Bombardier - Jet Configurator & UI UX Design

We want a premium digital experience that lets customers configure their private jet with ease and elegance - just like the aircraft itself.

Melissa Klark, Co-Founder, Bombardier

Melissa Klark

Co-Founder, Bombardier

'Screenshot of a smartphone displaying Bombardier Global 6000 aircraft interior/exterior details.

About the project

    • Client

      Bombardier


    • Location

      Lisbon, Portugal


    • Category

      Transportation


    • Date

      2025


    • Bombardier airplane customizer showing jet design options.

      Bombardier Configurator – Plane Customizer | UX & UI Design

    Logo Design

    A mark of precision and prestige

    • Jet customization options in Bombardier configurator.

      AI For Logistics | UX & UI Design

    Strategic Plan

    Guiding growth with strategies

      • Buyers drop off during complex configurations. We streamlined the flow to reduce friction and keep users moving towards conversion.

        Vitalii B., UX Architect

        Vitalii B.

        UX Architect

      • We tested every step of the journey, from exploration to customization, to ensure users feel in control.

        Victoria P., Lead Designer

        Victoria P.

        Lead Designer

      • Our users expect speed and clarity. We built intuitive dashboards and simplified navigation to increase retention and drive qualified traffic.

        Mari S., CX Designer

        Mari S.

        CX Designer

      • Bombardier branded graphic design featuring people, from the UI/UX case study about aircraft services.

        Bombardier Configurator – Plane Customizer | UX & UI Design

      User Research

      Insights that shape experiences

      • Screenshot of a mobile UI design for aviation services, featured in a Bombardier case study.

        AI In Logistics | UX & UI Design

      Key User Metrics

        • Mockup of a large city banner displaying Bombardier branding and UI/UX design elements, viewed by a person on a phone.

          AI And Logistics | UX & UI Design

        User Profile

        Deep insights from high-value users

        • The configurator helps me showcase options clearly and speed up decision-making for stakeholders.

          Michael Reynolds, Corporate Aviation Manager

          Michael Reynolds

          Corporate Aviation Manager

        Challenges faced

        • 01

          Long configuration process leading to drop-offs.

        • 02

          Lack of real-time visuals during customization.

        • 03

          Navigation complexity slowing down decision cycles.

        • Bombardier business jet, a key vehicle type featured in the case study.

          AI In Transportation And Logistics | UX & UI Design

        User Discussions & Insights

        Design shaped by feedback

        Key Findings

          • Bombardier branding or UI design visual featuring logo, meter graphic, and "Jet Agency" text.

            Bombardier Configurator – Plane Customizer | UX & UI Design

          • Screenshot of a design interface showing interior and exterior sections of a Bombardier aircraft.

            Artificial Intelligence In Logistics | UX & UI Design

          Problem and Solution

          Pain points became product priorities

          • Screenshot of Bombardier's private jet configurator website UI, relevant to the UI/UX design case study.

            Bombardier Configurator – Plane Customizer | UX & UI Design

          • Screenshot of Bombardier\'s Aircraft Builder, promoting "Craft Your Unique Skyward Vision".

            Bombardier Configurator – Plane Customizer | UX & UI Design

          Mobile app

          A seamless luxury experience

          Mobile App Experience

            • Person using devices showing design or website for Bombardier aircraft.

              Artificial Intelligence Logistics Transportation | UX & UI Design

            Landing page

            Crafted for elegance and clarity

            • Bombardier UI/UX graphic design showcasing a meter and 2D barcode.

              Bombardier Configurator – Plane Customizer | UX & UI Design

            Result

            Luxury made intuitive

            • The new configurator turns complex choices into a smooth, premium experience.

              Melissa Klark, Co-Founder, Bombardier

              Melissa Klark

              Co-Founder, Bombardier

            Outcome Insight

              • iPhone screenshot showing vehicle interface UI design for the Bombardier case study.

                AI In Logistics And Transportation | UX & UI Design

              • Mobile screen view of Bombardier branding and UI elements, showcasing design work.

                Logistics And Artificial Intelligence | UX & UI Design

              Next steps

              Next phase of collaboration

              • Excellent progress—next, we’ll continue refining the experience through ongoing design support and new feature development.

                Melissa Klark, Co-Founder, Bombardier

                Melissa Klark

                Co-Founder, Bombardier

              • Screenshot of UI/UX design elements for the Bombardier vehicle branding and website trial.

                Bombardier Configurator – Plane Customizer | UX & UI Design

              • Artificial Intelligence Logistics | UX & UI Design

                Artificial Intelligence Logistics | UX & UI Design

              Next work

              If you liked the previous work,
              you will definitely like this one

                Shall we chat?

                [email protected]

                Let’s

                Image

                talk

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