Astral AI - Marketing & UX UI Design

Written by

Tyler is the core of the design team - his expertise helps create the projects’ architecture.

Verified by

Alina makes sure to pay close attention to the customer aspect of our designs, understanding the interactions and their improvements.

Astral AI marketing agent platform — ai digital transformation from concept to fundable product design

Initial Request

Going 0 to 100

Astral AI reached out to us with nothing but a concept and a dream - to make the most out of what was available. We helped Astral raise funds that later turned out into a strong design with beautiful and useful features.

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We were onto something with the design that turned out at the end... but let’s talk in detail about the process.
Tyler B.
UX Architect

Astral AI 0-to-100 concept design overview — information architecture ux for AI social media agent platform

For each project, there are common steps of the way: the briefing, the Q&A, the research...but for the projects that require in-depth work, we provide our full capacity.

Briefing
A standard procedure of “getting to know” the project - literally, the initiation of the process.
Brainstorm
One of the more unique steps, usually performed on a project that has little body to it. We discover the audience, the competitors, and, by the end, the ways to beat the competitors and please the audience.
Wireframing
Whether low or high-fidelity, wireframes are an extremely important part of the design process. Wireframes are the foundation for the upcoming design, so they have to be reliable and reflect most of the features the final product will have.

Astral AI brainstorm and wireframing process - structured ux research methods for AI product with minimal brief

”
We were mesmerized by the idea behind Astral AI. The concept was such a novelty that made us really surprised.
Tyler B.
UX Architect
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Today, social media is filled with automation and AI assistance, so the concept of Astral AI is a natural consequence.
Victoria P.
Team Lead

Astral AI fun and novel AI marketing UI - competitive field challenges resolved through a thorough ux audit

Making the product fun
Though Astral seems to have an amazing idea behind it, marketing is a competitive field, so we had to get creative. Our work revolved around making the product feel novel yet simple - to reflect the nature of automation.
Working out user flows
It was important for us to work out user flows to avoid major complications from the users’ side. But before that, we had to work out IA.

IA is a backbone of a successful user flow. Before addressing the issues users may face while interacting with the product, there has to be proper organization of said product. It involves creating intuitive navigation and logical flows.

Astral AI information architecture design - ux information architecture creating intuitive navigation and logical flows

Upon completing wireframes and agreeing on the user flow, we developed three concepts and presented them to the client in the form of a presentation.

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Astral AI were satisfied with the concepts we presented, and they eventually chose the most fitting design for the idea.
Victoria P.
Team Lead
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By the end of the project, we became even closer with the team at Astral AI, so we were happy to see them shine.
Tyler B.
UX Architect

Astral AI three design concepts for client selection - concept quality validated through a ux audit checklist

Public Discourse
Astral AI immediately received public attention, topped charts in X, and now keep the whole marketing community in chills waiting for the product release.