Bombardier - Jet Configurator & UI UX Design

Logo Design

A mark of precision and prestige

• The Bombardier logo embodies the brand’s legacy of innovation and excellence through a refined, minimalist symbol. Inspired by aerodynamics and motion, the design uses clean, geometric lines to convey sophistication, confidence, and forward momentum.

  Its simplicity ensures clarity and impact across all touchpoints in the Bombardier - Jet Configurator project. Paired with an elegant color palette, the logo stands as a timeless representation of luxury aviation.

Strategic Plan

Guiding growth with strategies

User Research

Insights that shape experiences

• To design a seamless jet configuration journey in the Bombardier - Jet Configurator example, we started by identifying key user friction points. Through user interviews, behavioral analytics, and conversion tracking, we uncovered what drives engagement and where drop-offs occur.

  These insights helped us align the experience with user expectations. This ensures every touchpoint supports clarity, confidence, and progress toward conversion.

Key User Metrics

• 81% of jet configurations

  Are completed within the mobile app - highlighting the demand for a fast, intuitive experience.

• 64% of transactions

  Are finalized through digital payments, underscoring the importance of secure, frictionless checkout flows.

• 73% of users

  Return to explore or configure again, indicating strong engagement and trust.

User Profile

Deep insights from high-value users

• To tailor the experience for our audience, we analyzed the behavior and goals of key user personas. One such profile is Michael Reynolds, a corporate aviation manager responsible for overseeing jet selection and customization for executive travel.

  By tracking Michael’s interactions and collecting direct feedback, we identified what’s working and where the digital journey could be more streamlined.

User Discussions & Insights

Design shaped by feedback

• To ensure the Bombardier - Jet Configurator ui / ux are aligned with the expectations of high-net-worth individuals and aviation professionals, we gathered feedback through targeted interviews and usability walkthroughs. These insights directly influenced UI adjustments, interaction design, and overall feature prioritization - bridging luxury standards with digital usability.

Key Findings

• 54% - Streamlined Configuration

  Users reported that the enhanced jet configurator made it significantly easier to explore and customize aircraft features, improving both engagement and decision-making speed.

• 72% - Improved Navigation Clarity

  The majority noted that navigating between sections felt more intuitive, helping them focus on personalization rather than orientation.

• 5h 15min - Rapid Familiarization

  Most users fully adapted to the platform in just over five hours, a strong indicator of an intuitive, well-structured design that supports complex tasks with ease.

Problem and Solution

Pain points became product priorities

• For the Bombardier - Jet Configurator example, a key issue emerged: users, especially first-time buyers and non-technical stakeholders, struggled to navigate the complex aircraft configuration process. Too many options and a dense interface made personalization feel overwhelming instead of empowering.

• Problem

  How can users explore and customize a private jet confidently without feeling lost or overloaded?

• Solution

  We reimagined the entire interface with a focus on clarity, guided flow, and responsive controls. The result is a streamlined configurator that transforms a complex decision into an intuitive, visually engaging experience, accessible to both seasoned professionals and luxury newcomers alike.

Mobile app

A seamless luxury experience

• The mobile platform was designed to bring the sophistication of Bombardier’s brand into a format that’s intuitive, intelligent, and effortlessly portable. Every screen adapts seamlessly to user behavior - offering real-time guidance, dynamic visuals, and an elegant interface.

Mobile App Experience

• AI-Powered Configuration Guidance

  Personalized aircraft layout and interior recommendations based on user preferences, travel patterns, and previously viewed configurations.

• Effortless Customization & Booking

  The app simplifies every step of the journey, from selecting cabin finishes to scheduling consultations or making requests. This removes complexity and saves time.

• Integrated Secure Transactions

  Built-in support for secure digital payments and documentation handling, ensuring a smooth and trusted process for high-value transactions.

Landing page

Crafted for elegance and clarity

• The landing page was designed as a refined introduction to the aircraft configuration experience - balancing sophistication with usability. Our goal was to immediately convey the brand’s prestige while guiding users through a seamless digital journey.

  Each section was thoughtfully structured to build trust, spark curiosity, and highlight the platform’s innovation - from real-world challenges in private aviation to the elegance of AI-enhanced customization. Through purposeful storytelling, authentic insights, and compelling visuals, we created a high-impact entry point that reflects Bombardier’s values: precision, performance, and personalization.

Result

Luxury made intuitive

• The final experience transformed how users engage with Bombardier’s offerings. Now we see elevated usability, simplified complex workflows, and a seamless configuration process across devices.

Outcome Insight

• +47% increase in engagement

  Intelligent UX design led to significantly longer session durations and higher completion rates. Customers now explore more options, complete configurations faster, and report greater confidence in their selections.

Next steps

Next phase of collaboration

• With the foundation in place - from configurator and mobile app to full brand expression - the team and client aligned on future priorities to enhance the experience and support long-term growth.