Teooh - Virtual Rooms & Event Management UI UX Design

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As Chief Operational Officer, Mari coordinates inside processes of the company, enhancing its overall performance.

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Alina makes sure to pay close attention to the customer aspect of our designs, understanding the interactions and their improvements.

Teooh VR virtual event platform — digital transformation for immersive avatar-based meeting room design in 2019

Creating the Industry’s Dynamic

Back in 2019, hen VR and Ar were not as popular as today, Teooh took truly innovative steps into the industry by implementing a platform for VR/AR meeting rooms and events. Teooh’s main feature was to create a platform like Zoom, but in VR - capable of creating a legitimate event room with life-like environment generated just in seconds.

Instead of traditional video calls, each user was represented by an AI avatar that loosely mirrored their real appearance. By today’s standards the avatars might feel fairly unpolished—and even a bit uncanny—but in 2019 they were seen as a genuine technological breakthrough.
Users could enter virtual rooms to talk and interact, surrounded by an animated environment that was simple compared to what we can build now.

Teooh VR meeting room concept — information architecture ux for avatar-based virtual event and spatial interaction

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It’s important to consider the context: tools like ChatGPT didn’t exist yet, and rendering complex scenes could take hours or even a full day. At the time, delivering a product of this kind created a strong “wow” effect simply through execution.
Tyler B.
UX Architect

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The primary deliverable was a pitch deck. While the client supplied initial materials, we supported the development and refinement of key content, curated the visual assets, and defined a consistent design direction to ensure the final presentation was cohesive, polished, and investor-ready.
Tyler B.
UX Architect

Teooh AI avatar representation system — ai digital transformation for real appearance-mirroring virtual room presence

Novelty of the Product
The main challenge was that the product like this didn’t exist yet, so the pitch deck had to do the heavy lifting and capture investor attention. One memorable moment was when the founder asked to include a photo of the Pope in the presentation - an unexpected detail that made the story more distinctive and discussion-worthy.

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Because the concept was entirely new to the market, there were no existing references or materials we could reuse, so we built the narrative and visuals from scratch.
Victoria P.
Team Lead
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At the time, AI avatars were still rare - Facebook was one of the few companies experimenting with them - so the idea itself felt genuinely ahead of its time.
Victoria P.
Team Lead

Teooh VR/AR UX exploration — user flows and spatial interactions mapped through structured ux research methods

Our design process combined product discovery with hands-on VR/AR UX exploration: we mapped key user flows, translated complex spatial interactions into clear UI patterns, and iterated through wireframes and concepts to keep the experience intuitive despite the technical constraints of immersive platforms.

The biggest difficulty was designing for an environment where interactions must feel “native” in 3D space while still being simple, comfortable, and feasible to build, especially with limitations in performance, rendering, and the overall maturity of VR/AR tooling.

In parallel, we developed a pitch deck from the ground up, shaping the narrative, defining a cohesive visual direction, and creating convincing prototype screens to communicate value before a full product existed.

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The result was a polished, investor-ready story that helped secure funding and led to continued collaboration on the client’s next VR/AR initiatives.
Victoria P.
Team Lead

We learned that designing for a brand-new industry is uniquely challenging: when there are no established competitors, proven patterns, or reliable references, every decision, from core flows to interaction models and visual language, has to be validated from first principles.

The lack of inspiration can slow iteration, increase uncertainty, and make stakeholder alignment harder because there’s no familiar benchmark for what “good” looks like.

Even so, these constraints don’t prevent success. An experienced design team can still build a reliable product by grounding decisions in user research, simplifying complex concepts into clear workflows, and iterating quickly with prototypes and real feedback.