SolaFlux - Solar Energy SaaS & UX UI Design

Strategic Plan

Guiding Our Innovation Strategy

User Discussions & Insights

User Feedback Drives Innovation

• For the SolaFlux project, we conducted regular user testing and review sessions to evaluate pain points and user behavior. Feedback from solar panel owners helped us improve the UX flow and prioritize system alerts. Direct insight from installers highlighted the need for simplified navigation and data clarity.
  
  These ongoing discussions increased user satisfaction and reduced support requests.

Key questions from the interview

• 72% - Very

  How easy is it to monitor your solar panel's performance using this app?

• 54% - Real-time tracking

  What feature in the app has made the biggest difference in managing your energy usage?

• 46% - More customization

  If you could improve one thing about the app, what would it be?

• 80% - Efficiency

  What benefits do you get?

Problem and Solution

Problem-Solving Through Design

• Managing solar energy without centralized insights can be inefficient and frustrating. SolaFlux UX/UI solves this by integrating real-time metrics, system alerts, and visual analytics into one dashboard. Users now access performance data and receive alerts instantly, improving operational decisions.
  
  This streamlined experience contributes to lower churn rates and improved daily engagement.

Solution

• We simplified the interface, restructured menus, and enhanced usability to ensure effortless and intuitive navigation for users.

Mobile app

Optimized Mobile User Interface

• SolaFlux UX/UI for mobile is designed for quick access and simplified control in solar system monitoring. The design ensures that key actions are accessible within two taps, improving task speed on mobile. Offline mode support also allows users to view basic system data without a connection.

Key Features

• Real-Time Battery Tracking

  Track your solar system's efficiency with real-time battery analytics and current power output displayed in kW.

• System Status Overview

  View your solar panel's status, performance data, and health indicators for maximum efficiency.

• Energy Insights Dashboard

  View comprehensive analytics on energy performance, consumption, and system efficiency.

Colors

Chosen Colors for Visual Impact

• The interface uses monochrome gray tones for clarity and structure. Accent orange was added to guide user attention to key actions and system alerts. This balance supports data readability in various lighting environments. The color palette also reflects the SolaFlux green energy branding without visual noise.

Typography

Styling with Purposeful Typeface

• We used Lufga for its simple, readable form and consistent alignment with clean interface design. Our choice supports clarity for both technical and non-technical users. Typography reinforces our goal to prioritize usability in all SolaFlux screens.

Landing page

User-Centric Landing Page

• The SolaFlux landing page was designed around direct conversion goals. We used a clean structure with focused CTAs, guiding users to explore the platform's solar energy tools. High-signal content and user trust elements improved session time and sign-up flow.

Result

Measurable Success and Impact

• We redesigned the SolaFlux web and mobile platforms with a focus on clear UX, system reliability, and simplified navigation. Our team implemented real-time monitoring tools, intuitive dashboards, and scalable UI components for energy insights.
  
  These updates improved task completion speed, reduced friction in daily usage, and laid the groundwork for higher conversion and retention metrics.

Efficiency Boosted

• +32%

  Real-time insights and optimization tools enhanced solar system efficiency and performance.

Next steps

Take the Next Solar Step

• We're working to integrate the app into Apple Home for seamless smart home control. The next update will include localization to expand usability for global users. These improvements aim to raise CSR and widen our active user base.