Airbus - Configurator Dashboard & UI UX Design

Scope of Work

In a nutshell

• This section outlines the comprehensive process behind the project, from initial research to delivering a polished prototype. It highlights the clear progression through four key stages with the number of sprints needed. The timeline ensures every step is thoughtfully planned, allowing for thorough exploration, precise definition, creative development, and confident delivery of the final solution.

Stages of Work

• Research (Discovery)

  At this stage, we dove deep into understanding user needs and market trends to build a solid foundation for the project.

• US Stage (Define)

  We defined detailed user stories and key features to clearly identify what problems needed to be solved for the target audience.

• UI Design (Develop)

  We crafted a visual style and intuitive interface that is not only aesthetically pleasing but also easy for every user to navigate.

• Prototype (Deliver)

  We created an interactive prototype to test and refine functionality, ensuring confidence in the final solution.

User Insights

User Discussions & Insights

• User pain points driving insights for better helicopter personalization
 In the early stages of the project, we conducted structured interviews with our target audience to identify key frustrations during the helicopter customization process. These insights directly shaped our design priorities and feature roadmap for the Airbus - Configurator Dashboard project.

Key findings from user interviews

• Users struggle during the personalization process. Many users feel overwhelmed by too many options, leading to frustration and delayed decisions.

• 7/10

  Users struggle during the personalization process. Many users feel overwhelmed by too many options, leading to frustration and delayed decisions.

• 4/10

  Users uncertain about avionics compatibility. Buyers lack clear guidance on whether selected avionics systems integrate with existing equipment.

• 6/10

  Users fear of overpaying for unnecessary features. Concerns about hidden costs make users hesitant to commit to purchases.

Airbus target audience

• We target private owners, corporate clients, government organizations, and VIP charter operators for personalized helicopter solutions.

• 31% - Private owners

  Private owners seek personalized helicopter solutions for maximum comfort, exclusivity, and convenience in their travels.

• 34% - Government

  Government organizations require reliable and secure helicopters for missions, rescue operations, and transporting officials.

• 37% - Corporate clients

  Corporate clients use helicopters for fast, flexible business travel, enabling efficient access to remote locations and saving time.

Strategy

Personalization with mobile-first experience

• Our design strategy for the Airbus - Configurator Dashboard example centers on putting users in control of every detail.
  
  By prioritizing simplicity and an effective onboarding process, we reduce friction during initial interactions and maintain high engagement throughout the design process.

User profile

User Profile

• To better understand our target audience, we created a detailed user profile representing a typical customer with high expectations for luxury, personalization, and quality. This profile helped guide design decisions to address real user needs and ensure a premium experience.

Problem & Solution

Problem & Solution

• During user research, we discovered a key challenge: customization options felt too limited and didn’t match the premium expectations of Airbus customers. Users wanted more variety in materials and finishes to create a truly personalized, luxurious experience.

• Problem

  How can we provide customization options that meet the high standards and unique preferences of luxury helicopter buyers?

• Solution

  We added more premium materials, high-end finishes, and customizable interiors to meet users' preferences.

Typography & Colors

Modern font and refined greys

• In designing the Airbus - Configurator Dashboard ui / ux, the team focused on selecting typography and a color palette that would evoke sophistication, precision, and modernity.
  
  The main typeface, Lufga, features clean, geometric lines that enhance readability and give a contemporary feel. The color system uses a gradient of greys paired with bold black and white, creating a sleek, professional look that supports clarity and focus.
  
  This thoughtful combination of font and colors reinforces the premium quality of the Airbus brand and delivers a cohesive, elegant user experience.

Landing page

Design configurator experience

• The landing page was designed as an elegant, intuitive entry point into the Airbus helicopter configurator.
  
  Our team focused on combining striking visuals with functional clarity to showcase the customization capabilities and advanced features of Airbus helicopters.

  Every section was carefully structured to engage visitors. By balancing modern design with a user-friendly layout, we created a page reflecting Airbus’s innovation, precision, and premium quality.

Brand identity

Brand Identity

• Thanks to insights from our target audience, we developed an Airbus brand identity that reflects the company’s values with a unified, modern visual language. We created flexible color system, and branded assets that emphasize Airbus’s technological image.
  
  This cohesive identity boosted brand recognition and ensured a consistent experience across all touchpoints. By maintaining a clear visual style, the brand builds trust and creates a strong emotional connection with users.

Social Media

Social Media Impact

• To amplify engagement and attract a broader audience, we developed a comprehensive social media strategy tailored to the Airbus Configurator. By creating visually compelling posts and interactive stories, we showcased key features of the configurator and demonstrated the ease of personalizing a helicopter to users’ exact specifications.
  
  Our SMM efforts focused on highlighting both the technical excellence and premium experience of the Airbus brand. By maintaining a consistent and sophisticated visual identity, we ensured the Airbus Configurator stood out on social media, strengthening Airbus’s position as a leader in innovative aviation solutions.

What we have done

Measuring results for success

• Our approach has been deeply rooted in understanding the users' needs, preferences, and behaviors.
  We prioritized personalization and ease of use, aiming for a sophisticated and intuitive layout that facilitates seamless customization.

Key Project Metrics

• 8 sprints were conducted

  This iterative approach allowed the team to adapt quickly to feedback and refine features with each sprint.

• 19 screens were created

  These screens mapped every step of the user experience to guarantee a seamless and intuitive flow.

• The project spanned 2 months

  This timeline balanced speed with quality, ensuring timely completion without compromising on detail.

Next integration

Next phase of collaboration

• With the foundation set through the landing page, R&D solution, and mobile app, the team and client are moving forward to develop a multi-platform ecosystem. This next phase will focus on seamless device integration, responsive design enhancements, and comprehensive developer support to empower users to bring their ideas to life across all platforms.