Golden Ticket - OTHR

Key Takeaways

OTHR Wins Golden Ticket

• Explore our standout digital projects crafted to elevate brands, enhance usability, and deliver measurable results. From creative concept to final execution, we focus on innovation, user experience, and impactful design that drives long-term growth.

• Creative Boost

  Our winning app saw massive improvement better visuals, smoother UX, and higher engagement within five weeks.

• Giveaway

  Submit your project and tell us why it needs a redesign. Win a complete digital makeover from our team.

• Easy Entry

  Simply follow us, fill out the form, and share your story. It’s your chance to win professional design help.

Strategic Plan

Featured Projects That Inspire

• Part of our plan for every project is to deliver results that satisfy visually and with ease of use. We highly focus on combining design with strategy and show solutions that improve user experience, boost engagement and create lasting value for businesses and their audiences.

Logo Creation

Memorable Logo

• Our design team set out to create a logo that symbolizes creativity, trust, and simplicity, capturing the very essence of our platform. We carefully explored shapes, colors, and typography to craft a mark that feels modern yet timeless.

  Every element was chosen to reflect our vision for the future of investing - making it approachable, inspiring, and instantly recognizable.

Strategic Plan

Thoughts Driving Our Vision

• Our team shared thoughtful insights and strategies that drive our creative process, align our vision, and shape impactful, user-focused outcomes.

Problem and Solution

Solving Problems with Purpose

• After discovering what users have had issues with, we transformed those into solutions that simplify investing in creators and boost long-term engagement with the product we created.

Solutions

• Our most important goal was to create a beautiful product with a purpose. Each feature was crafted to reduce complexity, highlight value, and create a seamless bridge between creators and their supporters.

• 01 – Right visual accents

  We've designed intuitive, human-centered platforms that make investing in creators as natural, fun, and inspiring as following them.

• 02 – Visual hierarchy

  OTHR is about making fan passion a real investment, building mutual value between creators and their supporters.

Insights

Insights Inform Every Decision

• Competitor analysis allowed us to pinpoint critical user pain points and uncover untapped opportunities in the market. These insights guided our design choices, helping us create more intuitive interfaces, refine functionality, and prioritize features that deliver the greatest value and impact for users.

Key Insights

• +10% Cultural Investing

  Users liked the idea of making investing a cultural and personal experience to support creators as valuable, collectible assets.

• +71% Engagement Through Games

  Gamified features like challenges, rewards, and progress tracking boosted retention and strengthened user connection.

• +44% Feature Overload

  Too many features confused users, so we had to improve the visual load, the hierarchy and the usability of the product.

Concept 1

Design Boost for the Winner

• From deep analysis to improved visuals, we restructured their app experience with strategy, insight, and bold creative execution. We delivered a seamless platform that enhances usability, strengthens trust, and inspires long-term user engagement.

Key Features

• Increasing Trust

  Highlight success of other companies to inspire investors and strengthen the platform’s trust and credibility.

• Open Incentives

  Display open interest and supply-demand trends over time.

• Upcoming Events

  Highlight exclusive opportunities to boost user engagement and interest.

Concept 2

Vibrant Design, Strong Impact

• We created a bold, vibrant interface to grab attention, boost engagement and stand out in a competitive, ever-evolving marketplace. At the end we delivered a visually dynamic experience that enhances usability and leaves a lasting impression.

Key Features

• Attention Accent

  The app’s interface adapts to user activity, keeping the color scheme visually consistent and effective.

• Information Purity

  The artist’s page highlights key details and draws attention with crisp colors.

• Upcoming Events

  Accent color builds familiarity, guiding users to key information easily.

Typography

Typography Defines Visual Feel

• Typography plays a key role in shaping the platform’s visual identity and user experience. We selected clean, modern fonts that balance readability with personality, ensuring content is both engaging and easy to navigate.

  Strategic use of weight, size and color helps guide attention, highlight important information and create a polished look across all touchpoints.

Colors

Powerful Color Style System

• Our color palette is designed to capture attention, communicate brand personality, and enhance the overall user experience. Bold primary shades like red convey energy and confidence, while softer tones like light blue bring balance and calm. White provides clarity and space, while gradients add depth and modernity.

  Each color is chosen to evoke emotion, guide focus and maintain a recognizable visual identity.

Result

Design That Delivers Results

• Through in-depth research, close collaboration and iteration, we crafted a product experience that is rooted in strategy, purpose and real user needs.

  Every decision - from functionality and flow to visual details - was guided by insights that ensured the final solution was visually appealing, intuitive, impactful and delivered measurable outcomes over time.

Impact

• +32% Mobile Traffic

  BBC saw a 32% increase in mobile visits after redesigning to a more user-friendly, responsive interface.

Next steps

Next Steps Toward Growth

• We’ve outlined a clear roadmap, focusing on feature enhancements, expanding user engagement and exploring new opportunities for innovation. Each step is designed to strengthen the platform, deliver greater value and set the stage for long-term success.