Discover our UX/UI design for an enterprise AI...
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Time for Exchange
Gaming is not just a fun time, but also a big industry with lots of opportunities for community building and exchange between different stans. This is a chance, which Naga Group took upon, for creating an inside market for gamers and enthusiasts.
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This is a challenging task for a company to complete, but it turned out a fun experience for us to develop.
Tyler B.
UX Architect
Naga Group cross-platform iGaming market concept — information architecture ux for token, skin, and item exchange
Gaming market
Or, better say - its absence. The Naga Group Company came up with the idea to create an inside market for gamers from all around the world and different gaming universes - for the idea of sharing and exchanging tokens of various games.
Collaboration
One of the main anchors of the market was supposed to be rooted in collaboration with game developers and app stores for games. Since there has been no market for cross-platform trading, the logistics behind creating a new market came with complications.
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The Naga Group Company had to accommodate for the variety of the partners inside the platform.
Dmitry K.
UX Architect
Feedback from The Naga Group's CTO 📣
Naga Group partner accommodation design — ux information architecture for multi-partner gaming exchange system
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That related to our work as well - we had to accommodate the design.
Alina L.
CX Designer
Development
From the standpoint of UX/UI Design, we had to create user flow and user interface that would make trades and exchanges easy. This includes not only exchange inside games, but cross-platform trade-offs. There had to be a possibility to trade skins for tokens, purchase game items with credit or money.
Naga Group cross-platform trade UI — user flows for tokens, skins, and game items developed through ux research
Creating Value
Developing the interface along with user experience for massive scales comes with its own traits.
UI/UX Features
Scale of the platform
UI/UX design for massive scale involves thought-out user flow, complacent interfaces that prioritize ease of use, variability and high adoption rate.
Market compatibility
The design we created had to be suitable for partners the Naga Group Company could have.
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As a result of our design, the product was put together and launched within short periods of time.
Victoria P.
Team Lead
Naga Group scale and market compatibility UI — massive iGaming exchange optimized through a comprehensive ux audit
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The product ended up being a successful realization of the idea. It combined ease of use and the complexity of the big market, which was the exact goal.
Dmitry K.
UX Architect
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