Sport Live - Entertainment Betting Platform & UX UI Design

About Sport Live project

• The Sport Live - Entertainment Betting Platform project provides users with a simple way to follow matches, view odds, and place bets in real time. The platform focuses on clarity, engagement, and retention.

• Industry

  Entertainment, Sport

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• Category

  Platform

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• Location

  Washington, D.C., USA

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User Challenges

• Users often faced difficulties with fragmented navigation, unclear match data, and inconsistent odds presentation. These issues reduced engagement, increased churn rate, and limited overall betting activity.

Key Pain points

• Unclear Data Visualization

  Users struggled to interpret live scores, event statistics, and betting odds in real time, which lowered conversion rate.

• Complex Navigation Flow

  Too many steps were needed to access events and odds, which frustrated users and increased churn.

Valuable Insights

• From our interviews, we identified that users wanted faster betting actions, simplified live tracking, and integrated statistics. Their feedback helped us prioritize improvements to increase satisfaction, retention, and engagement in the Sport Live project.

Major Findings

• 69% – Faster Betting Actions

  Interviews showed users wanted fewer steps to place bets. They requested a direct flow from event selection to confirmation without unnecessary screens.

• 52% - Improved Engagement Demand

  Many users wished for integrated statistics and odds in a single panel. This was seen as essential to make decisions without interrupting the betting process.

Our Solutions

• We created a clear Sport Live - Entertainment Betting Platform ui / ux, improved event visualization, and reduced navigation complexity. The design balanced UX with business metrics like conversion, retention, and CSR improvement.

• Unified Live Dashboard

  Events, odds, and scores combined in one clear panel reduced switching and improved satisfaction.

• Optimized Navigation Flow

  We simplified the betting journey by reducing the number of steps needed to reach odds and confirm bets. This lowered churn and improved conversion as users could act faster and more confidently.

Project Result

• The new Sport Live - Entertainment Betting Platform example improved conversion by 31%, retention by 19%, and reduced churn. Users reported higher satisfaction with faster navigation and clearer odds presentation.

Key Efficiency Gain

• +31% Conversion Growth

  Streamlined flow made betting faster, increasing placed bets significantly. The improved clarity of odds presentation gave users more confidence to act.

• +19% Retention Growth

  Clear live tracking and simplified odds improved user loyalty and session duration. Users reported fewer drop-offs during matches, which strengthened overall retention.