Zaptix - EV Charging CRM & UX UI Design

Strategic Plan

Designing around clarity, action, and momentum

• We aligned with the client’s vision by focusing on three core goals: real-time insights, simple navigation, and clear visual hierarchy.

User Discussions & Insights

Pain points that shaped the product

• These insights validated the need for integrated dashboards and spatial data visualization. We also discovered key bottlenecks in how EV operators managed sessions and interpreted energy trends.

Key highlights from the interview

• 67% – Lack of real-time insights

  Respondents lacked real-time station information – delays were frequent and costly. Many operators reported missed revenue due to delayed reactions during peak demand.

• 72% – Disconnected session metrics

  Respondents found session metrics scattered across tools. This made it harder to analyze charging behavior or adjust pricing strategies quickly.

• 54% – Fragmented session data

  Respondents found session metrics scattered across tools. This fragmentation made it difficult to track performance or identify usage patterns efficiently.

Problem & Solution

Turning complexity into fast decisions

• EV charging operators struggled with multiple data sources and inconsistent station visibility. Real-time updates were either missing or difficult to act on. Without a single source of truth, teams wasted time switching tools and manually aggregating metrics.

Solutions

• We unified scattered data into one screen to reduce delays and speed up action. With Zaptix - EV Charging CRM ui / ux, operational clarity improved, and teams could track metrics and take action instantly.

• 01 – Live insights

  We created a map-first interface with real-time charging insights. This design makes geographic awareness part of every decision.

• 02 – Unified metrics

  Energy and financial data are now unified under one dashboard. It simplifies reporting and supports faster, data-backed decisions.

• 03 – Smarter tracking

  A new session summary screen improves visibility into charging history and patterns. Operators can now analyze usage trends in just a few taps.

SUS Survey

Enhancing systems with usability validation

• Survey feedback confirmed usability success and emphasized the impact of clear data presentation. 



  SUS results confirmed the design’s clarity and ease-of-use, showing strong alignment with real-world team needs and decision workflows in Zaptix - EV Charging CRM project.

Key questions from the interview

• Group A – 76%

  Did maps improve operations?

• Group B – 80%

  Was the app intuitive on first use?

• Group C – 78%

  Was session and energy data easy to manage?

Mobile app

All-in-one mobile control

• The app merges maps, session tracking, and energy insights into a single, streamlined interface – giving EV teams the tools they need, wherever they are. It simplifies operations, reduces churn rate, and boosts user engagement by improving access to live data. Zaptix example shows how intuitive dashboards reduce operational friction and drive retention.

Key Features

• Operations view

  Monitor driver activity, station availability, and overall session data in one central dashboard designed for operational clarity.

• Quick setup

  The Storyboard screen enables users to arrange, edit, and preview video scenes effortlessly.

• Data insights

  Stay updated with real-time power usage, monthly energy trends, and financial analytics - all visualized for quick decisions.

Typography & Color

Defining identity through visual clarity

• We selected the Outfit font for its legibility across devices and consistency in visual rhythm. It allows users to focus on content and metrics without distraction. Our choice supports better UI balance and improves scanability in dashboard contexts. We tested multiple typefaces but prioritized clarity in low-light and high-speed decision-making environments. Clean type and a warm palette reflect clarity, trust, and modern identity, which are crucial for Zaptix - EV Charging CRM example.

Landing page

Accelerating EV station management

• The landing page introduces the platform’s value with a clear layout and key highlights like live energy data and mobile controls. Zaptix project benefits are visible from the first scroll – optimizing conversions and supporting user onboarding.

Result

Smarter workflows, faster teams

• The new design brings all key metrics into one place – no more switching between tools or waiting for updates. This boosted retention and helped reduce context-switching by 40%.

Key Efficiency Gains

• +25% faster decisions

  Simplified dashboard access and improved alerts enabled quicker actions during peak charging hours.

• -32% fewer delays

  Centralized metrics helped operators respond to session errors and grid fluctuations with better timing.

Next Iteration

From insights to intelligence

• We transform raw data into actionable intelligence, powering continuous improvement and smarter strategic decisions with every cycle. The upcoming Zaptix UX update will focus on predictive insights and real-time anomaly alerts to further reduce churn.