Airbus - Configurator Dashboard & UI UX Design

Scope of Work

In a nutshell

• This section outlines the comprehensive process behind the project, from initial research to delivering a polished prototype. It highlights the clear progression through four key stages with the number of sprints needed. The timeline ensures every step is thoughtfully planned, allowing for thorough exploration, precise definition, creative development, and confident delivery of the final solution.

Stages of Work

• Research (Discovery)

  At this stage, we dove deep into understanding user needs and market trends to build a solid foundation for the project.

• US Stage (Define)

  We created clear user personas and key features. This helped us identify the problems that needed solving for oWe created clear user stories and key features. This helped us identify the problems that needed solving for our target audience.

• UI Design (Develop)

  We created a visual style and easy-to-use interface. It looks good and is simple for all users to navigaWe created a visual style and easy-to-use interface. It looks good and is simple for all users to navigatWe created a visual style and easy-to-use interface. It looks good and is simple for all users to navigate.

• Prototype (Deliver)

  We created an interactive prototype to test and refine functionality, ensuring confidence in the final solution.

User Insights

User Discussions & Insights

• At the start of the project, we held interviews with our target audience. We wanted to learn their main frustrations with the helicopter customization process. These insights directly shaped our design priorities and feature roadmap for the Airbus - Configurator Dashboard projecAt the start of the project, we held interviews with our target audience. We wanted to learn their main frustrations with the helicopter customization process. These insights directly shaped our design priorities and feature roadmap for the Airbus - Configurator Dashboard project.

Key findings from user interviews

• Users struggle during the personalization process. Many users feel overwhelmed by too many options, leading to frustration and delayed decisions.

• 7/10

  Users struggle during the personalization process. Many users feel overwhelmed by too many options, leading to frustration and delayed decisions.

• 4/10

  Users uncertain about avionics compatibility. Buyers lack clear guidance on whether selected avionics systems integrate with existing equipment.

• 6/10

  Users fear of overpaying for unnecessary features. Concerns about hidden costs make users hesitant to commit to purchases.

Airbus target audience

• We target private owners, corporate clients, government organizations, and VIP charter operators for personalized helicopter solutions.

• 31% - Private owners

  Private owners seek personalized helicopter solutions for maximum comfort, exclusivity, and convenience in their travels.

• 34% - Government

  Government organizations require reliable and secure helicopters for missions, rescue operations, and transporting officials.

• 37% - Corporate clients

  Corporate clients use helicopters for fast, flexible business travel, enabling efficient access to remote locations and saving time.

Strategy

Personalization with mobile-first experience

• Our design strategy for the Airbus - Configurator Dashboard example centers on putting users in control of every detail.
  
  By prioritizing simplicity and an effective onboarding process, we reduce friction during initial interactions and maintain high engagement throughout the design process.

User profile

User Profile

• To better understand our target audience, we created a detailed user profile representing a typical customer with high expectations for luxury, personalization, and quality. This profile helped guide design decisions to address real user needs and ensure a premium experience.

Problem & Solution

Problem & Solution

• During user research, we found a major issue. The customization options seemed too limited. They did not meet the high expectations of Airbus customers. Users wanted more variety in materials and finishes to create a truly personalized, luxurious experience.During user research, we found a major issue. The customization options seemed too limited. They did not meet the high expectations of Airbus customers. Users wanted more variety in materials and finishes to create a truly personalized, luxurious experience.

• Problem

  How can we provide customization options that meet the high standards and unique preferences of luxury helicopter buyers?

• Solution

  We added more premium materials, high-end finishes, and customizable interiors to meet users' preferences.

Typography & Colors

Modern font and refined greys

• The team designed the Airbus - Configurator Dashboard ui / ux. They selected fonts and colors that convey sophistication. They also aimed for a look of precision and modernity.

  The main typeface, Lufga, features clean, geometric lines that enhance readability and give a contemporary feel. The color system uses shades of grey along with bold black and white. This creates a clean, professional look that helps with clarity and focus.

  
  This careful mix of font and colors highlights the high quality of the Airbus brand. It also creates a smooth and elegant user experience.

Landing page

Design configurator experience

• The landing page was designed as an elegant, intuitive entry point into the Airbus helicopter configurator.
  
  Our team worked to combine eye-catching visuals with clear information. This shows the customization options and advanced features of Airbus helicopters.

  Every section was carefully structured to engage visitors. By balancing modern design with a user-friendly layout, we created a page reflecting Airbus’s innovation, precision, and premium quality.

Brand identity

Brand Identity

• With help from our target audience, we created an Airbus brand identity. It shows the company’s values with a modern and unified look. We created flexible color system, and branded assets that emphasize Airbus’s technological imaWith help from our target audience, we created an Airbus brand identity. It shows the company’s values with a modern and unified look. We created flexible color system, and branded assets that emphasize Airbus’s technological image.
  
  This cohesive identity boosted brand recognition and ensured a consistent experience across all touchpoints. By maintaining a clear visual style, the brand builds trust and creates a strong emotional connection with users.

Social Media

Social Media Impact

• To increase engagement and reach a wider audience, we created a detailed social media plan for the Airbus Configurator. We made eye-catching posts and interactive stories. This showed the main features of the configurator. We also demonstrated how easy it is to personalize a helicopter to fit users' exact needs.

  
  Our SMM efforts focused on highlighting both the technical excellence and premium experience of the Airbus brand. By keeping a strong and clear visual identity, we made sure the Airbus Configurator stood out on social media. This helped strengthen Airbus’s role as a leader in new aviation solutions.

What we have done

Measuring results for success

• Our approach has been deeply rooted in understanding the users' needs, preferences, and behaviors.
  We prioritized personalization and ease of use, aiming for a sophisticated and intuitive layout that facilitates seamless customization.

Key Project Metrics

• 8 sprints were conducted

  This iterative approach allowed the team to adapt quickly to feedback and refine features with each sprint.

• 19 screens were created

  These screens mapped every step of the user experience to guarantee a seamless and intuitive flow.

• The project spanned 2 months

  This timeline balanced speed with quality, ensuring timely completion without compromising on detail.

Next integration

Next phase of collaboration

• With the landing page, RD solution, and mobile app in place, we are now building a multi-platform system. This next phase will focus on easy device integration, better design, and strong support for developers. This will help users turn their ideas into reality on all platformWith the landing page, RD solution, and mobile app in place, we are now building a multi-platform system. This next phase will focus on easy device integration, better design, and strong support for developers. This will help users turn their ideas into reality on all platforms.