Vessel - Wellness Habits & Health Tracker Platform & UX UI Design

About Vessel project

• The Vessel - Wellness Habits & Health Tracker Platform project focuses on reskinning the existing app, aligning it with new branding, and creating an intuitive UX/UI that helps users track nutrition, supplements, and stress management habits.

• Industry

  Wellness, Healthcare

  ---

• Category

  Platform

  ---

• Location

  Seattle, USA

  ---

User Challenges

• Users faced difficulty integrating health routines into daily life. Existing design lacked smooth reminders for users, clear nutrient tracking, and engaging interactions. The challenge was to simplify UX so users could stay consistent with their wellness goals.

Key Pain Points

• Complex Daily Routines

  Users had trouble aligning supplements, meals, and exercises with their schedule. The lack of reminders reduced engagement and led to low retention.

• Food vs. Supplements Choice

  Some users disliked supplements and preferred food-based solutions. Without flexible options, personalization and satisfaction rates decreased.

Our Strategy

• We analyzed user habits and the client’s goals, then created a UX/UI strategy for Vessel - Wellness Habits & Health Tracker Platform example that prioritizes personalization and smooth integration into daily routines. The design approach followed Vessel’s new branding while improving usability and retention.

Project Goals

• The main goal was to upgrade the design system to fit Vessel’s branding, while simplifying user journeys. The platform needed to support nutrition tracking, supplement alternatives, and stress management with higher retention and satisfaction rates.

Valuable Insights

• Research showed that user satisfaction increased with flexible food-based plans, retention grew when reminders were seamless, and engagement improved with progress tracking. These insights shaped the Vessel - Wellness Habits & Health Tracker Platform UX/UI.

Major Findings

• 78% - Wanted Seamless Reminders

  Interview feedback showed users were more engaged when reminders integrated naturally into their routines. This reduced churn rate significantly.

• 67% - Asked Flexible Nutrition Choices

  Users reported higher satisfaction when they could choose food instead of supplements. Personalization became a key driver for retention.

Our Solutions

• We created a redesigned wellness plan system with clear progress indicators, flexible food and supplement plans, and smart reminders. The Vessel - Wellness Habits & Health Tracker Platform UI simplified navigation while animations improved engagement and reduced drop-offs.

• Wellness Plan Redesign

  We added a progress bar, visual guidance, and notifications. This made it easier for users to follow routines and boosted consistency.

• Food Plan Personalization

  We allowed users to select food-based alternatives and integrated recipes. This improved personalization and raised satisfaction scores.

Project Result

• The redesign Vessel - Wellness Habits & Health Tracker Platform increased user satisfaction, improved retention, and strengthened alignment with Vessel’s new branding. Engagement rose due to personalized plans, while reminders ensured daily habit tracking and consistency.

Key Efficiency Gains

• +32% Engagement Growth

  Personalized food plans and improved navigation boosted user satisfaction and session time.

• +24% User Retention

  The introduction of smart reminders and progress tracking increased daily active use and reduced churn.