Landing

Page

Service

for

Moody

About Moody

• Meet Moody - a leading lens brand specializing in natural-looking and seamless everyday wear. Moody believes in creativity and expression and aims to be a support to those who strive to experiment.

• Main Goal

  Our goal was in helping Moody upscale their business to reach international audiences with the new and improved website.

• Industry

  Fashion

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• Company Type

  Small and Medim Business

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• Location

  Hong Kong

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Specific Goals

• Official Moody Global Store

  Moody contacted us to help with a ery important project - a redesign of an official global store. Unlike local, international markets operate on different trends, and we at RDL had to work it out into the Moody aesthetic.

Think about the audience

• Since Moody used to operate locally in China, their brand in full was directed at a Chinese audience. After introducing the idea of the global store, we were confident Moody required adjustments to the international audience.

Show differences

• We made Moody’s website design feel welcoming. We created intuitive and well-recognized UI/UX flows and layouts, introduced an idea of diverse-representing pictures, and made sure users could resonate with the product and its presentation.

Fantastic results

• After the launch, Moody reported striking conversion rates, incredible numbers of sales - all due to RDL’s redesign. Besides that, the redesign boosted the feeling of safety, brought innovation and a fashionable look to the Moody’s brand perception and promoted strong sense of inclusivity.

Successful collaboration

• On our side, we were extremely happy to work with Moody, a №1 lens brand in China, and now one of the most popular and successful lens brands worldwide. Our collaboration was filled with impactful insights and ideas, and we were truly impressed with the creativity of Moody’s team.