Kencko - Mobile App & UX UI Design

Logotype

Balanced identity

• Kencko - Mobile App ui / ux is uplifted with a logo that features both a distinctive full wordmark and a sleek “k.” symbol. The main idea behind the logo was to provide a feeling of simplicity and modernity, which are easily understandable.
  
  The clean, balanced look reflects Kencko’s values of health and natural nutrition, making it instantly memorable and aligned with the mission of promoting mindful eating.

Interface

Your healthy start

• We designed the Kencko app to make healthy eating simple and enjoyable. With intuitive nutrition tracking and personalized wellness insights, the interface guides users toward balanced habits. Our clean, calming design supports mindful choices by using soft colors and clear data visuals that turn daily health goals into achievable steps.

• Reach personal wellness goals

  Kencko - Mobile App project helps tracking your nutrition and reaching your wellness goals. The user-friendly design makes it easy to monitor your progress, stay motivated, and and turn dietary behaviors into small accomplishments.

Typography

Gilroy Typeface

• For Kencko - Mobile App example, we chose the Gilroy font. On the same line with their logo, the font choice is based upon the feeling of simplicity. It is approachable enough to radiate comfort regarding a topic of eating, yet professional to help keep up with user’s goals.
  
  Gilroy perfectly complements the brand’s fresh personality, helping users feel confident and supported on their journey to better nutrition. This font helps upkeep the calm atmosphere, supports communication and does create a soothing feeling.

Landing Page

Designed to drive downloads

• We crafted a clean and engaging landing page tailored to attract and motivate Kencko’s target audience to download the mobile app. By highlighting key benefits with clear visuals and compelling calls-to-action, the design creates an intuitive path from discovery to installation. This focused approach ensures users immediately understand the app’s value, boosting conversion and expanding the user base.

Interface

Health progress and recommendations

• Personalized dietary recommendations and your health progress. The app continuously adapts to user’s needs, providing actionable insights that help them stay motivated and achieve lasting wellness.

Flow map

User Flow

• For the Kencko project, we developed a flowchart visualizing the sequential steps of user flow. We've crafted a detailed flow map for the Kencko project, offering a clear overview of sequential steps and connections between screens.

Interface

Navigate through a colorful selection

• Explore a wide variety of vegetable blends in the app, each designed to deliver balanced nutrition and delicious flavor tailored to your lifestyle. Easily track your favorites and discover new options that keep your meals vibrant and healthy every day.

Identity

Branded products

• To strengthen Kencko’s identity beyond the digital space, we designed a cohesive line of branded products, including packaging, tote bags, shakers, and stickers. Every item was thoughtfully crafted to align with the brand’s values of health, simplicity, and sustainability. Creating physical products means turning Kencko from just an app to a lifestyle that is fun and fancy to follow.

Socials

Targeted Instagram ads that Convert

• We developed a series of visually striking, conversion-focused Instagram ads to promote Kencko to its core audience. Each ad was tailored to highlight key app benefits, using motion, bold messaging, and brand-aligned visuals to stand out in the feed.
  
  With strategic audience targeting and A/B testing, the campaign drove high engagement and a measurable increase in app downloads and brand awareness.

Result

From research to final outcome

• We progressed from analyzing competitors to achieving the final result that you see today in 5 sprints.
  
  The project's visual concept now perfectly aligns with its goals and needs, while the intuitive user interface ensures user-friendliness. Branding and the visual concept make our project more appealing to our target audience.