI Design

    User Profile

    User Profile for Guide Development

    • “

      This program offers intuitive navigation, making it effortless to analyze impressions - something competitors lack entirely.

      Sophia Brennett, Digital Markting

      Sophia Brennett

      Digital Markting

    Key Findings

    • Screenshot of the Xalio SaaS platform interface, displaying metrics and design elements for A/B testing.

      UX Design Services | UX & UI Design

    User Discussions & Insights

    Improving User Usability with Data

    User-driven insights for outcomes

    • Diagram or plot from Xalio SaaS A/B testing platform depicting parallel data or test results.

      User Experience Service | UX & UI Design

    • “

      For Xalio, we focused on clear visuals and a simple layout to help users quickly understand data and make confident decisions.

      Mari S., CX Designer

      Mari S.

      CX Designer

    • Xalio SaaS platform mobile app interface on an iPhone, displaying A/B test results.

      Mobile App Development | UX & UI Design

    Problem and solution

    Solving Key User Pain Points

    • “

      The apps’s setup was too complicated, making it hard for users to run and analyze tests.

      Victoria P., Lead Designer

      Victoria P.

      Lead Designer

    Solutions

    • Screenshot of the Xalio SaaS A/B testing platform interface showing UX/UI data and metrics.

      Review UX | UX & UI Design

    • Digital graphics and metrics on a screen, related to tech platform UX/UI.

      Product Service Development | UX & UI Design

    System Usability Score

    Scoring boosts user usability

    Key questions from the interview

    User Experience Score

    • Screenshot of the Xalio A/B testing platform interface showing data metrics and graphs.

      SaaS Development | UX & UI Design

    • Screenshot of a mobile app UI design on a phone, relevant to A/B testing.

      Mobile UX Design | UX & UI Design

    Landing page

    Clear and Engaging Design

    • Screenshot of the Xalio SaaS A/B testing web platform interface.

      UX Web Design | UX & UI Design

    • Screenshot of the Xalio SaaS A/B testing platform UI displaying performance metrics.

      Web UI Design | UX & UI Design

    Mobile app

    Mobile Design for Efficient Use

    Key Features

    • Multiple iPhones displaying interfaces from the mobile app or A/B testing platform.

      UI Mobile Design | UX & UI Design

    • Silver electronic watch display showing data, relevant to IoT, mobile apps, and UX/UI.

      New Product Development Services | UX & UI Design

    Typography and color

    Building identity through style

    • Screenshot of the Xalio A/B testing platform dashboard UI displaying metrics.

      Product Development Consulting Services | UX & UI Design

    Branding

    Built a strong, consistent brand

    • Four people using technology, representing UX/UI design for the xalio SaaS platform and connected devices.

      Product Development Service | UX & UI Design

    Result

    Evaluating Success

    Key Efficiency Gains

    • “

      Your team simplified A/B experiments, enhancing user efficiency with intuitive tools and smoother navigation.

      Evan Kassler, CEO - Xalio

      Evan Kassler

      CEO - Xalio

    • Financial Software Solutions | UX & UI Design

      Financial Software Solutions | UX & UI Design

    • Documentation showing metering data on paper, with office supplies, for SaaS or A/B testing analysis.

      Minimum Viable Product Development | UX & UI Design

    Next steps

    Driving progress with innovation

    • “

      Great progress! Now let’s focus on cross-platform integration to ensure seamless user experience across devices.

      Evan Kassler, CEO - Xalio

      Evan Kassler

      CEO - Xalio

    • Cross Platform Mobile Development | UX & UI Design

      Cross Platform Mobile Development | UX & UI Design

    Next work

    If you liked the previous work,
    you will definitely like this one

      Shall we chat?

      [email protected]

      Let’s

      Image

      talk

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