Xalio - SaaS A/B Testing Platform & UX UI Design

We need to simplify metrics after A/B testing, as users struggle to process overwhelming information effectively.

Evan Kassler, CEO - Xalio

Evan Kassler

CEO - Xalio

Xalio - SaaS A/B Testing Platform & UX UI Design

About the project

    • Client

      Xalio


    • DiscoveryDiscovery

      UX/UI Design


    • Category

      Dashboard


    • Date

      2024


    • Business Development Dashboard | UX & UI Design

      Business Development Dashboard | UX & UI Design

    Logo

    Identity graphic

    • The Xalio logo, representing data-driven design for the A/B testing platform.

      Mobile App Design | UX & UI Design

    Strategic Plan

    Guiding growth with strategies

      • Users struggled with interface complexity. We focus on simplifying navigation paths to improve overall usability.

        Mari S., CX Designer

        Mari S.

        CX Designer

      • User feedback emphasized overwhelming metrics. We simplified data visualization for improve clarity.

        Vitalii B., UX Architect

        Vitalii B.

        UX Architect

      • Our strategy is focused on simplifying processes and increasing user satisfaction.

        Victoria P., Lead Designer

        Victoria P.

        Lead Designer

      • Screenshot of a data meter or dashboard display from the Xalio SaaS platform interface.

        UX Architecture Studio | UX & UI Design

      • Screenshot displaying the UX/UI design of the Xalio SaaS A/B testing platform.

        Dashboard Architecture | UX & UI Design

      Analysis Stage

      Discovery Phase

      Research Outcomes

        • UI screenshot from the xalio A/B testing SaaS platform displaying test metrics.

          Analytics Review UX | UX & UI Design

        • Screenshot of the Xalio SaaS A/B testing platform interface, featuring data and a meter element.

          IOS App Design | UX & UI Design

        User Profile

        User Profile for Guide Development

        • This program offers intuitive navigation, making it effortless to analyze impressions - something competitors lack entirely.

          Sophia Brennett, Digital Markting

          Sophia Brennett

          Digital Markting

        Key Findings

          • Screenshot of the Xalio SaaS platform interface, displaying metrics and design elements for A/B testing.

            UX Design Services | UX & UI Design

          User Discussions & Insights

          Improving User Usability with Data

          User-driven insights for outcomes

            • Diagram or plot from Xalio SaaS A/B testing platform depicting parallel data or test results.

              User Experience Service | UX & UI Design

            • For Xalio, we focused on clear visuals and a simple layout to help users quickly understand data and make confident decisions.

              Mari S., CX Designer

              Mari S.

              CX Designer

            • Xalio SaaS platform mobile app interface on an iPhone, displaying A/B test results.

              Mobile App Development | UX & UI Design

            Problem and solution

            Solving Key User Pain Points

            • The apps’s setup was too complicated, making it hard for users to run and analyze tests.

              Victoria P., Lead Designer

              Victoria P.

              Lead Designer

            Solutions

            • Screenshot of the Xalio SaaS A/B testing platform interface showing UX/UI data and metrics.

              Review UX | UX & UI Design

            • Digital graphics and metrics on a screen, related to tech platform UX/UI.

              Product Service Development | UX & UI Design

            System Usability Score

            Scoring boosts user usability

            Key questions from the interview

              User Experience Score

              • Screenshot of the Xalio A/B testing platform interface showing data metrics and graphs.

                SaaS Development | UX & UI Design

              • Screenshot of a mobile app UI design on a phone, relevant to A/B testing.

                Mobile UX Design | UX & UI Design

              Landing page

              Clear and Engaging Design

              • Screenshot of the Xalio SaaS A/B testing web platform interface.

                UX Web Design | UX & UI Design

              • Screenshot of the Xalio SaaS A/B testing platform UI displaying performance metrics.

                Web UI Design | UX & UI Design

              Mobile app

              Mobile Design for Efficient Use

              Key Features

                • Multiple iPhones displaying interfaces from the mobile app or A/B testing platform.

                  UI Mobile Design | UX & UI Design

                • Silver electronic watch display showing data, relevant to IoT, mobile apps, and UX/UI.

                  New Product Development Services | UX & UI Design

                Typography and color

                Building identity through style

                • Screenshot of the Xalio A/B testing platform dashboard UI displaying metrics.

                  Product Development Consulting Services | UX & UI Design

                Branding

                Built a strong, consistent brand

                • Four people using technology, representing UX/UI design for the xalio SaaS platform and connected devices.

                  Product Development Service | UX & UI Design

                Result

                Evaluating Success

                Key Efficiency Gains

                  • Your team simplified A/B experiments, enhancing user efficiency with intuitive tools and smoother navigation.

                    Evan Kassler, CEO - Xalio

                    Evan Kassler

                    CEO - Xalio

                  • Financial Software Solutions | UX & UI Design

                    Financial Software Solutions | UX & UI Design

                  • Documentation showing metering data on paper, with office supplies, for SaaS or A/B testing analysis.

                    Minimum Viable Product Development | UX & UI Design

                  Next steps

                  Driving progress with innovation

                  • Great progress! Now let’s focus on cross-platform integration to ensure seamless user experience across devices.

                    Evan Kassler, CEO - Xalio

                    Evan Kassler

                    CEO - Xalio

                  • Cross Platform Mobile Development | UX & UI Design

                    Cross Platform Mobile Development | UX & UI Design

                  Next work

                  If you liked the previous work,
                  you will definitely like this one

                    Shall we chat?

                    [email protected]

                    Let’s

                    Image

                    talk

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