SailMatch - Yacht Personalized Searching Service Onboarding Mobile App & UX UI Design

Leo K.

Written by

Leo K.
Leo plays a vital role in RDL by providing stability into our development processes.
Tyler B.

Verified by

Tyler B.
Tyler is the core of the design team - his expertise helps create the projects’ architecture.
Onboarding flow for travel booking app
Onboarding flow for travel booking app

Client's Request

  • We need a mobile onboarding app that lets users personalize yacht vacation searches with location, weather, and trip preferences, ensuring relevant results and a simplified user experience.

    Stefanie B., Co-Founder, SailMatch
    Stefanie B.

    Co-Founder, SailMatch

  • Mobile UX UI design yacht travel app
    Mobile UX UI design yacht travel app

About SailMatch project

  • The SailMatch - Yacht Personalized Searching Service Onboarding Mobile App example helps travelers discover tailored yacht experiences. Users set destinations, weather, and trip length to receive curated recommendations that match their vacation goals.

  • Industry

    Entertainment

  • Category

    Mobile App

  • Location

    Miami, USA

  • Trip personalization onboarding app
    Trip personalization onboarding app

User Challenges

  • Users struggled to find relevant yacht vacation options due to generic search tools and overwhelming booking interfaces. The onboarding process needed to be simplified and more engaging.

Key Pain points

    • Generic Search Results

      Users received broad destination lists with no personalization, reducing engagement.

    • Complex Booking Interfaces

      Overloaded dashboards and poor navigation made onboarding confusing for first-time users.

    • Low Retention

      Unclear onboarding steps and missing personalization led many users to abandon the app early.

    • We focused on designing a smooth onboarding experience that helps users discover personalized yacht trips effortlessly.

      Alina L., CX Designer
      Alina L.

      CX Designer

    • Destination selection yacht vacation app
      Destination selection yacht vacation app

    Valuable Insights

    • In the SailMatch - Yacht Personalized Searching Service Onboarding Mobile App project, we collected insights from user interviews and journey mapping. Data showed that personalization and clarity in onboarding strongly impact engagement.

    Major Findings

      • 61% Users prefer tailored onboarding

        Most travelers preferred setting location and weather filters at the start, which helped them save valuable time.

      • 42% Of users dropped after 2nd step

        Analytics showed unclear navigation and lack of immediate relevance led to churn.

      • Personalized vacation search UI
        Personalized vacation search UI

      Our Solutions

      • We redesigned the onboarding for clarity and personalization. Users select destinations via a card slider and refine preferences (temperature, duration) for precise results. Clear CTAs (Skip/Confirm/Finish) reduce friction.

      • We focused on simplifying steps into visual cards and sliders so users feel guided without overwhelming menus.

        Dmitry K., UX Architect
        Dmitry K.

        UX Architect

      • Yacht booking mobile app onboarding
        Yacht booking mobile app onboarding

      Project Result

      • The SailMatch - Yacht Personalized Searching Service Onboarding Mobile App ui / ux improved completion rates and retention by delivering relevant suggestions early. Users reported a more intuitive and engaging onboarding journey.

      Key Efficiency Gains

        • +39% Onboarding completion

          Simplified steps helped more users complete setup and move forward in the app.

        • +44% Retention rate

          Personalized onboarding boosted engagement and encouraged users to continue trip searches.

        • Yacht vacation UI UX mobile concept
          Yacht vacation UI UX mobile concept

        Client's Feedback

        • We’re planning adaptive versions of the app that support cross-platform use, so users can start their yacht vacation search on mobile and continue on tablet or desktop.

          Stefanie B., Co-Founder, SailMatch
          Stefanie B.

          Co-Founder, SailMatch

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