Mercedes-Benz GLC 300e – Automotive Web Configurator & UX UI Design

Typography

Font Choices

• We selected Lufga for the Mercedes-Benz GLC 300e – Automotive Web Configurator project to ensure visual clarity and brand consistency across the interface. This geometric sans serif font supports a balanced, minimalist layout and reinforces the product’s clean UX structure.
  
  Its straightforward letterforms improve readability on all screen sizes and create a smooth interaction flow. The Mercedes-Benz GLC 300e – Automotive Web Configurator example benefits from the typeface’s neutrality, which aligns with the premium, precision-driven feel of the automotive brand.

Strategic Plan

Inside the Design Logic

• The strategy focused on creating a sleek, intuitive customization experience that empowers users to visualize their ideal vehicle in real time. It aimed to streamline complex configuration flows with a focus on clarity, responsiveness and aesthetic precision. Additionally, it enhanced the decision-making process by integrating dynamic pricing, live previews and model-specific data, allowing users to confidently explore options and build a Mercedes that reflects their preferences.

Problem and Solution

Pain points became product priorities

• The Mercedes-Benz GLC 300e – Automotive Web Configurator ui / ux offers a sleek, intuitive way to explore and customize vehicles. With smooth interaction and elegant design, it enhances the digital buying experience across all devices.

• Problem

  Premium car buyers often face fragmented, uninspiring digital experiences that fail to match the luxury of the product itself. Outdated configurators lack personalization, clarity and fluid interaction-resulting in user frustration, decision fatigue and drop-offs before purchase.

• Solution

  We created a seamless, intuitive configuration platform tailored for the Mercedes-Benz audience. From interactive customization to immersive visuals and responsive mobile UI, the experience delivers sophistication, speed and control. The platform bridges premium product and digital journey-turning configuration into an emotional, confident decision-making experience.

Mobile app

Effortless Responsive Experience

• The Mercedes-Benz GLC 300e Configurator project delivers a seamless UX/UI experience for interactive vehicle customization. The mobile app offers intuitive navigation, clear visuals and responsive controls to simplify configuration.
  
  Users explore options like wheels, interior colors and lighting with live previews, enabling confident decisions. This example highlights dynamic data use and smooth interactions, boosting user engagement and conversion in the automotive configurator industry.

Key features

• 360° Interactive Vehicle View

  Users can explore the vehicle in real-time with a full interactive 360° display, switching angles, zooming and rotating the car directly on screen.

• Detailed Customization Options

  The app enables in-depth configuration - from selecting rim types and grille styles to choosing exterior and interior colors - all via a clean, intuitive UI.

• Real-Time Visual Feedback

  Any changes made by the user (e.g., wheels, trim, lighting) are instantly reflected in the car preview, providing a seamless and confident personalization experience.

Landing Page

Designing Screens with Intent

• We created a dedicated website to extend the Mercedes-Benz GLC 300e Configurator experience. It offers users a chance to explore more features, digital extras and business solutions.
  
  The site delivers clear information and easy navigation, supporting customer engagement and providing answers to common questions. This landing page example enhances brand interaction and conversion through a seamless digital platform.

Key features

• Extensive Customization

  Users can easily explore a wide range of models, trims and accessories with real-time previews, making every configuration feel personal and informed.

• Effortless Navigation

  A clean, responsive interface ensures smooth browsing across devices, allowing users to switch between options and features without friction.

Branding

Crafted for Distinction

• The Mercedes-Benz GLC 300e Configurator branding blends elegance with clarity. Typography and layout reflect the vehicle’s premium quality. The visual system balances minimalism and sophistication, ensuring brand recognition across digital and physical touchpoints. Unique elements like bold wheel visuals and strong monochrome contrasts create a high-end feel in the automotive space. This identity elevates the product.

Social Media

Social-First, Brand-Aligned

• Our social media campaign for the Mercedes-Benz GLC 300e Configurator project highlights key product features with elegant visuals and concise messaging. We created engaging stories to showcase comfort, luxury and design excellence. These posts drive user engagement and brand awareness across platforms, supporting traffic growth and conversion.

Result

Design That Delivers Results

• We designed a sleek and intelligent interface that simplifies the car customization process. The project spanned 4 focused sprints, each dedicated to refining UX clarity and elevating user interaction. From wireframes to launch-ready visuals, every detail aligned with Mercedes-Benz’s premium brand standards. The result? A fully functional configurator that feels effortless, elegant and precise-just like the vehicle it represents.