xTiles CRM - Resource SaaS UI UX Design

Before redesigning xTiles, we struggled with how users managed overlapping schedules and team capacity.

Maks Kuchur, CEO, xTiles

Maks Kuchur

CEO, xTiles

Screenshot of the xtiles CRM software UI design on a laptop, illustrating responsive interaction.

About the project

xTiles is a cloud-based platform designed to streamline and optimize resource allocation for professional services firms.

  • Project

    xTiles


  • Location

    New York, USA


  • Category

    CRM System


  • Date

    2023


  • design ux UI SAAS CRM admin dashboard software corporate Web

    design ux UI SAAS CRM admin dashboard software corporate Web

  • Team using xTiles CRM software on a laptop, featuring brand logo and project success message.

    Product Design| UX & UI Design

Social Media

Consistent Visual Strategy

  • xTiles CRM - Resource SaaS project uses a social media approach built on simple graphic design and strong ux/ui principles. Main colors are blue and white to keep posts clean, readable, and aligned with the platform’s branding. This helps improve engagement by making content easy to recognize and navigate.

    The xTiles ux/ui uses direct messaging and structured layouts. Posts show clear information about team members and platform features to boost user satisfaction and conversion rate. This approach supports brand recognition and reduces churn rate by helping users see value quickly.

  • Screenshot of the xTiles CRM mobile app showing a resource profile for William Tennessee.

    design ux UI SAAS CRM admin dashboard software corporate Web

  • xTiles branding and UI design graphic for CRM and mobile app.

    design ux UI SAAS CRM admin dashboard software corporate Web

Product Design Overview

Focused User Experience

  • The xTiles CRM - Resource SaaS example shows a resource planning dashboard with a clear ux/ui. It displays team members, project hours, and task timelines in a simple layout. The graphic design uses dark backgrounds and strong contrast for easy reading. Metrics like active projects and running processes help users track workload and improve resource allocation.

    The xTiles CRM - Resource SaaS ui / ux uses an intuitive flow so users can see key information quickly. Direct messaging supports higher engagement and reduces churn rate by giving clear insights into performance. The platform’s interface is designed to match user expectations and drive better conversion rates for professional services.

  • We started with a clear study of the problem, then developed a clear information product.

    Stan D., CIO

    Stan D.

    CIO

  • Person using a laptop, illustrating interaction with CRM or SaaS software.

    design ux UI SAAS CRM admin dashboard software corporate Web

Product Information Architecture

Clear User Flow

  • The xTiles example shows an early ux/ui map with a simple layout. Users move from sign up and login to the home page, then manage persons, projects, events, graphs, notifications, profile, and dashboard settings.

    The graphic design uses a clean hierarchy for easy navigation. This improves user satisfaction, boosts engagement, and supports higher conversion rates by guiding users through key actions without confusion.

  • Screenshot of the xtiles CRM resource management mobile app UI with data diagrams and meters.

    design ux UI SAAS CRM admin dashboard software corporate Web

  • xTiles CRM resource allocation software branding graphic featuring logo and text: "Your assistant in the allocation of resources".

    design ux UI SAAS CRM admin dashboard software corporate Web

  • Screenshot of the mobile app UI for xtiles CRM, showing a data meter and user profile section.

    design ux UI SAAS CRM admin dashboard software corporate Web

User Research

UI Research Example

  • xTiles example shows a user working across smartphone and laptop, highlighting cross-device UX needs. The project focuses on user research to boost satisfaction, engagement, and conversion rate.

    Clean UI, clear typography, and minimal design support lower churn rate and better retention. xTiles targets the cloud-based professional services industry to optimize resource allocation with an intuitive interface.

  • Professional using a laptop to interact with the CRM software.

    design ux UI SAAS CRM admin dashboard software corporate Web

Insights and Outcomes

  • Based on our research of potential users and a series of interviews, the project ran active testing to validate design updates. This improved existing features and added new ones to match user needs. The process focused on higher user satisfaction, better engagement, and improved conversion rate for the cloud-based professional services industry.

Key Metrics

    • 30 interviews

      Collected feedback to improve xTiles UX / UI, increase user satisfaction, and support retention.

    • 8 new features

      Introduced updates based on user needs to boost engagement and conversion rate.

    • Screenshot of the xtiles CRM SaaS UI/UX design, featuring a metric meter within the interface.

      design ux UI SAAS CRM admin dashboard software corporate Web

    • design ux UI SAAS CRM admin dashboard software corporate Web

      design ux UI SAAS CRM admin dashboard software corporate Web

    Dashboard

    Planning Resources

    • The xTiles CRM features a desktop interface for managing team resources in the productivity SaaS space. The Planning Resources section uses a modular layout with clear visual hierarchy to show employee data, project timelines, and workload.

      Users can filter by role or status and view real-time metrics like hours worked, active projects, and rate per hour. A Gantt-style timeline highlights project stages and task overloads, improving visibility and reducing churn.

    • Dashboard Architecture | UX & UI Design

      Dashboard Architecture | UX & UI Design

    • xTiles branded illustration with the text 'CREATE YOUR UNIQUE PATH TO SUCCESS FOR EACH PROJECT'.

      design ux UI SAAS CRM admin dashboard software corporate Web

    Planning Stage

    Process and Outcomes

    • The team executed a 13-week plan to build a user-friendly SaaS platform focused on resource allocation. Their goal was to reduce churn and improve satisfaction through iterative design and workflow improvements.

    User-driven insights for outcomes

      • Discovery and Define

        Early work involved competitor analysis and research to validate assumptions. User modeling and journey mapping revealed engagement blockers, with emphasis on professional service workflows to enhance task allocation.

      • Ideate and Solution

        Wireframes and user flows simplified interactions and improved retention. High-fidelity screens and a design system ensured brand consistency and usability. Usability tests tracked support requests to smooth the experience.

      • Outcome

        The final UI aligned branding with user needs, leading to stronger retention, lower churn, and higher engagement through clearer information and streamlined interactions.

      • design ux UI SAAS CRM admin dashboard software corporate Web - xTiles CRM - Resource SaaS UI UX Design

        design ux UI SAAS CRM admin dashboard software corporate Web

      • Business Dashboard Development Services | UX & UI Design

        Business Dashboard Development Services | UX & UI Design

      Team Management Tool

      Focused on team visibility

      • In the xTiles project, the UX/UI design simplifies access to real-time resource data. The interface supports quick decisions through clear visual hierarchy and structured layouts. Core UX goals focused on usability and fast navigation, reducing friction in task tracking.

        This UX / UI enables users to monitor bottlenecks, track utilization, and optimize project timelines. Metrics like conversion rate and retention are supported by the clarity of call-to-action placement and minimal user path.

      • design ux UI SAAS CRM admin dashboard software corporate Web

        design ux UI SAAS CRM admin dashboard software corporate Web

      • A person using xtiles CRM software on a laptop and mobile phone, showcasing project stakeholder management.

        design ux UI SAAS CRM admin dashboard software corporate Web

      Mobile app

      Focused on performance metrics

      • The xTiles project applies a structured mobile UX/UI system that simplifies team management. The design enables users to view key team data with minimal effort. Emphasis was placed on clarity, quick interaction, and adaptability to mobile gestures. Visual structure improves readability and helps reduce user friction during navigation.

      Mobile App Experience

        • Team Member Overview

          Users get direct access to employee profiles, time tracked, and hourly rates. This speeds up internal coordination and supports task allocation.

        • Performance Breakdown

          Hours worked, project count, and experience levels are presented with smart visual indicators. UI elements support immediate recognition and fast input, improving engagement and conversion rate.

        • Touch-Optimized Design

          xTiles UX / UI supports swipe and tap gestures. Components are designed for high interaction accuracy on mobile screens. This improves user satisfaction and reduces churn by streamlining routine actions.

        • Screenshot of the xtiles CRM mobile app UI on an iPhone, highlighting SaaS resource management features.

          design ux UI SAAS CRM admin dashboard software corporate Web

        Mobile app

        Focused on resource visibility

        • In designing the dashboard for the project, the team focused on clarity, fast access, and task-focused UX/UI. The interface was built to support quick decisions, showing real-time resource availability, workload distribution, and potential bottlenecks with minimal interaction. Each element is optimized for project tracking and improving overall productivity.

        • Screenshot of a CRM resource management UI with a meter display.

          xTiles CRM - Resource SaaS UX UI Design

        • Dashboard Development Services | UX & UI Design

          Dashboard Development Services | UX & UI Design

        Dark Theme

        Team Management – Dark Mode

        • The xTiles CRM includes a dark-themed dashboard designed for workspace planning in the productivity and SaaS industry. The UI applies a dark background with high-contrast accents, improving focus and reducing eye strain during extended use.

          The dark version supports better accessibility in low-light environments. It improves retention and engagement by offering users visual comfort without losing functionality or navigation clarity.

        • Web Dashboard Development | UX & UI Design

          Web Dashboard Development | UX & UI Design

        Branding

        Scalable visual identity

        • We designed a consistent branding system for xTiles CRM, combining geometric visuals with modern typography to reflect structure and clarity. The identity scales across digital and physical formats, from signage to social media.

          The design uses high contrast and minimal layout for strong visibility. Templates for digital posts and printed materials maintain brand consistency, improving recognition and supporting retention. The visual system reflects the product’s focus on usability and organization.

        • Branding graphic featuring the xtiles CRM/SaaS/Mobile App UI design and logo.

          design ux UI SAAS CRM admin dashboard software corporate Web

        • xTiles ensures collaboration between team members and stakeholders. Plan and allocate resources together, ensuring that everyone is on the same page and aligned with project goals.

          Alina L., Lead Designer

          Alina L.

          Lead Designer

        • design ux UI SAAS CRM admin dashboard software corporate Web

          design ux UI SAAS CRM admin dashboard software corporate Web

        • A person gives a presentation on the xtiles CRM SaaS and Mobile App UI/UX.

          design ux UI SAAS CRM admin dashboard software corporate Web

        Resource Planning

        Clear Task Planning

        • This example shows how we designed a mobile UI that helps us handle resource conflicts and track workload with less friction. The interface makes project time and team capacity easy to read and act on.

          We focused on a clean, intuitive layout that supports better planning decisions and reduces miscommunication.

        • iPhone displaying the xtiles CRM mobile app UI with resource meter.

          design ux UI SAAS CRM admin dashboard software corporate Web

        Result

        Validated Usability and Visual Consistency

        • Following platform research and UX audits, we introduced a concept focused on improving user flows and visual clarity for xTiles. The UI was shaped through collaboration and testing sessions to better reflect user behavior and content hierarchy.

        • The updated layout helped us reduce confusion, align internal teams, and focus on what matters in daily planning.

          Maks Kuchur, CEO, xTiles

          Maks Kuchur

          CEO, xTiles

        • design ux UI SAAS CRM admin dashboard software corporate Web

          design ux UI SAAS CRM admin dashboard software corporate Web

        Shall we chat?

        [email protected]

        Let’s

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        talk

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