Navexa Branding - Storage & UX UI Design

Logotype

Visual Mark

• The Navexa logotype uses straight lines and minimal detailing for clarity and recognition. The design reflects warehouse organization and structure through a simplified visual. It aligns with the need for clear communication in fast-paced inventory environments.

Problems and Solution

User Pain points

• Navexa users faced friction in daily tasks due to a cluttered interface and inconsistent information display. Key actions like locating stock or assigning zones were time-consuming and unintuitive. These issues slowed down warehouse operations and led to increased support inquiries.

• Problems

  Users struggled with complex warehouse mapping, unclear inventory grouping, and a non-responsive dashboard interface. Navigating the platform required extra steps, reducing operational speed. The system didn’t support real-time visibility, causing friction in task tracking.

• Solution

  We introduced a simplified dashboard layout, responsive warehouse map, and contextual labeling. This improved speed, clarity, and usability across different user roles. The Navexa Branding - Storage ui / ux now supports faster task completion and fewer support tickets, reducing CSR time by 32%.

Widget

Apple watch Widgets

• We designed widgets for quick stock updates, delivery status, and shift check-ins. The goal was to provide glanceable information that reduces the need for full app usage. These widgets support field staff and shift managers with real-time updates.

Layout Guide

Grid System

• The Navexa interface follows a 12-column grid, ensuring visual consistency across breakpoints. The layout is optimized for screens from 1920 to 1240 px, offering flexibility across desktop monitors. Consistent margins and paddings improve element hierarchy.

Interface

Dashboard design

• In the Navexa Branding - Storage example, the desktop interface focuses on a clean, intuitive workspace with functional hierarchy. All elements are grouped based on user flow and inventory process logic.

Key Features

• Real-Time Inventory overview

  Users can access live stock data, updated without reloads. This reduced error reporting by 27% in the first release.

• Map-Based Warehouse Navigation

  We introduced a warehouse map with clickable zones. It helps users locate, assign, and manage spaces faster than the previous menu-based system.

Typography and color

Visual clarity

• We selected Lufga for its clean readability and stable appearance in logistics interfaces. The font fits our goal: improve UI clarity without adding visual noise. 



  We chose a blue corporate color to represent reliability, aligning with Navexa’s positioning in supply chain tech. Supporting shades help distinguish data sets and interface elements. The system supports both accessibility and consistency across digital and print assets.

Merchandise

Branding campaign

• We designed supporting print materials: business cards, branded instructions, and uniforms. Each item reflects the new brand logic in color, font, and layout. These elements create a unified experience both inside the warehouse and in external presentations.

Landing page

Transform warehouse with smart automation

• We created a focused, conversion-oriented landing page for Navexa to communicate value quickly and clearly. The structure was built around a bold headline, a direct CTA, and supporting visuals that explain key platform benefits.
  
  We used consistent spacing, iconography, and typography to guide users through the content without distractions. The layout adapts well across devices, improving both engagement and user retention across web and mobile touchpoints.

Identity

Brand Identity

• The Navexa brand identity extends to warehouse signage, delivery trucks, and building wraps. We developed large-scale visuals using the simplified icon system and new brand palette. The typography is bold but balanced, aiding visibility from distance. The color usage supports quick recognition across industrial spaces.

• Outdoor advertising

  We prioritized clarity for moving staff and external partners. Outdoor elements now serve both branding and wayfinding purposes.

Result

Performance outcomes

• Our redesign of Navexa Branding - Storage project improved operational speed, user engagement, and warehouse clarity. Usability tests showed task success rate increased by 38%. Help requests dropped by 29% in the first two weeks after release. Onboarding time was reduced for new employees by 24%. Client reported higher satisfaction scores among warehouse supervisors.

Operational Speed

• The simplified map navigation and dashboard reduced average task time by 21%. This directly impacted fulfillment cycles and improved retention across internal teams.