Brand Book &
Brand Guidelines
Your logo, colors, voice and the rules that hold them together, written down once. A brand book that keeps every designer, deck and campaign recognisably you.
A Brand People Recognise on Sight
Recognition is built from repetition. The same blue, the same voice, the same logo treatment, everywhere a customer meets you. A brand book sets each of those once so the pieces stop contradicting each other and start adding up to a single, memorable identity.
Real Words from Real Projects
Highlight Work
Identity built from scratch - how is it? Browse our most recent works to see branding restore the soul of the product through sophisticated changes.
Levitate
Our main focus has been on developing an intuitive user interface that provides ease of interaction. Our approach has been deeply rooted in understanding the users’ needs, preferences, and behaviors. We prioritized simplicity and clarity in design, aiming for a clean and uncluttered layout that facilitates easy navigation and control.
Wellness
Client type
41% CR
Conversion
4.1x RR
Retention
+51%
Increase in the number of users
+73%
Increase in user satisfaction
+44%
Revenue growth
How a Brand Book Comes Together
This is strategy work before it is design work. A brand book that skips the thinking is just a style sheet, so the first stages are about deciding who you are before anyone picks a font. Five stages, roughly a month.
Discovery
We start by gathering what already exists and talking to the people who built it. Interviews, a sweep of your current materials and a look at competitors tell us where the brand is consistent, where it drifts and what it should stand for. Everything after this traces back to what we learn here.
Strategy
Before a single visual, we settle the foundation: mission, values, positioning and who the brand is actually speaking to. This is the layer most “brand books” skip, and it’s the reason theirs gather dust while yours gets used. You approve this before we design anything.
Verbal Identity
A brand sounds like something before it looks like something. We define the tone of voice, write the taglines and set the messaging rules, so a support reply and a billboard read as the same company. Examples go in the book, not just adjectives.
Visual Identity
Now the look. Logo construction and usage, the color palette with exact values, typography, imagery direction, iconography and patterns. Each one comes with the rule for using it and the mistake to avoid, because a palette without rules just becomes five more blues.
The Book Itself
Everything is compiled into one documented guide: clear sections, real examples and the do’s and don’ts that keep it honest. You get it in a format your team and any contractor can open, follow and extend, not a PDF nobody can find in six months.
Who Comes to Us for This
Logan CarterCEO, CRM Product
We had a strategy on paper but no way to see the brand. Rondesignlab turned the idea into a visual identity we could actually point to, and the book means every collection launch now starts from the same place.
Olivia MorganCMO, Education Platform
After we found our market, the brand hadn’t caught up. We needed a guide before we scaled, not after. The brandbook gave us one, so our next ten hires inherited a brand instead of guessing at it.
Levi SandlersCOO, Financial Tool
Years of material, none of it organised. Every new deck reinvented the brand. The team sorted all of it into one system, and now there’s a single answer whenever someone asks which logo, which color, which tone.
Case Study
Branding is the face of a product - its presentation oftentime determines future interactions...See what good branding results in.
Bombardier
Explore Bombardier’s aircraft configurator ultimate platform for creating and ordering personalized private jets.
Automotive
Client type
45% CR
Conversion
3.2x RR
Retention
FAQ
What does a brand book include?
Brand strategy and values, tone of voice, logo usage, color palette, typography, imagery and patterns, plus the layout and usage rules that tie them together. In short, everything a person needs to represent the brand correctly without asking.
What’s the difference between a brand book and brand guidelines?
They overlap. Brand guidelines usually mean the visual rules alone. A brand book is broader: it adds the strategy and verbal identity behind those visuals, so the rules make sense rather than just existing.
How do you create a brand book?
Yes. We build the video from your brand, colors and real product UI, so it looks like your company, not a stock template.
How much does a brand book cost?
Price tracks scope: a focused book for a young brand costs less than a full system for an established one with many sub-brands. After a short call we send a fixed quote, so there are no surprises.
How long does it take?
A focused product video can land in a single sprint. Longer or multi-video projects take more. You get a timeline after the discovery stage.
Clutch Review
Rondesignlab’s work has been an enormous success. The team is responsive, quick, and professional. The products they created are impressive.
Maria M., UI UX Designer, RemodelyPlus