RE Management Tool - Real Estate SaaS & UX UI Design

Property Exploration

Property Exploration

• In our RE Management Tool - Real Estate SaaS example, we designed an intuitive property listing and discovery interface that empowers property managers to browse available properties with ease. The showcased screens demonstrate the mobile experience for viewing individual properties within the platform.

Strategy

Informed Design Strategy

• Our strategy focused on unifying fragmented workflows and simplifying navigation to create a cohesive, user-friendly platform. By aligning design decisions with internal insights, we ensured the tool addressed real pain points faced by property managers.

User Insights

User Insights

• Our research uncovered key pain points faced by property managers, including fragmented data, time-consuming workflows, and delayed communication with tenants. These insights guided RE Management Tool - Real Estate SaaS project and our design strategy to streamline processes and improve overall efficiency.

User Pain Points

• 68% - Fragmented Data

  Property managers reported inefficiencies due to juggling multiple tools.

• 76% - Time-Intensive Workflows

  Property managers spent over 20 hours weekly on manual administrative tasks.

• 51% - Delayed Communication

  Tenants were dissatisfied with response times for unclear communication.

User Needs

• 17% - Unified Access to Tenant Data

  Property managers wanted a single platform to view and manage tenant information seamlessly.

• 31% - Automated Rent Management

  Users prioritized automating rent collection to reduce manual tasks and errors.

• 52% - Efficient Maintenance Tracking

  Managers highlighted the need for streamlined maintenance requests and progress monitoring.

Problem and Solution

From Challenges to Features

• Through our discovery phase in RE Management Tool - Real Estate SaaS project, we uncovered key obstacles for property managers: fragmented data across tools, time-consuming workflows, and delayed communication with tenants. Our solution focused on unifying tenant data, automating rent processes, and streamlining maintenance tracking to empower managers with a single, intuitive platform.

• Problem

  Struggle with fragmented tools, making it hard to manage tenants, rent, and maintenance in one place.

• Solution

  We created a unified dashboard to streamline workflows and centralize property management tasks.

Logo Design

Crafting the Brand Mark

• During the visual identity process, the team created a mark by overlapping two circles to symbolize the connection and balance essential to property management. The warm gradient conveys energy and trust, while the clean, minimal composition ensures clarity and modernity.

  The logo was carefully built with exact spacing and proportions. This keeps it clear and impactful everywhere it appears, like on digital screens or in print.

Mobile app

Smart Property Management on the Go

• User research showed that managing multiple properties on mobile devices often felt cumbersome and disconnected, leading to inefficient workflows and missed updates.

  To solve this, the team designed an intuitive mobile interface that centralizes property information, tenant data, and maintenance tasks. This approach enables property managers to quickly locate properties, track availability, and monitor leasing progress.

Key Feautures

• Property Map View

  A dynamic map interface displays property locations and availability, making it easy to visualize and manage assets at a glance.

• Property Details

  Detailed property cards provide essential information, images, and status indicators, ensuring managers can make informed decisions quickly.

• Tenant Search Dashboard

  An interactive dashboard simplifies tenant tracking and lease management, with visual indicators for current leases and properties in planning.

Typography & Colors

Interface Design Principles

• As part of crafting a cohesive RE Management Tool - Real Estate SaaS ui / ux, the team developed a modern visual system to ensure emotional resonance across every screen. The chosen typography balances elegance with readability, using distinct heading and body styles for clear information hierarchy.

  The color palette combines bright, energetic yellow with calming blue, complemented by white and black to maintain contrast and accessibility.

Landing page

Designing for Conversion

• The landing page was designed as a clear, engaging entry point into the Property Management Tool. The team focused on delivering a seamless user experience that communicates the product’s value through concise storytelling, clean visuals, and a structured grid system.

  Every section of the page was crafted to guide the user. Key benefits of the tool were highlighted, and features were showcased on various devices. The design incorporates a detailed grid system for consistency and thoughtfully organized spacing for visual balance. Strong visuals reinforce the product’s modern, professional identity.

Branding

Impactful identity

• The team created a unified branding system that extended seamlessly across ID badges, promotional displays, tote bags, and keychains. Each element consistently showcased the brand’s signature colors and design motifs, reinforcing a sense of professionalism and approachability.

  This comprehensive approach ensures every interaction from in-person events to everyday accessories reflects a confident, modern, and instantly recognizable brand. This builds familiarity and trust at every user touchpoint.

Net Promoted Score

Measuring user loyalty

• The team assessed user sentiment with an NPS survey, asking customers how likely they were to recommend the platform. The majority of users responded positively, leading to a strong NPS of 70, which indicates exceptional loyalty and satisfaction.

Key Insights from User Feedback

• 71% Promoters

  Praised valuable features and shared positive experiences.

• 19% Passives

  Expressed moderate satisfaction, highlighting opportunities for refinement.

• 9% Detractors

  Pointed out areas of disappointment, offering direct feedback for improvement.

NPS Result

• The high Net Promoter Score reflects strong advocacy among users, suggesting the platform delivers a compelling, recommendable experience.

Social Media

Social Media Marketing

• We created a polished, impactful social media campaign that showcases the product’s key features and real-world benefits for both landlords and tenants. Each post is designed with consistent branding, clear messaging, and modern visuals to capture attention and communicate value. This cohesive approach boosts engagement and positions the platform as a trusted, innovative solution in the property management space.

Result

Measuring success and impact

• After releasing the redesigned property management app, the team tracked key performance metrics to assess the outcome. Analysis showed that the streamlined workflows and automated processes led to significantly faster maintenance responses and improved tenant communication, directly boosting satisfaction rates.

Key Outcomes

• 85% - Customers Satisfaction

  Shows a strong improvement, indicating that users are highly pleased with the new platform experience.

• 70 Net promoted Score

  It reflects exceptional user loyalty, suggesting customers are enthusiastic about recommending the product to others.

Next iteration

Planning What’s Next

• After defining the initial stages of the platform, including the mobile app and landing page, the team and stakeholders came together to chart the next iteration of the product. The roadmap highlights plans for a multiplatform experience, even including VR-friendly solutions. This aligns technical innovation with the evolving needs of property managers.