Betterment - Finance App & UX UI Design

Logotype

Simple, Modern, Memorable

• The Betterment - Finance App example logo reflects simplicity and trust, combining clean lines with a modern style. It’s designed to be instantly recognizable, reinforcing the brand’s commitment to clarity and reliable financial management.

Website

Design that converts and captivates

• We designed a clean and engaging website focused on attracting new clients by clearly showcasing Betterment - Finance App project key features and benefits. The intuitive layout guides visitors effortlessly through the app’s value proposition, building trust from the very first interaction.

Typeface

Typography that builds trust

• Gilroy is a modern font that blends perfectly with Betterment - Finance App ui / ux. Its excellent legibility across different screen sizes ensures a smooth user experience, especially important for financial data presentation. The bold weights bring clarity to key figures and actions, while the lighter styles maintain a sense of openness and modernity throughout the interface.

About Work

Information about the work done

• Our team has worked hard on this application to achieve a great result. We paid a lot of attention to details and thought about every element. From the color palette to the micro-interactions, every choice was made to enhance usability and create a smooth, engaging experience. We aimed to make managing finances not only efficient but also visually satisfying.

UI Design

Save for traveling

• Our financial app helps you set clear savings goals and stick to them effortlessly. With smart budgeting tools, spending insights, and automated saving features, you can plan ahead and watch your travel fund grow without sacrificing fun along the way.

UI Design

Manage your assets the way you want

• Take full control of your finances with flexible tools tailored to your needs. Whether you're tracking income, organizing expenses, or setting custom goals, our app adapts to your lifestyle, giving you the freedom to manage your assets with confidence and ease.
  
  We created a convenient application designed to help you track expenses, set goals, and stay in control of your finances with ease and clarity.

Social Networks

Consistent identity across social media

• We developed a clean and recognizable brand identity that seamlessly translates across all social platforms. Every visual element, from icons to color accents, was crafted to strengthen brand awareness and ensure a cohesive presence in the media landscape.

Core Feature

Designed around what matters most

• We started with in-depth research to understand real user needs and financial habits. This helped us identify the most valuable features and craft an intuitive experience that supports better money management every day.

• Smart Budgeting

  One of the key outcomes of our research was the need for a flexible yet simple budgeting system. Our app allows users to create custom budgets, track spending in real time, and receive helpful insights, making it easier to stay on top of finances without stress.

Result

Design that built with care

• We made a user-friendly app with a lot of hard work behind us in 5 sprints. This project successfully created a bright and exciting brand image that accurately conveys its goals and requirements, complemented by an intuitive user interface. The brand identity was carefully developed to increase recognition and appeal to the target audience.