Porsche Configurator & UX UI Design
Porsche enthusiasts deserve a seamless experience when configuring their dream vehicle — every detail should feel personal, precise, and refined.
Sophia Turner
Co-Founder, Porsche Configurator
About the project
Client
Porsche 911 Tagra 4 Configurator
Discovery
UX/UI Design
Category
Transportation
Date
2025
Automotive Industries AI | UX & UI Design
Typography and color
Defining clarity and brand presence
AI In Automotive Industry | UX & UI Design
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Drivers seek full control. Our concept delivers dynamic, intuitive customization with immersive real-time visuals.
Vitalii B.
UX Architect
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We tested interactive flows to define the ideal structure for selecting trims, features, and visual customizations.
Victoria P.
Lead Designer
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Users need immersive, clear control. Our concept delivers a seamless interface with responsive visuals and tactile feedback.
Mari S.
CX Designer
AI Automotive Industry | UX & UI Design
User Research
Understanding driver expectations
Key Findings
AI Automotive | UX & UI Design
User Profile
Driver-oriented user modeling
AI In The Automotive Industry | UX & UI Design
- “
This configurator has made it easier for me to explore options and build my Porsche exactly how I imagined.
Daniel Weber
Co-Founder, Performance car enthusiast
Challenges faced
01
Difficulty comparing trim and features
02
Limited real-time preview adjustments
03
Complex navigation disrupts smooth config flow
AI For Automotive Industry | UX & UI Design
User Discussions & Insights
Built around what users need
Key Findings
AI And Automotive Industry | UX & UI Design
Problem and solution
Precision-led answers to user pain
Artificial Intelligence In Automotive | UX & UI Design
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Drivers struggle with rigid configurators, unable to preview changes or navigate options without friction or confusion.
Victoria P.
Lead Designer
Artificial Intelligence Automotive Industry | UX & UI Design
Solutions
Artificial Intelligence In Automotive Industry | UX & UI Design
Landing page
Designing interfaces that leave a mark
Automotive Artificial Intelligence | UX & UI Design
Mobile app
Mobile design for configurator flow
Artificial Intelligence In The Automotive Industry | UX & UI Design
Key Features
Artificial Intelligence Automotive | UX & UI Design
System Usability Score
Scoring reflects user confidence
Application Of Artificial Intelligence In Automotive Industry | UX & UI Design
Branding
Establishing a bold, unified identity
Use Of Artificial Intelligence In Automotive Industry | UX & UI Design
Result
Evaluating success through impact
AI Auto Sales | UX & UI Design
Key Efficiency Gains
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Users now experience stronger engagement and less confusion during configuration process.
Sophia Turner
Co-Founder, Porsche Configurator
Artificial Intelligence For Automotive Applications | UX & UI Design
Next steps
Moving the configurator forward
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Outstanding progress so far! Now, let’s ensure a consistent experience across all screen sizes and platforms.
Sophia Turner
Co-Founder, Porsche Configurator
AI Car Sales | UX & UI Design
Shall we chat?
[email protected]Let’s
talk
Let’s
talk