RentEase Property SaaS & UI UX Design

Strategic Plan

Guiding growth with strategies

Customer study

Detailed study to improve the quality

• For the RentEase Property SaaS project, we interviewed landlords and property managers to find issues in rental workflows. Insights shaped UX and UI updates in our project, focusing on payment screens, maintenance requests, and tenant communication.

Study Results

• 58% – Mobile-first layout

  Users preferred mobile-first design for managing rental tasks. Indicates need for responsive UI and adaptive layouts.

• 36% – Financial reporting

  Streamlined financial tracking needed. Low satisfaction with current reporting flows. Conversion friction in finance-related features.

• 74% – Real-time analytics

  High demand for live data access. Key for decision-making. Direct impact on retention and engagement.

• 61% – Navigation and usability

  Users want intuitive navigation. Poor UX reduces task completion rate and raises CSR volume.

User Discussions & Insights

Customer Needs & Priorities

• In the early stages of the RentEase project, the team ran structured interviews to identify key needs in property management workflows. These insights guided product decisions, with a focus on real-time updates, automated expense tracking, and integration with accounting tools to improve user satisfaction and reduce churn.

Core Learnings

• 62% – Real-time updates

  Users requested live data on property performance. This impacts engagement and retention. Delays in updates affect trust and usage frequency.

• 44% – Expense tracking

  Users asked for automated expense features. Current manual inputs lower satisfaction and increase churn. RentEase Property SaaS ui / ux needs simplified workflows.

• 54% – Integration with accounting tools

  High interest in platform sync with external software. Lack of integration creates drop-off in multi-platform users. Affects conversion and reduces cross-tool usability.

• 38% – Mobile interface

  Users highlighted mobile usability issues. Non-intuitive navigation lowers mobile task completion. RentEase UX requires better flow and UI clarity.

Problem & Solution

Spotting Pain Points and Solving Them

• User research showed that managing property finances was slow and complicated, causing frustration and reducing engagement.

  To solve this, the team designed automated tracking and real-time insights. This approach simplifies property management, improves the UX/UI, and supports better conversion and retention for RentEase.

• Problem

  Landlords struggle to manage property data and finances efficiently. Manual tracking increases time spent and reduces user satisfaction.

• Solution

  RentEase automates expense tracking and offers real-time insights to improve workflows, lower churn rate, and support better financial decisions.

Mobile app

Mobile Property Management

• User research showed that property managers struggled with tracking occupancy and tenant communication, causing delays and lower engagement.

  To improve this, the RentEase project team created a mobile app with real-time updates and easy navigation. This streamlined approach reduces management time and boosts user retention by making core tasks faster and clearer. The updated design helped increase user satisfaction and lowered churn rates by simplifying property and tenant management on the go.

Key Feautures

• Property Management

  Manage all your properties easily with real-time occupancy updates. Use clear tools to track vacancies and improve tenant management efficiently.

• Smooth and Simple Onboarding

  The onboarding process helps users get started with minimal effort. Clear instructions and helpful tips guide users to explore the app’s main features quickly.

• Transparent Property Cost Tracking

  Monitor and manage your property expenses with detailed reports that provide clear and transparent financial data for better decisions.

Branding

Established a Unified Brand Identity

• In the RentEase Property SaaS example, we built a clear, consistent brand focused on trust and usability. The visual system uses clean typography, minimal layouts, and a bold yellow accent for strong recognition across digital and physical touchpoints.

  We applied this to the mobile UI, social media campaigns, printed materials, and branded merchandise like t-shirts and packaging. A detailed style guide ensured consistency for teams and marketing. This approach supports user recognition, improves engagement, and builds long-term retention.

System Usability Score

User Usability Score Analysis

• During the user research phase, the team evaluated the RentEase dashboard interface to see how well it supports property management tasks. The goal was to understand if users could track occupancy, manage tenants, and monitor costs effectively. The research focused on improving user satisfaction, reducing churn rate, and supporting higher engagement.

Top Discussion Points

• Group A - 38/100

  How easy was it to navigate through the app and find the features you needed?

• Group B - 41/100

  Did you feel confident using the app’s financial tools without requesting additional support or instructions?

• Group C - 77/100

  How well did the app meet your expectations for tracking real-time property management data efficiently?

• To measure user satisfaction, the team used the System Usability Scale (SUS), a standard method for assessing perceived usability. The highest score recorded was 82, which is in the “Excellent” range.

  These results show that while some areas need improvement to reduce churn and increase engagement, the core property tracking feature has strong potential for supporting higher retention and user satisfaction.

Typography and color

Typography and color definition

• As part of the RentEase app case study, we created a consistent and scalable visual system to support product growth and ensure clarity across devices. We selected the Urbanist font for its clean, modern appearance that improves readability in daily property management tasks. It offers a professional tone while staying accessible, supporting our goal of reducing user friction.

  For the color palette, we chose tones that build trust and maintain focus throughout the experience. Yellow serves as a highlight color that draws attention to key actions without overwhelming the interface. Green provides subtle background accents that support a calm, professional environment. Purple adds gentle, engaging touches to interactive elements, guiding users clearly without distraction.

Landing page

Designing pages with impact

• The landing page was designed as a clear, engaging entry point into the RentAI product. Our team focused on delivering a seamless user experience that communicates the product’s value through concise storytelling, clean visuals, and data-driven insights.

  Every section of the page was crafted to guide the user, from identifying key problems to demonstrating our AI-powered solutions. We used real research, quotes from the team, and meaningful metrics to create a narrative that feels both human and credible. The result is a modern, conversion-focused page that reflects the product’s simplicity, intelligence, and purpose.

Result

Design-Driven Impact

• After collaborating with our team, we experienced a significant increase in mobile app engagement and overall revenue, improving customer satisfaction and streamlining business operations effectively.

Outcome Insight

• 46% increased downloads

  Updated RentEase improved onboarding screens and simplified key workflows. These changes led to higher conversion rates on app stores and rise in downloads.

• 37% revenue boost

  Streamlined payment interfaces and optimized tenant management tools in the project increased user engagement and reduced churn. This drove increase in revenue, supported by higher retention rates and improved user satisfaction.

Next Steps

Next Phase of RentEase

• After completing the mobile app phase, the team is focusing on expanding platform compatibility and improving responsive design. Progress will be measured using user satisfaction and engagement metrics.