Geovea AI Assistant - SaaS & UI UX Design

Logo and Icons

Visual identity for seamless travel

• For the Geovea AI Assistant - SaaS project, the team designed a logo and icon system that reflects movement and global connectivity. The logo anchors the visual identity and supports recognition across travel-focused screens.
  
  A custom icon pack in both black and light variants was developed to match the app’s interface. The icons follow a clean and functional style, supporting Geovea AI Assistant - SaaS ui / ux by improving navigation, reducing friction, and maintaining consistency across devices and user flows.

Visual Part

Simplicity and intelligence in focus

• The client requested a simple and smart travel assistant, and we reflected this vision throughout the Geovea AI project’s design, starting with key visuals. The clean and intuitive interface supports ease of use across both desktop and mobile platforms, enhancing user engagement and reducing friction.
  
  This example demonstrates how aligned design choices can improve user satisfaction and retention by making complex travel planning feel accessible and efficient.

User Research

Let’s uncover the insights

• As part of the early-stage UX research for the travel app, we conducted interviews with 10 users to understand behavior patterns around AI-assisted travel planning.

Core Findings

• 74% - prefer AI recommendations

  Optimizing AI personalization improves user satisfaction and feature engagement.

• 83% - travel planning is time-consuming

  Reducing planning steps and simplifying flow increases task efficiency, improves retention, and drives higher conversion rates.

• 91% - wants a user-friendly interface

  Improving UI clarity and navigation boosts usability and overall user experience.

• 68% - interested in AI tools for planning

  Highlighting AI as intuitive and time-saving increases engagement and feature adoption.

User Profile

User behavior and analysis

• We studied key user profiles like Samantha, a school teacher using the assistant for travel app tasks. Her feedback and actions revealed UX strengths and areas to improve, helping increase satisfaction and reduce churn.
  
  This analysis guides updates that boost engagement and conversion in the our example.

Mobile app

Aesthetic design

• User research identified a need for faster, easier travel planning. Many travelers found it difficult to get reliable local tips, plan routes, and handle booking changes quickly. This led to lower engagement, high churn rates, and poor user satisfaction scores.
  
  To address these problems, the team designed a travel app with integrated AI-powered features that improve usability and simplify decision-making. The focus was on increasing conversion rates, boosting retention, and driving repeat usage with a seamless, consistent UX.

Our Discoveries

• AI Assistant

  An integrated AI travel assistant for conversational interaction. Users can ask travel-related questions, get booking help, and receive insider local tips in real-time.

• Route Planning

  Users get efficient, personalized routes whether walking, driving, or using public transportation.

• Local Insights & Tips

  AI-generated local content highlights hidden gems and helps travelers experience destinations like a local.

Typography

Designing for Simplicity and Focus

• We chose the Urbanist typeface to maintain clear hierarchy and improve readability across the app. Our goal was to create a professional, consistent experience that supports fast, confident decision-making.
  
  Urbanist handles headings, subtitles, and body text with predictable spacing and weight, making content easy to scan. We combined this typography with a balanced color palette of green, yellow, black, and white to guide attention without distraction.

Tour Page & Distance Widget

• We designed a visual-first UI for a travel detail page and navigation widget. The Antelope Canyon module highlights key info, actions, and media to drive engagement. The distance tracker shows upcoming travel data with scrollable UI, optimized for mobile use.

Landing page

Landing Interface Overview

• Project features a landing page built to communicate key benefits with simple, direct messaging. The design uses clear hierarchy and structured layouts to help users find travel app features, AI assistance details, and contact options easily.
  
  The layout supports better conversion rates by making call-to-action buttons visible and accessible. Consistent color use and branded visuals improve recognition and trust. FAQ sections and metrics like 24/7 availability, global reach, and 150% usage growth build confidence in the service.
  
  This Geovea AI Assistant - SaaS example focuses on a clear user flow, aiming to improve engagement, reduce bounce rates, and support retention by removing barriers to sign-up and exploration.

System Usability Score

Measuring user trust and usability

• During the research phase, the team conducted a System Usability Scale (SUS) survey to evaluate the usability of the AI features built into the Geovea travel assistant. The aim was to measure how well users understood and interacted with the assistant across core use cases like trip planning, task support, and decision-making.

Survey Focus Areas

• 75% - user-friendly interface

  Users found the AI features intuitive and easy to use, with clear functionality that supported smooth interaction and minimal learning effort.

• To measure overall usability, the team used the SUS framework — a standard method for evaluating system interaction quality in SaaS and mobile applications. The average score was 84, placing it in the “Excellent” category.
  
  On a scale from 0 to 100, where 100 reflects strong user satisfaction and trust, this score shows that the Geovea AI Assistant – SaaS & UI UX Design delivers a reliable and accessible user experience. The results support improvements in user engagement, confidence, and conversion.

Branding

Cohesive identity across platforms

• We created a unified brand system applied across both digital and physical touchpoints. From signage and event banners to merchandise and ID cards, the identity ensures consistency and recognition.
  
  This xample uses clear iconography, bold typography, and a focused color palette to strengthen brand visibility. The system is built to support user trust, improve engagement, and scale across SaaS environments and mobile platforms.

Result

Delivering Practical Value for Users

• For the Geovea AI Assistant – SaaS & UI UX Design project, our team built a clear, structured interface with AI-powered support to simplify trip planning. This approach focused on usability and reducing friction in key user flows.

Performance Metrics

• 48% - Increase in engagement

  Improved navigation and AI features supported higher user interaction and reduced drop-offs.

• 27% - Growth in revenue

  Streamlined booking flows and accessible design contributed to better conversion rates.

• Retention improvement

  +254 users compared to the previous period, showing stronger loyalty and reduced churn.

Next iterations

Aligning Strategy with User Needs

• The project earned positive feedback for its clear, efficient delivery. Next steps focus on improving onboarding to reduce churn, enhancing route planning for better engagement, and expanding AI assistant features to lower CSR costs. These updates aim to support higher conversion rates and maintain a consistent, user-friendly travel app experience.